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August 2019: marketing activities calendar for restaurants

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August is the heart of Spain holidays. The influx of foreign visitors only increases year after year, and this month the national tourism also fires, since August has been traditionally the holiday period quintessential Spanish Y, although a trend is perceived segmentation, still a significant majority of workers opted for leaving the job in August.

The actions of marketing for restaurants which can be carried out at this time they are highly oriented tourism, but there are some others that can be separated from this group to encourage consumer spending in places that can not be considered as popular destinations.

In the following article we try some of the possibilities that the restorers have for promotions at restaurants during this August.

festivals and patterns in August

In the north of the peninsula bad weather gives a short respite from July to September. That is why in August popular celebrations are concentrated around the Cantabrian coast.

Galicia, Asturias, Cantabria and the Basque Country hosting a number of events related to food in which local products as disparate as place value Albariño wine, peppers with designation of origin, Atlantic bonito, clams, traditional pies, Cabrales cheese, cider or octopus, ment for some.

Restaurants can fraternize with the localities where tastings are held in their restaurants and offer local products. As you can see there are a wide range of ingredients to choose from. Lovers of gastronomy, Spanish cuisine and culture will be very interested in being able to enjoy these products without having to travel.

During August many villages and small towns also celebrate their patron. A notable case is that of the Semana Grande de Bilbao, that the 18 al 26 of August. The wines, the txacolí and tops dominate the scene bilbaína.

International Beer Day

No other alcoholic drink with much pull in our country. Both consumption has created a whole culture around it, and it is not uncommon brand discuss what is the best.

The day 3 of August is dedicated to this brew, who has been with us for millennia. Dorada, foamy and cold, beer alone is a magnificent claim, but if mixed with a promotion or special offer, the pull effect on consumers can be really attractive.

It is therefore a good idea to take this day of tribute to create some activity around beer. There are many strategies marketing for restaurants they can work: tasting domestic products, have imported goods, collaborations with producers of beer, etc.

If you offer a jovial and striking environment for youth you can also use the pull of social networks performing some participatory campaign on Facebook, Twitter o Instagram. It offers visitors some reward when sharing networks or photos of their beers selfies enjoying drink at your local. With the hashtags You can perform appropriate advertising campaign online successful will attract more people to your establishment and increase the volume of business expected.

Holiday at the sea or in the mountains

Spain's beaches are crowded during this month. Rias Baixas, Costa del Sol, Baleares ... The most popular places is bursting sea. Occupancy in hotels, Catering and similar flats is maximum.

This can be exploited establishing trajín promotions with other local businesses. Fix consumption in our environment It ends up being beneficial for the catering business. Promotions at street level and sharing fliers for the most frequented areas also have a measurable impact.

And of course we can not forget that many of our potential customers at this time of year are not fluent in Castilian, It should make life easier through a menu adapted to break language barriers, whether this is achieved with translations or pictures, as well as staff camaraderie able to serve in several languages.

Another not inconsiderable percentage of travelers, However, He prefers to escape the crowds and opt for a mode quieter tourism. Mountain and nature offer such breaks. The mountain lodges and cottages, as well as small catering establishments that dot our geography, They are less crowded and, if they do not have own dining facilities, son more likely to do business with the restorers of the area. This is especially true of the cottages that rent their rooms independently. behold a reef on which restaurant owners can capitalize if trading strategies marketing for more convenient for local restaurants.

August is an exceptional month for the world of restoration: tourists dominate business development. Nevertheless, Needless never have alternative revenue streams. Here are three, but these are just a small sample of all the options you can evaluate our calendar of actions marketing.

Calendar actions marketing for restaurants

August 2019: marketing activities calendar for restaurants Download the #ClubDiegoCoquillat

1 of August

  • National Day Raspberry Cream Cake (OF. UU.)
  • National Day Bride (OF. UU.)
  • World Day of Joy
  • Somontano Wine Festival 2019 in Barbastro (Huesca, Aragon)
  • L Festival of the Sardine in Candás (Carreño, Asturias)
  • Albariño in Cambados parties (Pontevedra, Galicia)

