Mobile payments represent a growing trend in the global restaurant industry. In large US cities, in most restaurants, mainly chains Casual and Fast Food, accept this type of payment as normal.
Many restaurant customers who have experienced mobile payment, They have obtained a high degree of satisfaction in this digital process, As I said in the article published under the title, "He 98% customers who have paid in a restaurant with a mobile would do it again ".
According to the NH Hotels, It is expected this year un aumento del 60,5% en el número de pagos con móviles, to stand at 47.000 millions.
I would like to share with you, some reflections on the benefits of this new form of payment to restaurants.
Most companies offering payment services on mobile, utilizan la tecnología más avanzada para ofrecer una trazabilidad de todo el proceso a través de diferentes métodos de encriptación y aplicación de tecnología NFC (Near Field Communication), completely safe and with lower percentages of fraud to other systems, such as credit cards.
Restaurants are required to seek excellence in all the services they offer their customers, Undoubtedly ease, speed and versatility involving payment through mobile, goes in this direction.
The payment process at a restaurant, hides a lot of information about our customers, que a través de la implementación de una estrategia big data, these dates, They must be processed and analyzed in order to detect and improve behavior patterns, y encontrar modelos predictivos que nos permitan anticiparnos a los cambios en nuestro mercado.
Undoubtedly, payment via mobile phone, right now, It is an innovative and differentiating element for those restaurants that decide to incorporate this system. In addition to improving a key process, trasmite al cliente la imagen de un restaurante proactivo, que busca satisfacer las necesidades de éstos a través de la implantación de las últimas tecnologías.
El pago con el móvil provoca una mayor eficiencia de este proceso, but also, Most of these system, They have integrated loyalty programs and rewards, which represent a new real possibility of increasing sales.
The incorporation of mobile technology, and in particular the payment via smartphones, seguirá creciendo exponencialmente en los próximos meses, but as always it happens with new technologies in the restaurant industry, will be the customer, through use, which confirm its real usefulness.
To end, I share with you a video where the three payment systems are examined moving more used today, Apple Pay, Google Wallet y Pay Pal: