August arrives, the month quintessential holiday. Tourism in Spain continues to flow, in some areas with more saturation visitors and others with peace of mind. For this reason, Few restaurants close during these weeks. It's more, August is usually a busy month in tourist areas, beach, of Mountain. Is a very important month for much of the industry located in some coastal areas more populated than usual.
A lot of locals will make your higher billing period of the year against those who continue their normal work. For these establishments, We have made a number of proposals, now what some interesting celebrations approach and can be used to revitalize the activity of our restaurant. This is the marketing calendar for them in August.
3 of August, Beer Day.
It is a celebration introduced in the United States to pay tribute to this drink consumption both in our country. The celebration is the first Friday in August, With which, this year will be the day 3.
To this day your business has multiple possibilities, and even more with the craft beer boom that it has occurred in recent years. Can events supporting you make beer you have on your local or introducing new brands for that day. A beer tasting, that both crave heat, it could be a good idea.
If your audience is young, Beer party with raffles, light music and a cocktail menu with beer is an option. A list of dishes outside menu where you participate as an ingredient and beer paired with it is a good idea for more local gourmet.
another proposal: a drawing that combines the online with the offline, as establish a hashtag for customers that night picture taken with beer and go up to one of the social networks, thus the winner will qualify for a prize. Or you can simply assemble several packs of beer bottles to give to the bookings that night.
19 of August, Picture Day
Although it may seem a celebration that has nothing to do with food, You can get a lot out using the social networking to your advantage.
You know the power of social networks in your business, and within, Instagram is the fastest growing and which has become the queen of visual content to be a channel pictures.
Hire date and launches a contest among your customers using Instagram. It very easy participation, and upload the photo of the dish you are eating with your local hashtag established or tagging your company profile. Nor it has to be one of your products, If you prefer, It can be a photo contest of the city, and with the most likes will win. Of course, They will have to follow your restaurant profile.
Another option: rather than take photos Instagram, uses his stories and that the contest is telling his experience in your business and citándote raising it in this new application.
Take advantage of the August holidays
You know what, in addition to the month of holidays, August is also the month of local fiestas, with the Day of the Assumption of the Virgin, he 15, as a national holiday, bridge lot of mobility across the country.
Depending on where you are and the type of cuisine your business, those parties fail. For example, You can make special dishes with octopus Octopus Festival Day 13, which it is an ingredient many followers.
Another interesting date is Semana Grande de Bilbao, of the 18 al 26, a perfect theme for your introducing tapas bar or an original letter skewers and worked, or a tasting of several of them paired with wines of the Basque Country and txacolí. And if your restaurant is familiar and you have room, It involves smaller with an animator Basque performing games.
for modern: Toasting Day and Day Marsmallow Waffle
These two celebrations are Americans clearly, marked the 30 and the 24 respectively, but with the boom are having on our country imported sweets or introducing foreign businesses based on cereals or snacks like popcorn flavors, You can use these dates if you have a young audience and something hipster.
In fact, They are already several restaurants that have introduced the waffle (waffle) as an ingredient in desserts in his letter. Do something similar for that day and promote it as a novelty in your networks.
It proposes the option of roasting marsmallows tables in groups, It will be a fun way to share with friends closing dinner, or a snack of chocolate or smoothies topped with these “sponges”, as they are known in Spain, toasts.
Day humanitarian cooperation, 19 of August
This date mentioned last year and we return to it now because of their relevance for you to make some social action.
It is important to know what can be decisive cooperation. Make a donation that day your winnings to an organization and encourages your customers to also donate, or make the campaign the rest of the month from 19 to have more coverage from your visitors. It will benefit others and your image.
In the schedule below you will see most interesting dates such as, Day Raw Food the 28. If your business will remain open in August, We want it to be a very productive month.
August Calendar 2018
- National Raspberry Cream Pie day (#usa)
- National Ice Cream Sandwich day (#usa)
- National Watermelon Day (#usa)
International Beer Day
- National Mustard Day (#usa)
Ibiza holidays land (until the day 8)
- Mead Day
- Friendship Day
- National Frozen Custard Day (#usa)
National Zucchini Day (#usa)
Happiness Happens Day
- National Rice Pudding Day (#usa)
Book Lover’s Day
- National S’mores Day (#usa)
- Day 11
- National Raspberry Tart Day (#usa)
Fiestas de San Sebastián (until 18 of August)
Malaga's carnival (until the 18)
- International Youth Day
International Youth Day
- National Filet Mignon Day (#usa)
Octopus Festival, O Carballino
International Lefthanders Day
- National Lemon Meringue Pie Day (#usa)
Julia Child’s Birthday
Feast of the Assumption of the Virgin
- National Rum Day (#usa)
- National Vanilla Custard Day (#usa)
- National Ice Cream Pie Day (#usa)
Semana Grande de Bilbao (of the 18 al 26 August)
- National Potato Day (#usa)
National Soft Ice Cream Day
World Humanitarian Day
- National Chocolate Pecan Pie
National Lemonade Day
International Day of French Fries
International Homeless Animals
- National Pecan Torte Day (#usa)
National Eat a Peach Day (#usa)
- National Sponge Cake Day
- National Peach Pie Day (#usa)
National Waffle Day (#usa)
- National Banana Split Day (#usa)
National Whiskey Sour Day (#usa)
- National Cherry Popsicle Day (#usa)
- National Banana Lovers Day (#usa)
- World Raw Food Day
National Cherry Turnovers Day
US Open Tenis
National Bow Tie Day (#usa)
- NationalChopSuey Day (#usa)
More Herbs, Less Salt Day
World Day Mary Poppins
La Tomatina, Buñol
US Open Tenis
- National Toasted Marshmallow day (#usa)