2 of August

  • National Ice Cream Sandwich Day (OF. UU.)
  • Indian Day (Bolivia)
  • Somontano Wine Festival 2019 in Barbastro (Huesca, Aragon)
  • 40Th Festival of capsicum Arnoia (Ourense, Galicia)
  • Fiesta de la Urta 2019 in Rota (Cádiz, Andalusia)
  • 48Th National Festival of Exaltation Crayfish in Herrera de Pisuerga (Palencia, Castilla y León)
  • Albariño in Cambados parties (Pontevedra, Galicia)

3 of August

  • National Watermelon Day (OF. UU.)
  • International Beer Day
  • Flag Day (Venezuela)
  • Somontano Wine Festival 2019 in Barbastro (Huesca, Aragon)
  • 40Th Festival of capsicum Arnoia (Ourense, Galicia)
  • Fiesta de la Urta 2019 in Rota (Cádiz, Andalusia)
  • 48Th National Festival of Exaltation Crayfish in Herrera de Pisuerga (Palencia, Castilla y León)
  • Festival capsicum Herbon Padron (A Coruña, Galicia)
  • Fair Bonito Burela (Lugo, Galicia)
  • XIX Festival Gazpacho in Alfarnatejo (Málaga, Andalusia)
  • Albariño in Cambados parties (Pontevedra, Galicia)

4 of August

  • National Mustard Day (OF. UU.)
  • National Day Hidromiel (OF. UU.)
  • National Dog Day Lazarillo (OF. UU.)
  • Architect Day (Chile)
  • Journalist Day (Colombia)
  • Somontano Wine Festival 2019 in Barbastro (Huesca, Aragon)
  • 40Th Festival of capsicum Arnoia (Ourense, Galicia)
  • Fiesta de la Urta 2019 in Rota (Cádiz, Andalusia)
  • 48Th National Festival of Exaltation Crayfish in Herrera de Pisuerga (Palencia, Castilla y León)
  • Closing of the Festival of Albariño in Cambados (Pontevedra, Galicia)

5 of August

  • National Day of Ostra (OF. UU.)
  • National day to work like a dog (OF. UU.)
  • National Day Sisters (OF. UU.)
  • National Friendship Day

6 of August

  • National Day Sarsaparilla ice cream float (OF. UU.)
  • National Day (Bolivia)

7 of August

  • National Lighthouse Day (OF. UU.)
  • Boyaca's battle (Colombia)
  • Gastronomical closure, Kitchen in Women in Alicante (Valencian Community)

8 of August

  • National Day Cream Freeze (OF. UU.)
  • National Zucchini Day (OF. UU.)
  • National Day of Happiness has just come (OF. UU.)
  • International Day Female Orgasm

9 of August

  • National Rice Pudding Day (OF. UU.)
  • National Day booklovers (OF. UU.)
  • International Day of the World's Indigenous Peoples
  • International Day of Solidarity with the struggle of women in South Africa and Namibia
  • Opening of the 48th Harvest Festival in Jumilla (Murcia)

10 of August

  • National Day Marshmallows (OF. UU.)
  • Lion World Day
  • XXVII Party Plum [longs] Carril (Arousa, Pontevedra)

11 of August

  • National Day Raspberry Tarts (OF. UU.)
  • National Day Son and Daughter (OF. UU.)
  • National Day Markets Garage (OF. UU.)
  • National Day to play in the Arena (OF. UU.)
  • XXVII Party Plum [longs] Carril (Arousa, Pontevedra)
  • Octopus Festival in Carballino (Ourense, Galicia)

12 of August

  • National Day to Play Medium Son (OF. UU.)
  • National Day Vinyl Records (OF. UU.)
  • International Youth Day
  • International Elephant Day
  • Feast of Sacrifice (Eidul Adha) (Ceuta)
  • Feast of Sacrifice (Aid El Kebir) (Melilla)

13 of August

  • National Filet Mignon Day (OF. UU.)
  • International Left-Handers Day

15 of August

  • National Day Lemon Meringue Pie (OF. UU.)
  • National Relaxation Day (OF. UU.)
  • Birth of Chef Julia Child and Star Television
  • Assumption of the Virgin
  • Urkupiña (Bolivia)
  • 44ª Wine Festival Cómpeta (Málaga, Andalusia)

16 of August

  • Ron National Day (OF. UU.)
  • National Day to tell a joke (OF. UU.)
  • Marmite Day in Laredo (Cantabria)

