{"id":43573,"date":"2020-01-16T13:53:00","date_gmt":"2020-01-16T12:53:00","guid":{"rendered":"https:\/\/www.diegocoquillat.com\/dev\/?p=43573"},"modified":"2020-01-16T13:52:43","modified_gmt":"2020-01-16T12:52:43","slug":"la-estrategia-de-escalabilidad-de-kfc-que-afecta-a-22-000-restaurantes-de-la-cadena","status":"publish","type":"post","link":"https:\/\/www.diegocoquillat.com\/dev\/la-estrategia-de-escalabilidad-de-kfc-que-afecta-a-22-000-restaurantes-de-la-cadena\/","title":{"rendered":"La estrategia de escalabilidad de KFC que afecta a 22.000 restaurantes de la cadena"},"content":{"rendered":"<div class=\"anuncio_patrocinado_post\" style=\"margin-bottom: 0;\">\r\n<div><script language=\"JavaScript\">\r\nvar image = 'https:\/\/www.diegocoquillat.com\/dev\/wp-content\/themes\/smart-mag\/images\/img_banners\/Patrocinados-grande-gastroranking.jpg'\r\nvar link = 'https:\/\/gastroranking.es\/registro-restaurante\/';\r\ndocument.write(\"<A ONCLICK=\\\"ga('send', 'event', 'gastroranking_patro', 'click', 'medio')\\\" target='_blank' HREF=\"+ link +\" >\");\r\ndocument.write(\"<IMG SRC=\"+ image +\" border='0'><\/A>\");\r\n<\/script><\/div>\r\n<\/div>\n<p>Las marcas de restauraci\u00f3n organizadas deben disponer de estrategias de escalabilidad muy robustas ya que peque\u00f1as ineficiencias en el proceso de adopci\u00f3n de innovaciones pueden repercutir en importantes sobrecostes.<\/p>\n<p><a href=\"https:\/\/www.kfc.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">KFC<\/a> se enfrenta diariamente a este desaf\u00edo en sus 22.000 restaurantes distribuidos por 135 pa\u00edses del mundo. No es una tarea f\u00e1cil, ni siquiera para el equipo de expertos que conforman la oficina que se encarga de estos menesteres.<\/p>\n<p>A grandes rasgos, <strong><a href=\"https:\/\/www.diegocoquillat.com\/dev\/libros\/\" target=\"_blank\" rel=\"noopener noreferrer\">la transformaci\u00f3n digital<\/a> de KFC se basa en el concepto RED que premia la relevancia, la sencillez y la distinci\u00f3n en sus servicios<\/strong>.<\/p>\n<figure id=\"attachment_43831\" aria-describedby=\"caption-attachment-43831\" style=\"width: 702px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.diegocoquillat.com\/wp-content\/uploads\/2020\/01\/KFC-lanza-la-version-vegetariana-de-su-pollo-frito.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-43831 size-full\" src=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2020\/01\/KFC-lanza-la-version-vegetariana-de-su-pollo-frito.jpg\" alt=\"KFC lanza la versi\u00f3n vegetariana de su pollo frito\" width=\"702\" height=\"336\" srcset=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2020\/01\/KFC-lanza-la-version-vegetariana-de-su-pollo-frito.jpg 702w, https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2020\/01\/KFC-lanza-la-version-vegetariana-de-su-pollo-frito-300x144.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><figcaption id=\"caption-attachment-43831\" class=\"wp-caption-text\"><a style=\"font-size: 17px;\" href=\"https:\/\/www.diegocoquillat.com\/dev\/kfc-lanza-la-version-vegetariana-de-su-pollo-frito\/\" target=\"_blank\" rel=\"noopener noreferrer\">DiegoCoquillat.com<\/a><\/figcaption><\/figure>\n<p>En el meollo de la filosof\u00eda RED se encuentra KFC Digital Ventures Team, un equipo asentado en Reino Unido que lleva trabajando dos a\u00f1os en la estrategia de escalabilidad de la empresa. Ellos son los encargados de desarrollar proyectos rel\u00e1mpago que luego se instauran por toda la red de restaurantes <a href=\"https:\/\/es.wikipedia.org\/wiki\/Kentucky_Fried_Chicken\" target=\"_blank\" rel=\"noopener noreferrer\">Kentucky Fried Chicken<\/a> del mundo.<\/p>\n<p>Para una adopci\u00f3n tecnol\u00f3gica m\u00e1s r\u00e1pida, <strong>el proceso de dise\u00f1o se desarrolla de forma modular<\/strong>. As\u00ed, cuando el marco tecnol\u00f3gico est\u00e1 preparado, este ya empieza a ser implantado, incluso antes de que todas las capacidades y especificaciones del proyecto queden definidas. Siempre hay tiempo para avanzar paralelamente en este sentido.<\/p>\n<figure id=\"attachment_43836\" aria-describedby=\"caption-attachment-43836\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.diegocoquillat.com\/wp-content\/uploads\/2020\/01\/kfc-transformacion-digital.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-43836 size-full\" src=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2020\/01\/kfc-transformacion-digital.jpg\" alt=\"Ryan Ostrom, director digital de KFC.