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August 2017: marketing activities calendar for restaurants

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August arrives, the month quintessential holiday. Tourism in Spain continues to flow, in some areas with more clumping of visitors and others they are quieter, so much, that there are few restaurants close during these weeks.

A lot of locals will make your billing period increased year from continuing their normal work. For these establishments We have made a number of proposals, now what some interesting celebrations approach and can be used to revitalize the activity of our restaurant. This is the marketing calendar for them in August.

4 of August, Beer Day.

It is a celebration introduced in the United States to pay tribute to this drink consumption both in our country. The celebration is the first Friday in August, With which, this year will be the day 4.

To this day your business has multiple possibilities, and even more with the craft beer boom that it has occurred in recent years. Can events supporting you make beer you have on your local or introducing new brands for that day. Tasting lagers, that both crave heat, it could be a good idea.

If your audience is young, Beer party with raffles, light music and a cocktail menu with beer is an option. A list of dishes outside menu where you participate as an ingredient and beer paired with it is a good idea for more local gourmet.

another proposal: a drawing that combines the online with the offline, as establish a hashtag for customers that night picture taken with beer and go up to one of the social networks, thus the winner will qualify for a prize. Or you can simply assemble several packs of beer bottles to give to the bookings that night.

19 of August, Picture Day

Although it may seem a celebration that has nothing to do with food, You can get a lot out using social media to your advantage.

You know the power of social networks in your business, and within, Instagram is the fastest growing and which has become the queen of visual content to be a channel pictures.

Hire date and launches a contest among your customers using Instagram. It very easy participation, and upload the photo of the dish you are eating with your local hashtag established or tagging your company profile. Nor it has to be one of your products, If you prefer, It can be a photo contest of the city, and with the most likes will win. Of course, They will have to follow your restaurant profile.

Another option: rather than take photos of Instagram, uses his stories and that the contest is telling his experience in your business and citándote raising it in this new application.

Take advantage of the August holidays

You know what, in addition to the month of holidays, August is also the month of local fiestas, with the Day of the Assumption of the Virgin, he 14, as a national holiday, bridge lot of mobility across the country.

Depending on where you are and the type of cuisine your business, those parties fail. For example, You can make special dishes with octopus Octopus Festival Day 13, which it is an ingredient many followers.

Another interesting date is the Great Week of Bilbao, of the 19 al 27, a perfect theme for your introducing tapas bar or an original letter skewers and worked, or a tasting of several of them paired with wines of the Basque Country and txacolí. And if your restaurant is familiar and you have room, It involves smaller with an animator Basque performing games.

for modern: Toasting Day and Day Marsmallow Waffle

These two celebrations are distinctly American, marked the 30 and the 24 respectively, but with the boom are having on our country imported sweets or introducing foreign businesses based on cereals or snacks like popcorn flavors, You can use these dates if you have a young audience and something hipster.

In fact, They are already several restaurants that have introduced the waffle (waffle) as an ingredient in desserts in his letter. Do something similar for that day and promote it as a novelty in your networks.

It proposes the option of roasting marsmallows tables in groups, It will be a fun way to share with friends closing dinner, or a snack of chocolate or smoothies topped with these “sponges”, as they are known in Spain, toasts.

Day humanitarian cooperation, 19 of August

This date mentioned last year and we return to it now because of their relevance for you to make some social action.

It is important to know what can be decisive cooperation. Make a donation that day your winnings to an organization and encourages your customers to also donate, or make the campaign the rest of the month from 19 to have more coverage from your visitors. It will benefit others and your image.

In the schedule below you will see most interesting dates such as, Day Raw Food the 28. If your business will remain open in August, We want it to be a very productive month.

August Calendar 2017

August 2017: marketing activities calendar for restaurantsAugust 2017: marketing activities calendar for restaurants

Day 1

  • National Raspberry Cream Pie Day (#usa)

Day 2

  • National Ice Cream Sandwich Day (#usa)

Day 3

  • National Watermelon Day (#usa)

Day 4

  • International Beer Day

Day 5

  • National Mustard Day (#usa)
  • Ibiza holidays land (until the day 8)
  • Sella

Day 6

  • Mead Day
  • Asturias Day

Day 7

  • Friendship Day

Day 8

  • National Frozen Custard Day (#usa)
  • National Zucchini Day (#usa)
  • Happiness Happens Day

Day 9

  • National Rice Pudding Day (#usa)
  • Book Lover’s Day

Day 10

  • National S’mores Day (#usa)

Day 11

  • National Raspberry Tart Day (#usa)
  • Mystery of Elche (until the day 15)

Day 12

  • Fiestas de San Sebastián
  • Malaga's carnival

Day 13

  • National Filet Mignon Day (#usa)
  • Octopus Festival, O Carballino
  • International Lefthanders Day

Day 14

  • Feast of the Assumption of the Virgin

Day 15

  • National Lemon Meringue Pie Day (#usa)
  • Julia Child’s Birthday

Day 16

  • National Rum Day (#usa)

Day 17

  • National Vanilla Custard Day (#usa)

Day 18

  • National Ice Cream Pie Day (#usa)

Day 19

  • National Potato Day (#usa)
  • National Soft Ice Cream Day (#usa)
  • World Humanitarian Day
  • Photography Day
  • Semana Grande de Bilbao

Day 20

  • National Chocolate Pecan Pie Day (#usa)
  • National Lemonade Day (#usa)
  • International Homeless Animals Day

Day 22

  • National Pecan Torte Day (#usa)
  • National Eat a Peach Day (#usa)

Day 23

  • National Sponge Cake Day (#usa)

Day 24

  • National Peach Pie Day (#usa)
  • National Waffle Day (#usa)

Day 25

  • National Banana Split Day (#usa)
  • National Whiskey Sour Day (#usa)

Day 26

  • National Cherry Popsicle Day (#usa)

Day 27

  • National Banana Lovers Day (#usa)
  • the Cipotegato

Day 28

  • World Food Day Cruda
  • National Cherry Turnovers Day (#usa)
  • National Bow Tie Day (#usa)

Day 29

  • National Chop Suey Day (#usa)
  • More Herbs, Less Salt Day

Day 30

  • National Toasted Marshmallow Day (#usa)
  • La Tomatina, Buñol

You can download the schedule in PDF with the best marketing ideas for restaurants in August:

August 2017: marketing activities calendar for restaurants


August 2017: marketing activities calendar for restaurants
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About the Author

Laura Elena Vivas

Journalist and Escribidora. Although primarily seeker. Specialist creation and editing online content and dining stories. I see, smell and as, then write.

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