{"id":9067,"date":"2014-09-26T09:58:01","date_gmt":"2014-09-26T07:58:01","guid":{"rendered":"http:\/\/www.diegocoquillat.com\/?p=9067"},"modified":"2019-06-05T10:28:18","modified_gmt":"2019-06-05T08:28:18","slug":"restaurante-ofrece-25-de-descuento-si-realizas-comentarios-negativos-sobre-el","status":"publish","type":"post","link":"https:\/\/www.diegocoquillat.com\/dev\/restaurante-ofrece-25-de-descuento-si-realizas-comentarios-negativos-sobre-el\/","title":{"rendered":"Un restaurante ofrece un 25% de descuento si realizas comentarios negativos sobre \u00e9l"},"content":{"rendered":"<p>La reputaci\u00f3n es un elemento clave en la experiencia global, offline y online, que en la actualidad est\u00e1 exigiendo el nuevo cliente a los restaurantes y uno de los pilares b\u00e1sicos en los que se basan mis teor\u00edas sobre el <a title=\"Art\u00edculo: \u201cLa nueva era para los restaurantes, el Social Media Restauranting\u201d\" href=\"https:\/\/www.diegocoquillat.com\/dev\/articulo-la-nueva-era-para-los-restaurantes-el-social-media-restauranting\/\" target=\"_blank\">Social Media Restauranting<\/a>.<\/p>\n<p>Pero no puedo negar, que cuando converso personalmete con propietarios de restaurantes sobre este tema, en la mayor\u00eda de las ocasiones, me queda la sensaci\u00f3n de que prima mas el temor de que cualquiera pueda conocer la realidad del restaurante, que la oportunidad que supone para este escuchar a sus clientes.<\/p>\n<p>Todo ello est\u00e1 generando un poder a ciertos portales de opini\u00f3n, que en algunos pa\u00edses se convierte en monopolio, y que dista mucho de la idea inicial de transparencia y democratizaci\u00f3n con la que nace el concepto de la reputaci\u00f3n online.<\/p>\n<p>El caso que quiero compartir hoy, podr\u00eda ser el primer restaurante \u00abanti-sistema\u00bb que se opone a la obligaci\u00f3n de estar sometido al juicio p\u00fablico de las opiniones en internet.<\/p>\n<p>Se trata de un restaurante italiano llamado <a title=\"Botto Bistro\" href=\"http:\/\/www.bottobistro.com\/\" target=\"_blank\">Botto Bistro<\/a> situado en San Francisco y dirigido por los cocineros Davide Cerretini y Michele Massim, el cual ha decido convertirse en el peor restaurante valorado en <a title=\"Yelp, portal de opiniones sobre restaurantes\" href=\"http:\/\/www.yelp.com\/\" target=\"_blank\">Yelp<\/a>, uno de los portales l\u00edderes mundiales de opiniones sobre restaurantes.<\/p>\n<p>Si nos guiamos por la siguiente imagen, parece que lo ha conseguido:<\/p>\n<p><a href=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2014\/09\/bott2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9083\" src=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2014\/09\/bott2.jpg\" alt=\"Un restaurante ofrece un 25% de descuento si realizas comentarios negativos sobre \u00e9l\" width=\"580\" height=\"275\" \/><\/a><\/p>\n<p>Para ello est\u00e1 promoviendo una activa campa\u00f1a en el restaurante ofreciendo un 25% de descuento a todos aquellos clientes que compartan un comentario en su ficha de restaurante del citado portal, pero con la condici\u00f3n de que el comentario sea negativo y por ello votado con una estrella que es la peor valoraci\u00f3n que acepta dicho portal.<\/p>\n<p>Al parecer, y siempre seg\u00fan la opini\u00f3n de los propietarios del restaurante, est\u00e1n en contra de la pol\u00edtica comercial de este tipo de portales que supuestamente mientras estuvieron pagando por aparecer en posiciones privilegiadas promovi\u00f3 su buena reputaci\u00f3n, pero que al dejar de pagar se incrementaron las criticas negativas e incluso desapareci\u00f3 alguna positiva.<\/p>\n<p>Yelp al ver que el restaurante promov\u00eda a trav\u00e9s de un descuento las opiniones de sus clientes, algo prohibido en las condiciones y uso del portal, envi\u00f3 un mail informativo al restaurante (est\u00e1 al final del post) por una posible exclusi\u00f3n del portal si no cesa dicha actividad, justo lo que los propietarios del restaurante persiguen, no aparecer en portales de opiniones.<\/p>\n<p>Seg\u00fan Cerretini, las ventas del restaurante han aumentado desde que comenzaron est\u00e1 promoci\u00f3n, \u00abestamos recibiendo no s\u00f3lo clientes habituales, sino nuevos amigos que les gusta esto.\u00bb<\/p>\n<p>La noticia ha saltado a la televisi\u00f3n y aqu\u00ed os dejo la entrevista que la cadena CNBC ha realizado a los propietarios del restaurante:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.theplatform.com\/p\/gZWlPC\/vcps_inline?byGuid=3000313032&amp;size=530_298\" width=\"530\" height=\"298\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Algunos ejemplos de los comentarios que los clientes han dejado en su p\u00e1gina de Yelp:<\/p>\n<p><a href=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2014\/09\/Botto-3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9085\" src=\"https:\/\/www.diegocoquillat.com\/dev\/wp-content\/uploads\/2014\/09\/Botto-3.jpg\" alt=\"Opiniones en Yelp\" width=\"580\" height=\"1490\" \/><\/a><\/p>\n<p>E-mai que env\u00eda Yelp al restaurante:<\/p>\n<div class=\"recuadro\">\n<p><span style=\"color: #888888;\"><em>Date: Mon, 15 Sep 2014 18:28:59 +0000<\/em><\/span><\/p>\n<p><span style=\"color: #888888;\">From: feedback@yelp.com<\/span><\/p>\n<p><span style=\"color: #888888;\">To: [Redacted]<\/span><\/p>\n<p><span style=\"color: #888888;\">Subject: Message from Yelp HQ [ 2800338 ]<\/span><\/p>\n<p><span style=\"color: #888888;\">__________________________________<\/span><\/p>\n<p><span style=\"color: #888888;\">SEP 15, 2014 | 11:28AM PDT<\/span><\/p>\n<p><span style=\"color: #888888;\">Hi Davide,<\/span><\/p>\n<p><span style=\"color: #888888;\">I\u2019m contacting you from the Yelp User Support Team because we\u2019ve received complaints from the community that you may be offering incentives in exchange for reviews.