\" width=\"700\" height=\"336\" srcset=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2020\/01\/kfc-transformacion-digital.jpg 700w, https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2020\/01\/kfc-transformacion-digital-300x144.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-43836\" class=\"wp-caption-text\"><a style=\"font-size: 17px;\" href=\"https:\/\/the-message.ca\/2019\/05\/24\/kfcs-roadmap-to-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Message<\/a><\/figcaption><\/figure>\n<p>Los profesionales de KFC Digital Ventures Team tambi\u00e9n tienen capacidad de decisi\u00f3n. Ellos son los que eligen qu\u00e9 se implementa y d\u00f3nde. Para ello <strong>necesitan conocer cada mercado al detalle<\/strong>. Por ejemplo, mientras en Oriente Medio las ventas <em>on-premise<\/em> son grandes generadores de negocio, en Occidente es mejor invertir en el reparto domiciliario de comida.<\/p>\n<p>Otras iniciativas est\u00e1n destinadas a aparecer en todos los establecimientos. En verano, el equipo se devanaba los sesos para encontrar una estrategia de escalabilidad para su <strong>sistema de clic y recogida<\/strong>, mediante el cual quieren minimizar las esperas y la fricci\u00f3n con el consumidor al m\u00ednimo absoluto. Con la soluci\u00f3n alcanzada, <strong>18 000 de los locales contar\u00e1n con este servicio a finales de 2020<\/strong>.<\/p>\n<p><strong>Los kioscos y la formaci\u00f3n del personal son los otros dos frentes que KFC Global intenta escalar<\/strong>. Con el buen hacer de Digital Ventures no tardar\u00e1n en lograrlo.<\/p>\n<p>KFC es tambi\u00e9n conocido por sus innovadoras campa\u00f1as de marketing. Compartimos algunas recientes que se han viralizado en la red.<\/p>\n<p><iframe loading=\"lazy\" title=\"Celebrate 2020 with KFC Nyonya Chicken!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/C9XKk-Xsg5o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC: The Colonel Santa\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hjDdzJhpAwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC | I Love You, Colonel Sanders! A Finger Lickin\u2019 Good Dating Simulator | Available Now!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/sJbF6k-e4-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC Innovations Lab | Smart Cane Remote\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/OxJHkYl_TOI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Chicken Town\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BwUSZdFY_IM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC Chickendales Mother\u2019s Day Performance\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/nKFZJU7bvaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC Innovations Lab | Picnic with the Colonel\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gN35u2zD1_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"\u200bKFC | Welcome to the Comfort Zone\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/-kpiqOGpho4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC Commercial 2018 - (USA)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/13EPZ6rClGg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"The Hard Way: A Virtual Reality Training Experience Trailer\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GAlD0h9vCEc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;43573&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; 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Implantar cambios tecnol\u00f3gicos o de operaci\u00f3n a esta escala no es sencillo. M\u00e1s detalles aqu\u00ed.<\/p>\n","protected":false},"author":16,"featured_media":43838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[2671,799,2012,122],"acf":[],"_links":{"self":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts\/43573"}],"collection":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/comments?post=43573"}],"version-history":[{"count":9,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts\/43573\/revisions"}],"predecessor-version":[{"id":43827,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts\/43573\/revisions\/43827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/media\/43838"}],"wp:attachment":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/media?parent=43573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/categories?post=43573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/tags?post=43573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}