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5 Steps to create a restaurant menu on Instagram


The restaurant Comfortable situado en el Soho de Nueva York, It seems to have found a different way to provide more information about the dishes of his letter to customers, they have baptized “The Instagram Menu”.

It is used in a simple but useful, one of the many resources Social Media Restauranting para conseguir a través de la principal red social de fotografía, Instagram, una propuesta de carta con tres características principales visual, social and collaborative.

As the news seems to be having much impact on the universe 2.0 and there are several readers have asked me, I will explain in 5 the process steps to do so at any restaurant:

Paso 1 : Download and install Instagram

Customers need to have a smarphone or smart phone with downloaded application (is free) and a user account to access.

Otra opción que podría ser interesante es que el propio restaurante a través de una tablet le ofrezca este servicio a sus clientes.

Paso 2 : Create a hashtag or label

The restaurant has to create or invent the name hashtag where they will go gathering, the album mode, all the pictures that the restaurant itself and customers will share in Instagram. In our example the name of the chosen hashtag is #ComodoMenu.


Paso 3 : Inform customers

Debes de hacer una labor de promoción entre los clientes del restaurante para que conozcan que existe este servicio y poder acceder a las fotos de los platos, where?, in own restaurant menu, as it is at the time of the letter when viewing this information primarily it is needed.

Again we see another example of how offline media allow us access to online content, merging models, both defend in this blog.

Paso 4 : Make and share photos

Este es el objetivo principal, que sean los propios clientes los que creen una carta fotográfica alternativa a través de Instagram con los platos que se ofrecen en la carta o menú del restaurante.


Paso 5 : Socialize the letter and make collaborative

This is the big difference from the traditional model, since customers will not only be able to upload photos, They can also make comments or recommendations dishes, that undoubtedly the inspiration phase influence the decision of other customers making it a social content, relevant and with a high degree of credibility.


It's that simple, Finally I leave the promotional video they have done:


Do you think it is a useful way to use Instagram for restaurants?


5 Steps to create a restaurant menu on Instagram
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About the Author

Diego Coquillat

Director and CEO of, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.


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  1. Pingback: The 10 US top restaurants in Instagram | Diego Coquillat

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