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17 teachings of The Little Prince on hospitality and digital reputation (Parte I)

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This April have complied 75 years since a young golden curls, better known as The little Prince (The little Prince) He saw light in the form of ink and watercolors of the writer's hand and pilot, Antoine de Saint-Exupéry.

This French restless, unintentionally, He created an inspirational and universal work that still (and the remainder) It serves as a reference book to anyone / lla that is fortunate to call at your pages.

Translated into more than 250 Languages, the small manuscript invites us to reflect on many aspects of life and, since Food Fighters, we thought that many of his teachings are extrapolated and have no place, not only in our present or twenty-first century, but in such a specific sector such as hospitality and, more concretely, on issues pertaining to digital chapter and the online reputation of bars and restaurants.

Part I of this article, we will review a first selection of nine passages of the seventeen in total (9 from 17) from The little Prince that we accompany the photographs of the original sculptures that this work has made great Peruvian artist Marcelo Wong (infinite thanks for your work and the generosity of allowing us to share), and draw valuable conclusions that can be exploited in managing the digital identity of our hoteliers Business.

You like the idea? Yes? Then walk rights to his teachings 🙂

"My drawing did not represent a hat. Then I drew the inside of the boa constrictor so that people could understand the great. They always need explanations "

The Little Prince - Chapter I

  1. So is. People need to know and we explain things and yes, also to the most evident. We must bear in mind that sometimes, our guests not assume or understand what is everyday for us or more family. Digitally it is why we pay special attention to those customers who visit our business for the first time, doubts, and not only for obvious aspects loyalty, but to avoid this may result in a non-positive review of our establishment. Never enough information and smiles to facilitate ... not 🙂

“—But where would you go?
Law, always ahead, walking in a straight line one can not get far.”

The Little Prince - Chapter III

  1. Sometimes, the monitor front is not the way to arrive before or to the intended site. In the digital management of our business we test to find out which is the way our community responds better everything that we want to know about our restaurant. We must try and err ... Why not? further, the sale, the up-selling or cross-selling long zigzags before a client gives us the long-awaited 'yes, I want'. Be creative, original, resourceful and It experiment with what is out of the conventional to surprise and conquer.

"The astronomer did, so, a great demonstration of his discovery, but no one believed him because of her dress. People are so "

The Little Prince - Chapter IV

  1. Beware prejudging and issuing hasty judgments of moments or people without us sufficient elements to argue the situation we face. It is very tempting to think that we are always right, but we do a disservice anticipating decisions without subjecting them to a minimal reflection or analysis. This is especially true when we have to manage disagreements or opinions platforms such as Tripadvisor. Appearances can be deceiving and often when we scratch the surface, what we thought was an excellent service happens to be not so, Or simply, at the end we find that, that day mentioning us, the fumet of our rice was short of flavor, and this is true whether we do not like to read.

"If I have mentioned these details about the asteroid B 612 It is because the big people love figures "

The Little Prince - Chapter IV

  1. Although most of the time is a love / I hate that we process numbers, we can not deny the utility of them in a world of some (1) and zeros (0) such as digital. The ability to measure the impact of our actions we will be crucial to set goals and meet goals. The numbers also you They allow you to visualize the return on investment (KING) established in our digital social channels. It is important to look at them, but we also know that they are not the only valid indicators: The best photo of our business, we will have to perceptions of everyday, something that is almost nearly as useful figures😉

«It's a matter of discipline»” Si a baobab does not start on time, It is no longer possible to get rid of him. Invade across the globe with its roots and pop it "

The Little Prince - Chapter V

  1. Ignore what people say about us is as harmful as being aware that it is questioning the name and the expertise of our establishment and do nothing about it for the comfort of thinking that "ignorance is a state of happiness". it's possible, but leave unattended a non positive review especially harmful, besides making us lose a great opportunity to reverse an unfavorable situation, he is violating our digital reputation correctives in the form of "silence gives consent" and raising questions customers, but, especially, potential. Something that we can not afford and what worthwhile that we dedicate time to tackle it (never better said) root.

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "
The Little Prince - Chapter VI

  1. breastplates. generate fear, fear, the threat go ahead to the perception that generate us some people and / or comments frighten us enough to trigger a panic mode. It is a very typical situation in the field of reputation and reviews. In our local, we have the factor 'court' that allows us to generate an idea of ​​the type of client according to our personal intuition and profesional.En Internet, It occurs practically the same, but with the handicap that the identity that is questioning us may differ materially from who has physically visited (if it has). The 'thorns' usually a symptom of a preventive defense, as well, mood and attitude with which we have to deal professionally and identical to that we would use in a meeting 1.0 the traditional.

If I ordered a general to be transformed into a bird and does not obey, it will not be his fault, it will be my fault. Must require each what each can do. The authority rests on reason "

The Little Prince - Chapter X

  1. As is. In a hotel establishment each has its role and function. In the same way I can not ask (or should not) a room attendant who enters the kitchen and prepare a rice eight, I can not pretend that digital communication is the ideal my business if I do not have a minimum of knowledge to accompany strategy and planning. Specialization and functions must be respected because based on this, our customers will appreciate us, If understanding is consistent with the experience the service received and the quality of what you have eaten. Then, we can corroborate with each team member the details that are needed for a day or specific shift, but, let each one that develops into position and secure it in a very short space of time we will see it translated into good digital business valuations.

"Admiring means recognizing that I am the most beautiful man, best dressed, richer and smarter planet.
But If you are the only person on the planet!”

The Little Prince - Chapter XI

  1. We call us EGO Digital. As is. And it's mighty tempting at the same time that dark side of the Force in 'Star Wars'. There are people who need permanent recognition, notoriety, attention and tell us what you do at all times. This would give us the same if it were not for when a digital egocentric saturates in our business, we may be affected by a high level of requirements (of that maybe we have not been not aware) ending in disagreement with the form of negative reviews. What we must do is not to alter our good performance and continue to treat all customers the same exquisitely.

Why do you drink?
To forget that I'm ashamed
Ashamed of what?
Shame drinking!”

The Little Prince - Chapter XII

  1. We have already mentioned: Hide from something that affects us is usually not good for business and less if we do cyclically. If we have made any failure in service at some point in our performance, we must assume consistency Y, Besides, do it intelligently and productively, so if we are addressed digitally about it, we have the necessary skill when answering our management to expose the facts with thanks. This situation will have caused a necessary improvement that can sell not just who has interacted with us, but the rest of our customers and potential, they see us as an active place where taken into account the views and criticisms.

Good, much remains desgranar. The Little Prince is a small but infinite book and, for the moment, So far the first part of the article arrives.

Next month we will with the continuation of the reflections that we have extracted from his teachings and also, These will be accompanied by a possible surprise that we are thrilled and we are looking forward to share with you @ s… We read in May! 😉

Images: Photographs of sculptures by Marcelo Wong.

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "

The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.
Oh no I think! Flowers are weak. native son. They are defending themselves against. They think they're terrible with their thorns. "
The Little Prince - Chapter VI

The spines, what are they for?
Are useless. They are pure evil.

17 teachings of The Little Prince on hospitality and digital reputation (Parte I)
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About the Author

FOOD FIGHTERS | M. Carmen Mas & Oskar García

Comer, Drink, Love and work. We love what we do. Food is not just food. Because, our expertise in hospitality is accompanied by professional proposals as suggestive as the Management Online Presence, reviews, Web development, Branding Gourmet, Training smile or Social Charter. We relate to you and your customers, caring and ensuring that the relationship is appropriate and according to your interests.

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