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Alphabet invests 10 million in Kitchen United for the creation of shared kitchen

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Kitchen United is a start-up Technology based in Pasadena (California, OF. UU.) whose objective is restaurants help to reach new markets without the need to expand its network of establishments. Something that will certainly make many young entrepreneurs who dream of opening his own restaurant can do, and that owners who have already experienced moderate success can make expansion plans with negligible risk.

To that end they use what they have agreed to call "centers cooking", strategically placed warehouses that can accommodate up kitchen spaces 20 various restoration business.

Prepared them food not consumed at these sites. These spaces serve to shared kitchen chains can operate from new locations without the need to tackle the steep initial investments involving the acquisition or rental property. A recurring impairment that slows the growth of many restaurant chains in an initial stage of expansion.

The idea has sparked interest GV, branch dedicated to investment Alphabet (parent company which belongs Google), which has invested 10 million dollars to promote the implementation and development of the system. And also to evolve its other products.

One of these products is data analysis that feeds the decision-making about which sites are interesting to erect kitchen centers. further, as progress with the project, could eventually provide information public consumption reached so that different restaurants to deciding whether or not they have a presence in the kitchen center.

If the concept has shed, Kitchen United could indicate an Italian restaurant if your appearance in the area would be accompanied by an audience ready to consume paste, pizza and other delights of the boot-shaped peninsula. Or maybe you saw obliged to report that what would actually work there is a Chinese food.

The idea is not new. In recent months there have been many similar initiatives. One of the most talked about is the Deliveroo, which comes in the form of campaign Editions de EE. UU., and how Deliveroo Food Market in Southeast Asia (currently only in Hong Kong, but soon also in Singapore City). It is about, in the same way, shared kitchen space, however the goal is somewhat different because Deliveroo offers eating at the establishment, and participating restaurants use the space not only to project your business, but to gather information about new menu ideas and consumer habits of citizens.

In New York, where land prices are absolutely crazy and are causing the closure of many businesses restoration by reduced profit margins on products, There has also been a similar idea. We talk about Pilotworks, which likewise, It has already received funds from investors. Specific, Pilotworks obtained 13 million through financing Serie.

La apuesta fue encabezada por Techstars Ventures y Acre Venture Partners, y dará a la antigua Foodworks fuelle en estos nuevos tiempos de competición despiadada.

De momento, Kitchen United es una pequeña propuesta en la maraña de start-ups que se debaten por ocupar este nicho. La nave de Pasadena aloja 15 restaurantes entre los que se encuentran marcas conocidas para los californianos, como puedan ser Canter’s Deli, Mama Musubi, Barney’s Gourmet Burgers y Pizza Plant. Atendiendo a las especificaciones del lugar, aún disponen de espacio suficiente para ampliar su elenco de colaboradores en la ciudad de la costa oeste, no obstante, los ojos ya están puestos mucho más allá de la ciudad de las rosas.

Con la inversión millonaria que acaban de recibir, sus planes de expansión podrán materializarse y las dimensiones de la empresa cambiarían de forma radical. Si los planes se ejecutan conforme a lo estipulado, a finales del presente año United Kitchen dispondría de espacios de cocina compartidos para restaurantes en Los Angeles, Atlanta, Columbus, Phoenix, Seattle, Denver y Nueva York.

Gracias a ellos los restauradores de estas ciudades podrán minimizar sus gastos en concepto de alquileres, hecho que sin duda será muy apreciado pues esta selección de ciudades representa alguna de las más caras de todo Estados Unidos.

Además de invertir en inmuebles, parte del dinero estará destinado a mejorar la logística de la empresa, así como a innovar en el campo de la ingeniería y potenciar sus esfuerzos de marketing.

Con la confianza de Alphabet, Harry Tsao y John Miller detrás, solo queda por ver si efectivamente logran alcanzar su meta de abrir siete nuevos espacio de cocina compartida antes de que acabe 2019.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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