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5 principles for customers in a restaurant with social networks

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The way we interact has changed thanks to the incorporation of technology, Internet and social networks, causing also change the way people interact with businesses and therefore with restaurants.

Traditional sales techniques are not worth social environments, on the basis that no credibility the message when the sender of the message itself is the restaurant.

Get customers with social networking in your restaurant

Advertising and self-promotion for get customers in social networks trading lower, but there is a value star is rising like a rocket and called “social recommendation”.

Therefore, it is essential that we are clear what the 5 pillars of SMR (Social Media Restauranting) for attracting new customers and increase sales:

1.- Time :

Users are increasingly more time online, we have no hurry to sell our product just entering, like a TV spot.

Be clear that if they are interested and they like what they're seeing the time will stay, They will return and even share with your friends on your social network.

2.- Your friends are your salespeople :

I'm sure you influence the opinions of your friends, and friends of friends and believe it or not, those of friends of friends of friends, There is scientific evidence, so it called social network to connect people but apparently it does not seem.

As well, customer changes the word friend, and understand that if instead of customers you get friends through social networks you can influence the purchasing decisions of many people.

Creates emotional ties to your community of followers on social networks and they will bring you to your new customers.

3.- not sell, whether to recommend :

you do not sell directly, That belongs to the past century, It does not have value, Strive to create a magical and global experience to your customers and as these through their recommendations, opinions and reviews to attract new customers and fidelicen.

Social networks have become the third most influential factor in your decisions, After the family and friends.

4.- Crea el entorno social :

Crea un entorno tecnológico y social necesario para dar voz a tus clientes, es muy fácil porque las herramientas ya están creadas y todos las conocemos, twitter, facebook, google +…

Ten la actitud necesaria para facilitar a tus clientes ese entorno donde puedan opinar sobre tu restaurante, y si no lo haces , no te preocupes porque encontrarán otros entornos donde opinar, no lo dudes.

Si recibes opiniones negativas, no hagas lo más fácil, pensar que la culpa es de facebook o twitter, o que ese tipo de cliente son “raros”, reflexiona sobre tu restaurante y piensa que tienes que modificar.

5.-Tu también eres cliente :

Piensa que te importa a ti como cliente y entenderás muchas cosas. Reconocerás que tampoco es fácil ser cliente y tomar las decisiones correctas, ya que estamos influidos por un muchas variables.

Cuando tienes dudas sobre algo, preguntas, te informas, te asesoras, pues todo eso ya es posible realizarlo en un entorno tecnológico y social y cada vez son más los usuarios que lo realizan.

¿Estás preparado para conseguir tus nuevos clientes?

 

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Sobre el autor

CEO de DiegoCoquillat.com y director de la EscuelaDiegoCoquillat.com, profesor, consultor, conferenciante y emprendedor incorregible. Si no lo encuentras por aquí, busca cerca del mar. Pasión por las nuevas tecnologías y los restaurantes…pasión por la vida.

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