<\/span><\/p>\n<p><span style=\"color: #888888;\">To be clear, this violates our Terms of Service (http:\/\/www.yelp.com\/static?p=tos&amp;country=US), and reviews written under such circumstances violate Yelp\u2019s Content Guidelines (http:\/\/www.yelp.com\/guidelines). We also often find from user feedback that such practices do more harm than good, as the practice creates distrust amongst customers and users who now eye all reviews on a listing with suspicion.<\/span><span style=\"color: #888888;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #888888;\">If you are offering incentives in exchange for reviews, we ask that you immediately discontinue such activity. If we learn that this type of behavior has continued, we may take action on your Business Account which could include suspending access to your listing. It may also result in a Consumer Alert being placed on your listing: http:\/\/officialblog.yelp.com\/2012\/10\/consumer-alerts-because-you-might-like-to-know.html<\/span><\/p>\n<p><span style=\"color: #888888;\">Regards,<\/span><\/p>\n<p><span style=\"color: #888888;\">Marvin<\/span><\/p>\n<p><span style=\"color: #888888;\">Yelp Support<\/span><\/p>\n<p><span style=\"color: #888888;\">San Francisco, California<\/span><\/p>\n<p><span style=\"color: #888888;\">Yelp Official Blog | http:\/\/officialblog.yelp.com<\/span><\/p>\n<p><span style=\"color: #888888;\">Yelp Support Center | http:\/\/www.yelp-support.com<\/span><\/p>\n<p><span style=\"color: #888888;\">Yelp for Business Owners | https:\/\/biz.yelp.com<\/span><\/p>\n<\/div>\n<p>Respuesta del restaurante a Yelp:<\/p>\n<div class=\"recuadro\">\n<p>From: [Redacted]<\/p>\n<p>To: feedback@yelp.com<\/p>\n<p>Subject: RE: Message from Yelp HQ [ 2800338 ]<\/p>\n<p>Date: Tue, 16 Sep 2014 08:43:36 -0700<\/p>\n<p>Hi marvin,<\/p>\n<p>I\u2019m contacting you from the Botto User Support Team because we\u2019ve received complaints from the community that you may be removing reviews in exchange of vague explanations to loyal customers.<\/p>\n<p>To be clear, this violates our Terms of Service (http:\/\/www.bottobistro.com\/FAQ.html), and reviews removed under such circumstances violate Botto\u2019s Content Guidelines (http:\/\/www.bottobistro.com\/FAQ.html). We also often find from loyal customers feedback that such practices do more harm than good, as the practice creates distrust amongst loyal customers and users who now eye your site with suspicion.<\/p>\n<p>If you are offering this explanations in exchange of removed reviews, we ask that you immediately discontinue such activity. If we learn that this type of behavior has continued, we may take action on our Business Account which could include suspending all activity to our listing. It may also result on adding a Yelp Customer Alert page on our website and in our Newsletters.<\/p>\n<p>Botto User Support Team<\/p>\n<\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9067&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 voto)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 voto)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>La reputaci\u00f3n es un elemento clave en la experiencia global, offline y online, que en la actualidad est\u00e1 exigiendo el nuevo cliente a los restaurantes y uno de los pilares b\u00e1sicos en los que se basan mis teor\u00edas sobre el Social Media Restauranting. Pero no puedo negar, que cuando converso personalmete con propietarios de restaurantes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[228,51,30,39,145,150,94,33,35,330],"acf":[],"_links":{"self":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts\/9067"}],"collection":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/comments?post=9067"}],"version-history":[{"count":2,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts\/9067\/revisions"}],"predecessor-version":[{"id":40777,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/posts\/9067\/revisions\/40777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/media\/10556"}],"wp:attachment":[{"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/media?parent=9067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/categories?post=9067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diegocoquillat.com\/dev\/wp-json\/wp\/v2\/tags?post=9067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}