5 good practices to promote a restaurant on Instagram

One aspect that has aroused more interest in social networks is their ability to promote business. In the world of gastronomy and restaurants, one of the most successful is Instagram, the social network of photography in which every day eighty million snapshots are turning, of which a large percentage are screenshots of food.

Being in Instagram is an opportunity for restaurants. On its fifth anniversary, this popular platform already has more than four million users that can come in a direct way through pictures of our dishes.

Use strategies are diverse and results ranging from success to failure, through absolute indifference among the potential audience. Katrina Padron, president and founder of Padron Social Marketing, proposes five practices for the proper use of business promotion in Instagram lead us to get the likes our fans to become customers hooked to our brand.

1.- Share quality images

The first requirement for a good restaurant is promoting a shooting quality. according to Padron, "This is the difference between Instagram accounts that do really well and not". An image in high definition gives a clear touch of professionalism, something that can make a difference in capturing followers. We all know taking pictures with a mobile phone but if we give a look of seriousness and job well done, we cherish the quality of the images that we share.

2.- Be consistent

Perform, at least, a post every day is essential for good promotion of our restaurant. Instead, we should not saturate the public with several images each time you connect to Instagram. If we have trouble spending time with our own, Padron recommended applications Latergram to schedule our weeklies. It is also important to know the auspicious hour to upload a photo, depending on the connections of our followers. Slots with more entries in the platform are first thing in the morning and in the evening, but we must match our posts the time when there is a greater number of active followers.

3.- Eye filters

Another tool to enhance images are filters. Instagram has a wide range of filters, to which must be added those that offer some image editing applications such as VSCOcam, Aviary O Instasize, among other. According to various studies, Ludwig and Amaro are the effects succeed more about 'I like you' and comments but, in any case, you have to use those that work best with each catch. We should not abuse the blue, because it is a cool color that does not convey the same feeling as a packed bowl of red tones, much more palatable, as it may be pizza or tomato sauce.

4.- Cuida la composición de la imagen

Es otra de las claves para lograr enganchar a nuestro público y, para ello, es recomendable seguir las normas de la fotografía profesional, como la “regla de los tres tercios”. Debemos enmarcar el plato en el centro de atención de la imagen y a su alrededor se colocarán objetos de uso cotidiano que lo acompañen, evitando los fondos blancos que harán nuestra captura demasiado artificial y carente de atractivo. En cuanto al encuadrado de la imagen, el mejor para nuestros platos será un disparo desde arriba pero eso no quiere decir que no podamos probar otros ángulos. Un ángulo desde un lado, un perfil o, incluso, la utilización de aplicaciones como 3DAround, con la que podemos capturar nuestros platos en 3-D, son algunas de las opciones para presentar un formato novedoso en nuestra cronología instagramera.

5.-Usa hashtags

Otro de los recursos que podemos utilizar es el uso de etiquetas o hashtags, pero deberán ser breves y concretos para que sea más fácil encontrarnos entre la marea de imágenes que inundan Instagram. También podemos interaccionar con otros negocios de nuestra área con los que no compitamos de manera directa, estableciendo conversaciones con los clientes de dichos negocios para darles a conocer el nuestro.

Estas son solo algunas pautas para llevar a cabo una eficaz promoción de un restaurante pero aún quedan nuevas vías por explorar, nuevas formas de darse a conocer y de posicionarse en el vasto mundo de las redes sociales. Al fin y al cabo, la diferenciación de una marca entre las millones de cuentas de Instagram o de cualquier otra plataforma solo puede conseguirse si el producto es novedoso y diferente al de los competidores.