17 of August

  • National Day Cream Vanilla (OF. UU.)
  • Anniversary of General Jose de San Martin (Argentina)
  • XLI Burnt Hart Popular (Lugo, Galicia)
  • XVII Fair Noon in Almería (Andalusia)

18 of August

  • National Day Ice Cream Cake (OF. UU.)
  • National Poetry Day Mala (OF. UU.)
  • International Day of Homeless Animals
  • Closing the 48th Harvest Festival in Jumilla (Murcia)
  • XVII Fair Noon in Almería (Andalusia)

19 of August

  • National Potato Day (OF. UU.)
  • Suave National Ice Cream Day (OF. UU.)
  • National Day of Photography (OF. UU.)
  • World Humanitarian Day
  • World Photography Day
  • XVII Fair Noon in Almería (Andalusia)

20 of August

  • National Day Chocolate Pecan Pie (OF. UU.)
  • XVII Fair Noon in Almería (Andalusia)

21 of August

  • National Day Spumone (OF. UU.)
  • National Senior Citizens Day (OF. UU.)
  • International Day of Remembrance and Tribute to the Victims of Terrorism
  • XVII Fair Noon in Almería (Andalusia)

22 of August

  • National Day Pecan Cake (OF. UU.)
  • National Day to Eat a Peach (OF. UU.)
  • National Day to Be an Angel (OF. UU.)
  • Folklore Day (Argentina)
  • XVII Fair Noon in Almería (Andalusia)

23 of August

  • National Day Bizcochuelo (OF. UU.)
  • International Day for the Remembrance of the Slave Trade and its Abolition
  • European Day of Remembrance for Victims of Stalinism and Nazism
  • XVII Fair Noon in Almería (Andalusia)

24 of August

  • National Day of peach cobbler (OF. UU.)
  • National Waffle Day (OF. UU.)
  • XLV Pie Festival on Flag (Silleda, Pontevedra)
  • Night Halloween 2019 [Halloween or Water Festival] in Arousa (Pontevedra, Galicia)
  • XVII Fair Noon in Almería (Andalusia)
  • MAMA, Gastronomic Festival in Ezcaray (The Rioja)

25 of August

  • National Day Banana Split (OF. UU.)
  • Whiskey Sour National Day (OF. UU.)
  • National Day Kiss and Roce (OF. UU.)
  • XXX Fair and Tomatina Tomato in Mansilla de las Mulas (Lion, Castilla y León)
  • Cabrales Cheese Contest 2019 in Cabrales (Asturias)
  • MAMA, Gastronomic Festival in Ezcaray (The Rioja)

26 of August

  • National Dog Day (OF. UU.)
  • National Day Cherry Palette (OF. UU.)
  • 28ª Natural Cider Festival and Mercadín Cider and apple in Gijon (Asturias)

27 of August

  • National Day Banana Lovers (OF. UU.)
  • National Day Why yes (OF. UU.)
  • Radio Day (Argentina)
  • 28ª Natural Cider Festival and Mercadín Cider and apple in Gijon (Asturias)

28 of August

  • National Day Cherry puff pastry pies (OF. UU.)
  • National Day Pajarita (OF. UU.)
  • Grandfather's day (Mexico)
  • 28ª Natural Cider Festival and Mercadín Cider and apple in Gijon (Asturias)

29 of August

  • National Day Chop Suey (OF. UU.)
  • National Day to eat more vegetables and less salt (OF. UU.)
  • International Day Against Nuclear Tests
  • Lawyer Day (Argentina)
  • 28ª Natural Cider Festival and Mercadín Cider and apple in Gijon (Asturias)

30 of August

  • Toasted Marshmallow National Day (OF. UU.)
  • National Day of Frankenstein (OF. UU.)
  • International Day of the Disappeared
  • Santa Rosa de Lima (Peru)
  • 28ª Natural Cider Festival and Mercadín Cider and apple in Gijon (Asturias)

31 of August

  • National day of Dried Fruit Cocktail (OF. UU.)
  • International Day of Solidarity
  • 28ª Natural Cider Festival and Mercadín Cider and apple in Gijon (Asturias)
  • Harvest Festival 2019 in Manilva (Málaga, Andalusia)
  • Harvest Festival 2019 in Jerez de la Frontera (Cádiz, Andalusia)

#ClubDiegoCoquillat download the schedule in PDF with the best marketing ideas for restaurants:

August 2019: marketing activities calendar for restaurants


About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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