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April 2017: marketing activities calendar for restaurants

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April begins, a month marked by religious holidays, by the change of season and temperature, It is the beginning of a new cycle that brings seasonal food and drink, which at this time begin to be marketed. We are in a month in which different factors all affect one way or another to the daily work of both restaurants and any other businesses catering.

Why and how each month, we will suggest some activities you can do in your hospitality business to increase productivity.

The Festival: Easter

Of the 10 al 16 April there will be one of the main celebrations of the country. Having official holidays, the work schedule is altered for all. further, the Holy Week usually a busy time for restaurants located in tourist areas, who are benefited with the influx of customers, but they are also days when other businesses located in less public sectors should make an effort to attract customers.

Regardless of the geographic point at which you find yourself, the Spanish cookbook offers a wide range in terms of traditional dishes for these dates. Do not miss the opportunity and offers out of those preparations letter that best match the style of your restaurant.

If your menu is associated with a specific region, It offers typical dishes; If your food is Spanish, You have a wide range of options to choose from. Even You can make a special letter Easter, or a tasting of traditional desserts at this time as torrijas, crespells, wafers, fried milk and sweet flowers. If your business is gastronomic, make a modern version of these sweets with a special price (higher or lower depending on your escandallos and objectives).

Another good idea is to offer throughout the week one of these special dishes it known in all your promotional channels, so people can choose the day you have the recipe that takes your fancy. If you are in the group of restaurants that lowers your level of work these days, They can do a cheaper menu with Easter or all year, but to be able to encourage customers visit.

A original proposal? If your online community is active, Take a survey from now, asking favorite dish Easter, the winner by voting you shall offer in the coming weeks in your letter starting the day 10. If your restaurant develops a kitchen in another country, You can do the same and then arrange for your customers that option in the letter, explaining that you love Spanish cuisine and so shall offer special recipes for those days. It's a good opportunity to uploading your billing and empathize with your audience.

Celebrations of books

The day 23 a great date is celebrated, World Book Day. It is also San Jorge, in Catalonia Sant Jordi and celebrates its known book festival and the rose. But is that the 2 is International Children's Book Day, so both a date and the other, you can take to make a special activity in your restaurant, regardless of the type of cuisine you offer.

For the day 2, If your local is familiar, you can organize readings of excerpts from a book with a storyteller. And if your budget allows, gives each child a book or one per table, even a pen drive with online stories that children can include in your tablet (yes, other than Pirate).

For him 23 You have many possibilities: pou can make an agreement with a nearby bookstore to offer a discount when you deliver the account to buy books there. At the same time, Customers can go to the bookstore to get some incentive in your restaurant you visit, It is a good way to cooperate win-win.

Organized in the days before and through your channel to promote an exchange of books in which people have the opportunity to leave a space of your local yours to give and to take other. One option is to make a competition in social networks asking What's your favorite book community is, buy them 3 O 4 More voted, and rifarlos among whom you visit that day.

You do not have to offer Catalan cuisine to give to your clients a rose and a book to them (or liquor if you're doing the raffle). further, You can give the account a nice card with an extract from a book you like. As you see, are dates are an opportunity for your business.

Día Mundial del autismo

El 2 de abril también se conmemora el Día Mundial del Autismo, establecido en el año 2007 por la Asamblea General de las Naciones Unidas para concienciar a la sociedad sobre este trastorno y fomentar la inclusión de las personas que lo tienen. Este año han hecho una campaña con el lema “rompamos juntos las barreras del autismo”, y en su web ofrecen todo el material necesario para promoverla en múltiples canales.

Usa todas esas facilidades para contribuir con la causa y si quieres hacer un poco más, puedes aportar parte de tus ganancias ese día, o las ventas de algunos de tus platos, para donarlo a alguna asociación que colabore a la investigación del autismo o ayude a sus familias.

