Lights, camera and action!, this is what we will hear soon the owners of many bars and restaurants replacing the typical; Marching one of squids!, if we ignore the exponential increase in the use of applications that allow live sharing the gastronomic stories that happen between the walls or in the kitchens of the restaurants.
And every time they are Frequent notifications in our smartphones type “(name of the restaurant) It is broadcasting live” through applications such as Periscope or Facebook Live. Not a day that does not receive any of the restaurants, cooks or foodies I follow in different digital channels.
Surely this allows customers, its followers or simply the curious digital users get to know and interact in real time with the restaurant as if it were broadcasting a live television program. New technologies are continually offer opportunities restaurateurs to share and bring in different ways the day to day of what happens in your business. More and more platforms, channels, devices and “gossip” Digital trying to seduce this union with new marketing strategies and digital communication.
further the disruptive element is that the historical barriers of this type of communication have been overcome, requiring complex and expensive technical resources. Today we no longer need large and expensive means to make such connections live, simply a smartphone that has camera and Internet access allows perfect broadcast everything that happens in our restaurant.
In these settings carefully scenery is not valued, a perfect script or an actor renowned, are other values Spontaneity, emotional closeness or what really engages supporters.
What content about a restaurant are the most interesting to broadcast live?
The possibilities are endless only It depends on our imagination and creativity. It could be perfect to present a new dish of the menu, Restaurant different spaces, a recipe you want to share with our customers, introduce our team, etc.
A good example of this are live video the cook Sergi Arola emitted from the kitchen of his restaurant through its channel on Facebook, I recommend it, Here is the link:
www.facebook.com/sergi.arola/videos
4 applications to stream video in restaurants
1.- YouTube, the pioneer
It is the oldest platform that allows broadcast live videos. You can just do it pressing a button on your own YouTube channel what you retransmitirás everything that happens in front of the screen, or through Hangouts that also allow multiple users to participate in your videos.
2.- Periscope, Revolution Live Video
It has been bought by Twitter and It is one of the main channels of streaming live video sharing, born this year 2015 and it has revolutionized the market for live broadcasts of all genres. Since most of these applications It is very easy to use and simply by clicking a button you can share the content. Profile followers at Periscope receive a notification indicating them has started a live broadcast if they want to follow.
3.- Facebook Live, the new bet
The networking giant could not stay behind and also It has launched its platform broadcast live content. The system is as simple as entering Facebook from your smartphone and touching the button “to transmit”. Opniendo just a title to your video and you can start sharing all you want about your restaurant.
4.- Snapchat, fashion social network
It's amazing growth of this new communication channel ya supera a twitter, more than 150 million active users per day, mainly from a fairly young age bracket, he 71% They are under 25 years.
Unlike other applications there is a limitation in time, since videos can have a maximum duration of 10 second and further 24 hours disappear from the app. If you want to generate messages longer you must record different videos with the time limitations discussed. The video can share a privately, with one or more persons or also a publicly creating stories.
Definitely, new opportunities and digital resources allowing any hotelier can relay instantly through your smartphone what is happening in your business in real time to cry…lights, camera and action!
