If we want increase the income of our restaurant we must consider several factors. The first is to achieve a good offline and online reputation, We are offering something to get things like a menu or wine quality, good service, Local clean, a good relationship between quality and price, etc.
If a restaurant works for meet all these requirements, your reputation will improve and will acquire prestige among clients who secure recommend it to your friends and family, Y they will share in digital environments.
But you need today more…
Nowadays, in this complex market as is the hospitality, in many cases it is not enough with good service, good prices and quality of food. The large supply in the sector and increasing competition of the same, makes the restaurants have to look for other ways to earn consumer confidence and in many cases it is best aporyarse in new technologies to achieve the necessary leverage to increase revenue and differentiate yourself from the competition.
A good online marketing strategy accompanied by some process innovations by TPV´s, the smartphones tablets, allow your business can reach a much larger audience of potential customers.
If you want improve revenue and reputation of your restaurant, we recommend the following steps. Together they make a useful guide for you to start to grow both offline and online section:
Eight tips to attract customers and improve billing thanks to the Internet and technology
1. Be an active presence on social networks
The fastest and most effective way to advertise a restaurant before a mass audience, It is using Social Networks. More of 3.400 million people have Internet access today, of which more than 2.000 millions have an account on at least one social network. Thus, these make up a channel of direct communication and optimal, which it allows us to reach much of the population hardly costs.
Some ways to promote the business by creating networks undergo post announcing the menu or special dishes, upload photos of some working or call special events. In this newspaper you will find many items that will serve you to start your strategy.
2. It includes home delivery service in your restaurant
Another tactic to increase the income of a restaurant is to implement a Food delivery service. In this way the customer can taste the dishes on the menu without leaving home, allowing the company receives food orders regardless of the capacity of the room.
We can partner with some of the new food delivery companies that they have emerged in recent years in the network, since by a commission responsible for receiving food demand by the customer, pick up the order at the restaurant and deliver it at home diner.
3. Periodically sends e-mails to your customers
This is a good choice to advertise our restaurant and attract the attention of potential consumers. It also offers us the opportunity to send emails with news, offers, menus or special events.
If we have a database with information about our regular customers, we can send special offers as discounts on their anniversary dinner or dessert gift on your birthday, a good loyalty tool.
4. Create special offers in the days or shifts valley
To increase billing shift that day or week in which as a rule we know that the boxes will be smaller, we can choose to make special offers such as “Crazy Tuesday Telepizza”. Is about days in which in principle will not have much activity and those with a special offer will attract customers that otherwise would not go out to dinner or to lunch on weekdays, improving the collection.
5.- Promote your restaurant through bloggers O influencers
Another advantage offered by the network passes promote us through bloggers O influencers with whom we can contact and offer them the opportunity to try some of our dishes or promotions to do a post about it on their blogs or mentions in networks. We can also invite the restaurant to write your post from there.
The audience that has this kind of personalities our restaurant will be promoted in a massive way and through a highly influential channel among his thousands of followers.
6. Get your customers to tag you
With our presence in networks, In addition to creating promotional content, We can also get we labeled our customers in their publications when they have come to enjoy our restaurant, Thanks to the geolocation, and express their opinion about the food and service. It is is information that can affect other users who choose our restaurant for a future visit.
7. Launches contests on social networks
Another option is to make contests or sweepstakes among our regular customers over the Internet. For example, overcome dinners between users sharing a post on Facebook. Recently we presented 10 ideas competitions for 10 restaurants social networks, In this article you accounts with various ideas and tips for your inspiration.
8. Loyalty rewards your customers
To reward the loyalty of the regulars can choose to deliver loyalty cards in which for every certain number of lunches or dinners will get one free.
Get “value added” in promoting your restaurant
As you can see, accounts with many options to attract new customers to your restaurant and improve your billing end of month through the use of Internet and technology, always a strategy behind.
Test your restaurant any advice that we give on this post, and tell your experience. If for some of the ideas you followed all the steps to perfection, You should not find trouble achieve increased customer in your business, or income at the end of each month.