A few years now, We are witnessing a wave of compositions of curious on social networks. inspiration, who knows, You could be in those crafts with macaroni that every child has been forced / to do at school sometime in their life. The fact is that food prices have left their comfort zone-a dish on a table- to be the protagonists of appetizing and edible pictures.
This new phenomenon is viral form words with food of all kinds. As Helvetica typefaces or Impact but, especially, more baroque as Palace Script Blackadder or have changed the ink syrup, pan, chickpeas and any other food you can possibly imagine. Something they liked both the network marketing world has been unable to let it go long.
The gastromarketing has been able to see the potential of this practice and has been put to work to achieve attractive ads and infographics also based food. Whether for poster paper, a digital banner on a web page O, even, moving pictures or videos, social networking restaurants, especially chefs and hospitality companies Photography platforms like Instagram on Pinterest- They have been filled with images of fashion among marketers and consumer public in general.
Here's creations for all tastes but, definitely, gourmands win by a landslide. Who does not fancy a sweet time to time? This is a safe bet when it comes to capturing the customer's attention, as probably one of the raw materials that can more reach whet the appetite.
Gastromarketing, words made food restaurants
The treats are clear characters within the section sugared. Candies, dragees, licorice, gelatin or chocolate chips to decorate cakes and pastries, among others, They are the most commonly used for infographics. In this case, the words most often repeated are terms in English Sweet, Candy O Happy Birthday, all related reasons and child sweet touch of jelly beans.
Nor is it escapes the assorted pastries. colorful cakes, pastries, biscuits, toast ... Anything goes when creating photographic compositions to look at that salivate like Pavlov's dog.
Fruit is one of the foods that are most desirable in this type of signage. If what is sought is to give a tropical look, They can be mixed fruits such as oranges, lime or handle. If what you want to achieve is a sensual touch, red strawberry is the best choice. In any case, fruit mix colors quickly captures our attention, so it is often used as advertisements claim on healthy diets.
And if we talk about healthy food, Palm vegetables are carried in the dietary ads. With whole or cut carrots into thin slices, tomates cherry, chives, whole leaves or endive, etc., They can form words or phrases that inspire consumers and reconduzcan towards a healthy lifestyle and balanced.
También los frutos secos son especialmente fáciles de usar para estas imágenes, por su pequeño tamaño y su variedad tanto de tono como de forma. Son recurrentes las almendras, las nueces, los piñones y las pasas y con ellas se hacen composiciones variadas, coloridas y muy atractivas. Y ni qué decir tiene que lo mejor para anunciar crema de cacahuete es precisamente eso, el cacahuete.
De igual forma que con los frutos secos sucede con las especias. Existe una gran cantidad de condimentos, con variedad de tonos cromáticos que resultan muy atractivos cuando se juntan. Las más utilizadas son la canela, el curry, la pimienta o el colorante.
La harina también es muy moldeable, igual que las especias. Aquí está la prueba de ello.
Incluso la comida rápida se apunta a este fenómeno alimenticio. Por ejemplo, un menú de hamburguesa, patatas y kétchup puede ser protagonista de un cartel ‘cocinado’ de igual manera: rápidamente (fast coocked poster). Y si una parrilla de verduras y carne son perfectas para una barbacoa, ¿por qué no iba a serlo para anunciar un restaurante-asador?
Para acompañar a la carne, un poco de queso. Fundido o sin fundir, da igual. Dan ganas de probarlo de cualquier manera.
Sin embargo, no solo se utilizan alimentos sólidos. Los siropes, mermeladas y topings en estado líquido son fáciles de moldear, porque lo de escribir con ellas como si de tinta se tratase es muy sencillo.
Todas las imágenes de esta colección: Food Type y Pinterest
Estos son solo algunos de los miles de ejemplos que existen en las redes sociales pero la escritura con comida no tiene límite, porque ¿qué alimento se resistiría al placer de la escritura?