Hasta aquí nuestras ideas, pero ten en cuenta que hay más fechas este mes y productos que puedes promocionar en tu restaurante. Muchos vinos presentan sus añadas en esta época, y alimentos como los moluscos, los pimientos, los guisantes, las fresas y los cítricos alcanzan su mejor sabor, igual que el espárrago, que tiene su propia feria en Cádiz. Mira el calendario que tienes aquí abajo, usa tu imaginación –o coge las ideas que te hemos dado para adaptarlas a tu negocio- y realiza acciones en tu restaurante. ¡Que tengas un mes muy productivo!

Calendario de Abril 2017

Abril de 2017: calendario de acciones de marketing para restaurantesAbril de 2017: calendario de acciones de marketing para restaurantes

Día 1

  • April Fools Day
  • National Sourdough Bread Day (#usa)

Día 2

  • Día Mundial del autismo
  • International Children’s Book Day

Día 3

  • Fish-Fingers and Custard Day
  • National Chocolate Mousse Day (#usa)
  • World Party Day

Día 4

  • National Cordon Bleu Day (#usa)

Día 5

  • National Caramel Day (#usa)
  • National Deep Dish Pizza Day (#usa)
  • National Raisin&Spice Bar Day (#usa)

Día 6

  • New Beer’s Eve
  • Fresh Tomato Day
  • National Caramel Popcorn Day (#usa)

Día 7

  • Feria del espárrago (Alcalá del Valle, Cádiz)
  • National Beer Day (#usa)
  • National Coffee Cake Day (#usa)
  • World Health Day

Día 8

  • National Empanada Day (#usa)

Día 9

  • National Chinese Almond Cookie Day (#usa)

Día 10

  • Semana Santa (hasta el día 16)
  • National Cinnamon Crescent Day (#usa)

Día 11

  • National Cheese Fondue Day (#usa)

Día 12

  • National Grilled Cheese Sandwich Day (#usa)
  • National Licorice Day

Día 13

  • National Peach Cobbler Day (#usa)

Día 14

  • National Pecan Day (#usa)

Día 15

  • National Glazed Spiral Ham Day (#usa)
  • Titanic Remembrance Day

Día 16

  • National Eggs Benedict Day (#usa)
  • Foursquare Day

Día 17

  • NationalCheeseball Day (#usa)

Día 18

  • International Juggler’s Day

Día 19

  • Cata del Vino en Montilla-Morilés, Córdoba (hasta el día 23)
  • National Garlic Day (#usa)
  • National Rice Ball Day (#usa)

Día 20

  • National Pineapple Upside-Down Cake Day (#usa)

Día 21

  • Entierro de la sardina, Murcia (hasta el día 23)
  • Fiestas de Moros y Cristianos de Alcoy, Alicante (hasta el día 24)
  • National Chocolate-Covered Cashew Truffle Day (#usa)
  • National High Five Day (#usa)

Día 22

  • National Jelly Bean Day (#usa)
  • Día mundial de la tierra

Día 23

  • Día mundial del libro
  • Fiesta de Sant Jordi, Cataluña
  • Fiesta de San Jorge, Cáceres
  • National Cherry Cheesecake Day (#usa)
  • National Picnic Day (#usa)

Día 24

  • National Pigs in a Blanket Day (#usa)

Día 25

  • National Zucchini Bread Day (#usa)

Día 26

  • National Pretzel Day (#usa)

Día 27

  • National Prime Rib Day (#usa)

Día 28

  • National Blueberry Pie Day (#usa)
  • Kiss Your Mate Day

Día 29

  • National Shrimp Scampi Day (#usa)
  • World Wish Day
  • International Dance Day

Día 30

  • National Oatmeal Cookie Day (#usa)
  • International Jazz Day
  • Go Birding Day
  • Batalla de las Flores, Córdoba

Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes en Abril:

Abril de 2017: calendario de acciones de marketing para restaurantes


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Sobre el autor

Periodista y escribidora. Aunque ante todo buscadora. Especialista en creación y corrección de contenidos online e historias gastronómicas. Veo, huelo y como, luego escribo.

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