Begins August, very good date for restaurants for different reasons: for many, those in coastal and tourist areas, It is the month of the year more work and therefore higher turnover; for others it means closing the period in which your staff take a well deserved vacation.
If you are in the second group, From this digital newspaper we wish you a happy break, and if you stand in the first or are someone who does not close in August for different reasons, We suggest you in this article some ideas for your business during these weeks.
August is a very special month, a period that usually has a different dynamic work and in which celebrations abound, dates are opportunities to leverage in your favor. Here are a few:
Fiesta, What a fantastic, this fantastic holiday
And it is that August is the month of festivals for excellence in Spain. All across the territory are given different celebrations that can last a day or more and in them local and foreign people who are visiting want to have fun and enjoy.
The common point marks the day 15 of August, national celebration of religious origin -the Assumption of the Virgin- which is usually a bridge, and before then give a few holidays that restorers, depending on which geographical point of the country are, they can leverage to attract more customers.
Cambados, Galicia, of the 3 al 8 They are given Albariño parties, days in which he pays tribute to this famous Galician wine and if you have in your establishment can use for promotion, no matter where you are.
Of the 13 al 20 there will be two parties in separate parts of the country that are diametrically opposed: Málaga Fair and the Semana Grande in San Sebastian. If your restaurant is located in one of the two cities you have of course a big workload, But they are celebrations that can be leveraged across the country.
If you offer Andalusian or Basque cuisine in your establishment and you have the perfect opportunity to create a special menu for the holidays, a promotion with a top of these regions or some extra activity if space permits as dance or typical games. But if your kitchen is like unspecialized, ingéniatelas and make a promotion with a sweet wine from Malaga or txacolí. Ideas can be as many as traditions in these two communities, we know that many.
Of the 22 al 30 is the Semana Grande de Bilbao; and Madrid, the first fortnight happen the most traditional celebrations of the city one after another (San Cayetano, San Lorenzo and La Paloma), days in which we suggest the same as with previous. Do not miss a new audience the opportunity to attract.
International Beer Day
The day 5 August is celebrated from 2007, Beer Day. This year also falls on a Friday, and if you think there are few people in the world who does not like this drink and even less in this heat, which want a cold one at any moment, the insured have occasion to do something different: maridado menu, reed promotion + way, games such as hit the target with packs of beer with which you work as a reward, introduce a different beer that day as spicy or sweet with a plate.
The options are endless, What is clear is that it is a date that lends itself to execute an action.
World Food Day Cruda
He 28 es el World Raw Food Day or Raw Food Day, a type of food that recent years has increased the practice among those seeking eat healthily and has acquired greater importance.
If your restaurant is vegetarian cooking, vegan or raw food (there are some) It will be very easy to hold date, but if it is not, You can also take advantage of a day offering (leave it as an option even if successful) a dish that is related to this trend and at the same time go with your kitchen style. The aim is to bring the action to this audience. Other ideas can be organizing a talk related to the topic, or activity involving children learning about the nutritional value of raw foods.
World Humanitarian Day
To finish and as always, we have chosen a social relevance date with the intention that the use to do a good deed from your restaurant while you attract customers. In August, he 19, It is celebrated World Humanitarian Day, date established by the United Nations General Assembly as tribute to all humanitarian workers who risk their lives by helping others.
You can announce it and spend some of your winnings that day to some organization that you like in your city or town, or launch a promotion with a plate or lid and direct all sales to that organization (remember then display the results in some way, will grant transparency),or deliver any food to a group that is dedicated to provide meals. Your intention is good and produce results, A) Yes you contribute to provide some help to the disadvantaged while caring image of your business.
These are just some suggestions, below are a few dates that are more relevant this month. If you are open you stop not take any of them with a communication plan, You will see how you benefit.
May you have a happy summer!
August Calendar 2016
August 2016: Calendar of marketing activities for restaurants
Calendar for restaurant marketing ideas – August 2016
day 2 al 15:
- Fiestas de Madrid, San Cayetano, San Lorenzo and La Paloma
day 3 al 7:
- Feast of Albariño, Galicia
day 4 al 10:
- Feast of Our Lady Blanca, Vitoria Gasteiz, Basque Country
Day 4
- Fiesta de la Rama, agaete, Canary Islands
Day 5:
- International Beer Day
Day 6:
- Sella, Ribadesella, Asturias
Day 7:
- Viking landing Catoira
- Friendship Day (#usa)
Day 8:
- Happiness Happens Day (#usa)
day 9 al 15:
- Fiesta de San Lorenzo, Huesca, Aragon
Day 10:
- Ecuador Day
Day 12:
- International Youth Day
Day of 13 al 20:
- Malaga's carnival, Andalusia
- Semana Grande in San Sebastian, Basque Country
Day 13:
- Night Dawn Elche (Elche), Alicante
Day 14:
- Feast of the Assumption of Mary
- Octopus Festival,Carballino, Galicia
Day 15:
- World Day of Relaxation
- Maritime procession of the Virgen de la Palma, Algeciras, Andalusia
Day 19:
- National Potato Day (#usa)
- World Humanitarian Day
- World Photography Day
Day 20:
- International Homeless Animal Day
Day of 22 al 30:
- Semana Grande de Bilbao, Basque Country
Day 24:
- National Waffle Day (#usa)
- Closures Cuellar, Castilla y León
Day 25:
- Uruguay Day
Day 26:
- Battle of Flowers, Laredo, Cantabria
Day 27:
- the Cipotegato, Tarazona, Aragon
Day 28:
- World Food Day Cruda
Day 31:
- La Tomatina, Buñol, Valencia
You can download the schedule in PDF with the best marketing ideas for restaurants:
August 2016: Calendar of marketing activities for restaurants
2 Comments
Very, but very interesting Q, it is possible to have each month a summary like this?
Dani Thanks for your comment and rate article. The last days of each month can find marketing ideas of the month. Here I leave a direct link: https://www.diegocoquillat.com/?s=ideas+marketing+calendario