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April 2016: marketing activities calendar for restaurants

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after a March fraught with significant dates to conduct marketing activities started in April, it does not offer as many possibilities, but we can make good use if we take a little imagination.

If we focus on Spanish holidays, we have two important moments that we can serve to do something special in our restaurant, as are the April Fair, of the 12 al 17 of April, O San Jordi -Saturday 23-, which coincides with the day the book, hence it is the book festival and the rose in Catalonia.

April Fair

Although the April Fair will be held in Sevilla, years, many bars and restaurants in other parts of Spain take “provided” this date to make your own tribute the Seville city. Prepare a party where everyone has to go dressed in traditional costume (Short men and women with Gypsy dress) and the sound all time sevillanas, rebujito typical Andalusian food and serve it: pescaíto frito, chopitos, eggplant cordobesa, tortillitas shrimp, marinated dogfish…

As well we can make wine tasting sessions in Jerez, well known throughout the south and are increasingly demanded in the rest of Spain. the amontillado, odorous, thin, Chamomile or palo cortado are some of the varieties of the appellation of origin which gradually made many followers outside the borders Andalusian.

The tastings can be accompanied by typical Tapas there or even organize a dinner with more elaborate dishes that are harmonized with these wines. You can talk to a winery and winemaker or vintner himself is present at that dinner and go explaining the virtues of wine, the profile sheet and the possibilities of it.

April Fair lasts five days, but we will choose what best comes to us for our business. We can do something specific for a day or lengthen the entire week and go interspersing activities.

San Jordi and the Book Day

Another important dates on the calendar this month is San Jordi, he 23 of April, Catalonia is a holiday, is exchanged on a book by a pink-the men give this flower to women and these give them a book to them-, agrees that is the day the book nationwide.

As with the April Fair, we can make a nod to this party preparing something for the day or make a lasting several days, and in which the sausage and “bread with tomato” or tomato bread are the protagonists. In this case we will accompany cava, taking the opportunity to promote this drink in your restaurant. As with the Sherrys, Make dinner harmonized with this Designation of Origin. On the occasion of World Book Day, You can organize a presentation of a book in your restaurant, the author speaks of his work while others take a light dinner or cocktail.

The day 23 It is also the feast of the Community in Castilla y León. Perhaps it is less widespread in the rest of the country, but if your restaurant is located there you have a perfect excuse to do something special. If you are anywhere else you can adapt it in a way that is beneficial to you, as a conference of lechazo, for example, and following the typical wines of each region, we have a few to choose Appellations of Origin.

Pie Day, the beer, cheese fondue or kindergarten are some of the dates indicated in the calendar of the United States that we can serve offer customers something different in our local. The ales are increasingly pull between the Spanish, take advantage of it and grab a few references, give them to know your customers and adds value to your drink menu.

World Health Day

This month marks the World Health Day and it may be the ideal place to prepare a menu that is healthy now 100% or add a section to the letter contains special and specific courses for certain pathologies, low salt, fat, not containing sugar… Use your imagination, the possibilities are endless.

As to the joint action of the month, we have the World Autism Awareness Day, so we can raise money for this cause. Think about how you would like to help, contact associations and seeks support in the city of your city or any institution that supports your initiative.

Do not forget that in April the days are becoming warmer and begins to be time to sit on the terraces and enjoy the outdoors. Findeth to the decoration of the same, Note that is an extension of your local, so you must give the same service and quality within. Create a comfortable environment, nice and cozy and you will be inviting customers to sit in your chair and not on the premises next door. Seeks to differentiate yourself from the rest.

I leave the full schedule for you to study and choose the days that you like to organize something special about your business and I tell us about, We will be happy to read your ideas both the article and comments via social networks.

Ideas de marketing para restaurantes

Abril de 2016: calendario de acciones de marketing para restaurantesAbril 2016: Calendario de acciones de acciones de marketing para restaurante

Calendario de abril de 2016

Día 1

  • Día Nacional Pan de masa fermentada (#usa)
  • Día Nacional de la Esperanza (#usa)

Día 2

  • Día Nacional de la mantequilla de cacahuete y de la jalea (#usa)
  • Día Mundial del Autismo
  • Día Internacional del Libro Infantil

Día 3

  • Día de las natillas y de los fingers de pescado (#usa)
  • Día Nacional del Mousse de chocolate (#usa)

