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August 2017: marketing activities calendar for restaurants

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August arrives, the month quintessential holiday. Tourism in Spain continues to flow, in some areas with more clumping of visitors and others they are quieter, so much, that there are few restaurants close during these weeks.

A lot of locals will make your billing period increased year from continuing their normal work. For these establishments We have made a number of proposals, now what some interesting celebrations approach and can be used to revitalize the activity of our restaurant. This is the marketing calendar for them in August.

4 of August, Beer Day.

It is a celebration introduced in the United States to pay tribute to this drink consumption both in our country. The celebration is the first Friday in August, With which, this year will be the day 4.

To this day your business has multiple possibilities, and even more with the craft beer boom that it has occurred in recent years. Can events supporting you make beer you have on your local or introducing new brands for that day. Tasting lagers, that both crave heat, it could be a good idea.

If your audience is young, Beer party with raffles, light music and a cocktail menu with beer is an option. A list of dishes outside menu where you participate as an ingredient and beer paired with it is a good idea for more local gourmet.

another proposal: a drawing that combines the online with the offline, as establish a hashtag for customers that night picture taken with beer and go up to one of the social networks, thus the winner will qualify for a prize. Or you can simply assemble several packs of beer bottles to give to the bookings that night.

19 of August, Picture Day

Although it may seem a celebration that has nothing to do with food, You can get a lot out using social media to your advantage.

You know the power of social networks in your business, and within, Instagram is the fastest growing and which has become the queen of visual content to be a channel pictures.

Hire date and launches a contest among your customers using Instagram. It very easy participation, and upload the photo of the dish you are eating with your local hashtag established or tagging your company profile. Nor it has to be one of your products, If you prefer, It can be a photo contest of the city, and with the most likes will win. Of course, They will have to follow your restaurant profile.

Another option: rather than take photos of Instagram, uses his stories and that the contest is telling his experience in your business and citándote raising it in this new application.

Take advantage of the August holidays

You know what, in addition to the month of holidays, August is also the month of local fiestas, with the Day of the Assumption of the Virgin, he 14, as a national holiday, bridge lot of mobility across the country.

Depending on where you are and the type of cuisine your business, those parties fail. For example, You can make special dishes with octopus Octopus Festival Day 13, which it is an ingredient many followers.

Another interesting date is the Great Week of Bilbao, of the 19 al 27, a perfect theme for your introducing tapas bar or an original letter skewers and worked, or a tasting of several of them paired with wines of the Basque Country and txacolí. And if your restaurant is familiar and you have room, It involves smaller with an animator Basque performing games.

Para modernos: Día de tostar Marsmallow y Día del Waffle

Estas dos celebraciones son netamente estadounidenses, marcadas el 30 y el 24 respectivamente, pero con el auge que están teniendo en nuestro país los dulces importados o la introducción de negocios basados en meriendas foráneas como los cereales o las palomitas de sabores, puedes usar estas fechas si tienes un público joven y también algo hipster.

De hecho, ya son varios los restaurantes que han introducido el waffle (gofre) como ingrediente de postres en su carta. Haz algo similar para ese día y promociónalo como novedad en tus redes.

Propón la opción de tostar marsmallows en las mesas de grupos, será una forma divertida de compartir entre amigos el cierre de su cena, o una merienda de chocolate o batidos rematados con estas “esponjitas”, como son conocidas en España, tostadas.

Día de la cooperación humanitaria, 19 de agosto

Esta fecha la mencionamos el año pasado y volvemos a hacerlo ahora por su relevancia para que realices alguna acción social.

Es importante hacer saber lo determinante que puede ser la cooperación. Haz ese día una donación de tus ganancias a una organización e incentiva a tus clientes a que también donen, o haz la campaña el resto del mes a partir del 19 para que tenga más cobertura entre tus visitantes. Beneficiará a otros y a tu imagen.

En el calendario de abajo verás más fechas interesantes como por ejemplo, el Día de la Comida Cruda el 28. Si tu negocio permanecerá abierto en agosto, deseamos que sea un mes muy productivo.

Calendario de Agosto 2017

Agosto de 2017: calendario de acciones de marketing para restaurantesAgosto de 2017: calendario de acciones de marketing para restaurantes

Día 1

  • National Raspberry Cream Pie Day (#usa)

Día 2

  • National Ice Cream Sandwich Day (#usa)

Día 3

  • National Watermelon Day (#usa)

Día 4

  • Día internacional de la cerveza

Día 5

  • National Mustard Day (#usa)
  • Fiestas de la tierra Ibiza (hasta el día 8)
  • Descenso Internacional del Sella

Día 6

  • Mead Day
  • Día de Asturias

Día 7

  • Friendship Day

Día 8

  • National Frozen Custard Day (#usa)
  • National Zucchini Day (#usa)
  • Happiness Happens Day

Día 9

  • National Rice Pudding Day (#usa)
  • Book Lover’s Day

Día 10

  • National S’mores Day (#usa)

Día 11

  • National Raspberry Tart Day (#usa)
  • Misterio de Elche (hasta el día 15)

Día 12

  • Fiestas de San Sebastián
  • Feria de Málaga

Día 13

  • National Filet Mignon Day (#usa)
  • Fiesta del pulpo, O Carballino
  • International Lefthanders Day

Día 14

  • Día de la Asunción de la Virgen

Día 15

  • National Lemon Meringue Pie Day (#usa)
  • Julia Child’s Birthday

Día 16

  • National Rum Day (#usa)

Día 17

  • National Vanilla Custard Day (#usa)

Día 18

  • National Ice Cream Pie Day (#usa)

Día 19

  • National Potato Day (#usa)
  • National Soft Ice Cream Day (#usa)
  • World Humanitarian Day
  • Photography Day
  • Semana Grande de Bilbao

Día 20

  • National Chocolate Pecan Pie Day (#usa)
  • National Lemonade Day (#usa)
  • International Homeless Animals Day

Día 22

  • National Pecan Torte Day (#usa)
  • National Eat a Peach Day (#usa)

Día 23

  • National Sponge Cake Day (#usa)

Día 24

  • National Peach Pie Day (#usa)
  • National Waffle Day (#usa)

Día 25

  • National Banana Split Day (#usa)
  • National Whiskey Sour Day (#usa)

Día 26

  • National Cherry Popsicle Day (#usa)

Día 27

  • National Banana Lovers Day (#usa)
  • El cipotegato

Día 28

  • Día Mundial de la Comida Cruda
  • National Cherry Turnovers Day (#usa)
  • National Bow Tie Day (#usa)

Día 29

  • National Chop Suey Day (#usa)
  • More Herbs, Less Salt Day

Día 30

  • National Toasted Marshmallow Day (#usa)
  • La Tomatina, Buñol

Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes en Agosto:

Agosto de 2017: calendario de acciones de marketing para restaurantes


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Periodista y escribidora. Aunque ante todo buscadora. Especialista en creación y corrección de contenidos online e historias gastronómicas. Veo, huelo y como, luego escribo.

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