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5 tips to optimize your Facebook page restaurant

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Day to day, in Aplus we face the same mistakes when we look at the social networking restaurants. We always do a first approach to know what fails. The first question we ask the hotelier is simple Who leads networks?

Possible cases to analyze on social networks

CASE 1. They carry themselves.

As we always say, shoemaker to your shoes. And not because they make every effort, but because when you work in the hospitality industry does not give you life for all. And less, social networking. For example, in Facebook, If you do not answer within 10 minutes you will not be activated badge to respond quickly, so people will think you do not bring your network properly. Remember that Social networks are a reflection of your restaurant. And now, Do you feel the pressure?

CASE 2. They are carried by the brother, friend, familiar.

This is one of the most legendary cases: “Oye, your brother, It did some of this social networking "No, your brother up publications, not programmed, not cleave the public so that your message reaches the right audience, Your brother does not know Photoshop, Indesign, Facebook Ads, creative writing and search engine optimization. Really not.

But what they do is create a community and, thanks to communicate all those things about your business, You can make all this public ended up visiting your business. CASE 3. Sells smoke.

The world is full of smoke sells. "Look, if you carry nets, your restaurant will fill ". No, Social networking is not the guy who hands out cards in front of a pub in Huertas. But what it does do is create a community Y, thanks to communicate all those things about your business, can you do all that audience ended up visiting your business. It is very hard work that is not done in two days. It requires the collaboration of designers, community managers, creative directors and love for social networking and gastronomy. And now, we go with these tips.

What you should do to improve on Facebook

ADVICE 1. The cover photo.

Are you still getting only a photo? Update your cover. Now You can put several photos and even a video. Take the opportunity to put promotions (Beware of putting too much text!), Special days Whatever you want! It also has the advantage that the update your cover that change is communicated as if a publication.

ADVICE 2. And the menu?

Many times we look at the fanpage a restaurant and ... presto! No letter. And you, You do have included? Come, no problem, we do it together. Grab a computer, laptop, what you have. So it will be easier for you. Above right you have a button that says configuration. We know, now you're on a screen with a thousand buttons, do not despair. On the left side you can read, general, below messages, and finally "edit page”. On the right side look up the word and activates the word menu. Do not forget to give the button to save! Now go back to your page and click the menu button is on the left side. Click and upload your menu in PDF or JPG. That easy!

Do you have a button where you can take the typical questions you want to see the menu and then not answer more than 12 hours? We recommend you put a book button that leads them to your website or a call button.

ADVICE 3. Do you have time to respond?

Do you have a button where you can take the typical questions you want to see the menu and then not answer more than 12 hours? We recommend you to use a book button that leads them to your website or a call button. In this way, They will be so served as your restaurant. ¡Ah! How to change? You know how to do it, do not worry. You put the little hand cursor over the button and will edit button. Follow the prompts and you yourself will have changed the button.

ADVICE 4. Facebook is not Instagram

How you do your publications? Facebook is not Instagram, no need to put hundreds of hashtags, but yes 2 O 3. Let's be honest, Facebook anyone is interested in hashtag. But yes that position put your publications. Come on, that to you if you are interested. yes, hashtags are very ugly in publications, so we recommend putting a number of points, below each other.

#hashtags …

In this way and then put your hashtags. In this way, your hashtags will not be. You're welcome!

ADVICE 5. Damn menus

 In a marketing campaign is room for everyone and every piece makes this machine called restaurant work.

Are you from climbing the menu 100 times a week? Yes, we know it is very important to you, but if you're so interested in your menu, maybe what you need is a public relations bring people to your restaurant every day. In a marketing campaign is room for everyone and every piece makes this machine called restaurant work.

It is better if put a photo of a plate or more and put a link to your menu that will be hosted on your site. Or make a redesign the menu for what in social networks people aware of good taste you have your restaurant.

This has been 5 of the 100 advice we could give you to update your Facebook page. If you have any question, you can send an email to comunicación@aplusmk.com or take a look at Aplus Gastromarketing.

5 tips to optimize your Facebook page restaurant
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About the Author

Diego Olmedilla

Considered one of the most influential gastronomic marketing professionals in Spain, Diego Olmedilla is president of Aplus Gastromarketing, Director General of Facyre and has been Director of Marketing for Active FEHR, the marketing division of the Spanish Federation of Hotels and Restaurants.

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