Día 4

  • Día Nacional del Cordon Bleu (#usa)

Día 5

  • Día Nacional del caramelo (#usa)
  • Día Nacional de la pizza en plato hondo (#usa)

Día 6

  • Día del tomate fresco (#usa)
  • Día Nacional de las palomitas de caramelo (#usa)
  • Día del Ejército (#usa)
  • Día Internacional del Deporte para el Desarrollo y la Paz

Día 7

  • Día Nacional de la Cerveza (#usa)
  • Día Nacional de la torta de café (#usa)
  • Día Mundial de la Salud

Día 8

  • Día Nacional de la Empanada (#usa)
  • Día de los amantes del Zoo (#usa)

Día 9

  • Día Nacional la galleta china de almendra (#usa)

Día 10

  • Día Nacional de la media luna de canela (#usa)
  • Día Nacional de los Hermanos (#usa)

Día 11

  • Día Nacional de la fondue de queso (#usa)
  • Día Nacional Submarino (#usa)

Día 12

  • Día Nacional del queso a la parrilla (#usa)
  • Día Nacional de regaliz (#usa)
  • Comienzo de la Feria de Abril (del 12 al 17)

Día 13

  • Día Nacional del Scrabble (#usa)

Día 15

  • Día del Recuerdo del Titanic (#usa)

Día 16

  • Día Nacional de huevos Benedict (#usa)

Día 17

  • Día Nacional de la bola de queso (#usa)
  • Día Ford Mustang (#usa)

Día 18

  • Día Internacional del Malabarista
  • Día de los Columnistas (#usa)
  • Día de los Radioaficionados (#usa)
  • Día de la subasta (#usa)

Día 19

  • Día Nacional de ajo (#usa)
  • Día Nacional de Bola de arroz (#usa)
  • Día de la Bicicleta (#usa)

Día 20

  • Día Nacional de la Tarta de Piña (#usa)

Día 21

  • Día del Kinder (#usa)

Día 22

  • Día Internacional de la madre Tierra

Día 23

  • Día Nacional del pastel de queso y cereza (#usa)
  • Día Nacional del picnic (#usa)
  • Día Mundial del Libro y del Derecho de Autor

Día 24

  • Día del Árbol (#usa)

Día 25

  • Día Nacional del Pan de calabacín (#usa)
  • Día Internacional de la Astronomía
  • Día Mundial del Pingüino
  • Día Mundial del Veterinario

Día 26

  • Día Nacional de la galleta salada (#usa)
  • Día Nacional de la costilla (#usa)

Día 28

  • Día Nacional del pastel de arándanos (#usa)
  • Día Mundial de la Seguridad y Salud en el Trabajo

Día 29

  • Día Nacional de las gambas rebozadas (#usa)
  • Día Mundial de los Deseos
  • Día Internacional de la Danza

Día 30

  • Día Nacional de la Galleta de avena (#usa)
  • Día Nacional de la pasa (#usa)
  • Día Internacional del Jazz

Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes:

Abril 2016: Calendario de acciones de acciones de marketing para restaurantes


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Sobre el autor

Periodista vallisoletana afincada en Madrid. Vinculada a la Comunicación Gastronómica, le encantan los restaurantes y todo lo que tenga que ver con ellos. Disfruta con las historias de los libros y le relaja escribir las suyas propias. Perseguidora de sueños con los pies en la tierra.

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2 Comments

  1. lidia gonzalez on

    Dos puntualizaciones, en Catalunya no es festivo el día de Sant Jordi, trabajamos igual que cualquier otro día laborable.
    Pan tumaca, no existe, es “pa amb tomàquet” o “pan con tomate”. Además siempre lleva un chorrito de aceite y hay quien le incluye una pizca de sal.

    • Cristina Rioja on

      Muchas gracias por tus apreciaciones, Lidia. Con el comentario de día festivo, no me refería a no laborable, sino a que se celebra algo, es decir, el uso como adjetivo relativo a la fiesta -por ejemplo el Día del Padre suele ser laborable en la mayor parte de España y no por eso deja de ser un día en el que se celebra el hecho de ser padre-. Respecto al pan tumaca es cierto que la Rae no lo contempla, pero su uso está extendido y fuera de Catalunya es como se conoce al pan con tomate, no obstante he cambiado el nombre en el artículo. Muchas gracias por leer DiegoCoquillat.com. Un saludo.

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