The NRA the Association of American Restaurants She has recently published an interesting study conducted on the implementation of technology in American restaurants Year 2016, including future needs and views of the main operators in the sector.
The report has been made on over 500 operators, encompassing both independent restaurants and large franchise chains and its various operating modes.
Although the study is based on research conducted in the US, faithfully reflects a how restaurants are using technology, the advantages and shortcomings of it, and the potential uses and future needs. Ideas that can be applied to other markets and other countries.
14 conclusions on the implementation of technology in restaurants
1.- Four out of five operators agree that the effective use of technology is important to achieve Greater sales, higher productivity and a sustainable competitive advantage.
2.- More than half say that technology is making customer experience is more complicated.
3.⁃ He 81% restaurants use a POS system or electronic record of their daily operations. But there are different rates of adoption among industry categories. The type fast food restaurants have a higher rate that facilitates the speed of service and access to the restaurant from outside the establishment. Although restaurant chains are more technology that have implemented global, probably because they have a greater amount of financial resources.
4.⁃ The main obstacles to find restaurants to increase technology implementation son: the cost, the absence of infrastructure, service and repair, customer acceptance and finally staff training.
5.⁃ He 68% restaurants offer their customers WiFi connection.
6.⁃ He 37% It offers the possibility of making order food delivery through an online platform.
7.- He 80% operators It has a web and the 83% of these they are adapted to mobile devices.
8.- He 33% It has a Mobile app itself, although the percentages differ depending on the type of restaurants: 50% fast food, 18% table service, 14% independent restaurants and 55% chains or franchises.
9.⁃ He 32% accepts the mobile payment.
10.- He 42% feature digital kiosks to order in the restaurant itself
11.- He 25% It has a system online reservations
12.⁃ Regarding technologies that would like to implement if available:
- He 53% perform a predictive order
- He 36% automate their menu prices based on demand
- He 16% deliver orders using drones
- He 13% use an automatic system prepared food
- He 9% use an automated delivery system for food and drink
13.⁃ He 32% operators generally considered to go lagging behind the evolution of technology, he 12% He considers that it is at the forefront. Although there are differences depending on the type of restaurant, as you can be seen in the following image:
14.⁃ Traders believe that most important areas of development technology in the next 5 years in the sector will be:
- He 37% Customer orders
- He 25% loyalty programs
- He 25% different payment options
- He 8% robotics and automation
This research highlights the enormous importance of the inclusion of technology in different areas of the sector, certainly It will be a priority for the future and that it is a very important competitive advantage for those with a high rate of implementation.
The challenge seems to be in finding for each type of business the balance point where the technology involves a real value input and that in any case hinder or customer experience and internal development of the restaurant itself, without forgetting that the investment in it must come clearly justified by the profitability regardless of the area of implementation.
Here's the video that has been published about the study:
If you want to buy the studio you can do so at the following link: