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10 reasons why your restaurant needs social networks


1. They are the new 'word of mouth'

No one better than a friend to advise. Word of mouth has always been a determining factor for business. Both good, as bad. In the era of social networks, This factor is multiplied, since we know at all times what make our contacts.

2. Knowing your regular customers (and their opinions)

Ask your customers before going about their experience is a highly recommended practice. Nevertheless, You can not always get an honest answer. Internet is the place where people go to leave their opinions. Knows what they liked most or what change.

3. Your customers are going to know better

Introduce your workers, the origin of the products, tells the story restaurant. Definitely, It shows close. It will help you know your customers better and create a bond with them.

4. Ability to reach large numbers of people

Social networks allow let you know in a simple way without having to leave you a pretty penny. By a story shared by one of your customers, an image of a restaurant in the Explore section or because your account is similar to others that follow a specific user. There are many options to reach potential customers.

5. What competition does?

Knowing your competition is important, and social networks let you know what you are doing both online and offline. On the one hand, you can know the type of content that goes networks. On the other, their offerings, prices, promotions, dishes, etc.

6. Speed ​​and dynamism

Social networks allow you communicating or rapid response to any circumstance that you can present. And that message will reach your followers immediately.

7. A tool to realize reserves

If someone wants to go to dinner at your restaurant, pónselo easy. Facebook can make reservations through the web or application. It is very easy to add the button. further, Social networks also allow your followers can find the phone number or reservation website easily.

8. Presentation of your products

Discloses the specials of the month, chef's recommendation or desserts. It provokes interest and desire to go to your restaurant to taste the different dishes. In the era of visual, gastronomy and photography go hand in hand.

9. Modernization and reputation

Stay out of social networking means staying a step back from your competitors. You'll leave the benefit of all the above factors. further, handle a large number of followers on social networks it implies a certain level of reputation. Whenever I go chord, Of course, quality of products.

10. You'll sell more

Definitely, opt for a strategy of creating and optimizing social networking for your business will help you retain your customers, reach potential customers and make more sales.

Desde Aplus Gastromarketing, We help different restaurants, and local businesses to achieve these objectives. We organize a timetable for action and publishing pictures, videos and custom creative content according to the characteristics and needs of each client. We also take care to maintain constant interaction with users in different social networks and active growth of the same.

further, we have a consultancy service, Event organization, we manage Facyre, the Federation of Chefs and Confectioners of Spain, special actions in the HORECA channel and the world of gastronomy. We recommend follow us on our social networks to stay abreast of the world of Gastromarketing.

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About the Author

Considered one of the most influential gastronomic marketing professionals in Spain, Diego Olmedilla is president of Aplus Gastromarketing, Director General of Facyre and has been Director of Marketing for Active FEHR, the marketing division of the Spanish Federation of Hotels and Restaurants.


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