The use of smartphones by customers grows exponentially restaurants, are increasingly those in your gastronomic share this experience with your community of followers through WhatsApp, Twitter, Instagram or any social network that actively participate.
All this is causing Many restaurants are considering the possibility of starting a digital presence through as smartphones or mobile web App. Be clear about the difference between the options is a very important aspect when assessing how to position ourselves in the mobile market, we must bear in mind that the app must be downloaded by users and this is a very important added difficulty, an entry barrier to be overcome.
We should not ask developing an App own if it is not backed by a content strategy that provides a clear value for our customers through interaction with the application. That is to say, si únicamente buscamos tener más presencia o la posibilidad de get reservations through these devices ya que con una web móvil o una web responsive podríamos conseguir este resultado sin necesidad de desarrollar un App.
The development and launch an app for a restaurant today It represents a significant competitive advantage, because it allows customers to be informed about many aspects of business and interact with them through the application itself.
So I would like to share with my readers some utilities that today should already be incorporated into a development project of an App for a restaurant. Beyond the typical and all information known as where is the restaurant, the su letter the menu, The possibilities are endless and we should exploit the full potential for transmitting an innovative restaurant information and real value for our client.
New utilities to surprise users App's restaurants
1.- It offers restaurant reservations with displacement included
For customers who are not in an area close to the restaurant, Thanks to the geolocation we can offer an extra service that provides a value to the reserve.
In this case the mobile application should be able to while booking the customer in the restaurant, launch an order to a taxi service to pick up the diner at the point where it is and bring it to the restaurant. In the United States this service already provides Zomato, one of the great leaders in finding restaurants, thanks to an agreement with Uber. It is certainly an added value that would favor the movement for those potential customers who are not coming to the restaurant.
2.- Atrae a tu cliente de cercanía mediante el geomarketing
When we talk about customers close one of the most important advantages offered the Apps is the ability to know the exact place where there is a prospect thanks to GPS coordinates. By Geomarketing we can identify the location of potential customer and guide you to our restaurant.
It is an element that works very well with users who visit a city as the value of proximity to a restaurant is an element decisive when choosing where to eat.
3.- Permite que el cliente pague con tu App
Payment through mobile is a reality that grows exponentially and restaurants have to offer to its customers through its App. The mobile payment by credit card itself with electronic wallet It is a competitive differential that certainly appreciate a very special new digital customers.
In the article I wrote under the title “Google wants you to pay in restaurants saying: "Pay with Google"” se evidencia que cada vez los sistemas de pago a través de los smartphones serán más simples and facilitate transactions without long waits at restaurants.
4.- It includes food delivery service with delivery time controlled
The growth of food delivery orders or to collect made through App's is one of the niche markets that have grown the most in percentage Spain in the year 2015.
It would therefore be very interesting incluir este nuevo servicio cuando nos planteemos el desarrollo de una App. A good example is Maple, an application of food at home which serves in central New York. This App changes daily menu noon and night and organizes orders based on the distance of the customer to ensure that this never have your meal in a top time 15 minutes.
5.- Adapt your proposal to the nutritional needs of your customers
Nutritional information is one element that is emerging more strongly in the new restaurant industry, businesses inform their customers of the nutritional components have a competitive advantage for customers with a healthy lifestyle. further, la App puede generar un valor añadido si conectamos esta información nutricional con otras aplicaciones basadas en el deporte que hace el usuario, pudiendo ofrecer una serie de menús personalizados ajustados a la dieta del cliente una vez ha terminado de realizar sus actividades deportivas.
No quiero finalizar este artículo sin tener en cuenta uno de los elementos principales que nos can generate user interaction through the App's, the tecnología push, que entre otras cosas permite enviar notificaciones en la pantalla del móvil de clientes en momentos puntuales consiguiendo una interacción instantánea con el usuario. The key is always not generate spam, but to offer a communication strategy that makes sense and that providing real value to the customer at the time you need it.
Cada vez vamos a tener más App de restaurantes disponibles, It is a growing market in a very important way, but we must bear in mind that the amount should never be at odds with the quality, and a key element is plan the strategy of communication and interaction with our potential customers to be really become a recruitment and retention tool.