With the increasing adoption of digital solutions in the catering sector, consumer satisfaction is not the only thing that has increased. Unfortunately new technological tools also put the safety and correct future of the business in question opening ways that criminals can use to commit fraud and that were previously nonexistent.
Are notorious cases infringement of privacy large customer franchises organized restoration. We've discussed earlier on several occasions. But it would be serious mistake to consider that independent local small are exempt falling victims of criminal activities hackers.
This idea tends to catch on among owners of small establishments catering to consider that much effort is required to open a breach in a local, But this conception of a fundamental error.
Once the hackers They have detected a weak link in the security chain, all you have to do is schedule crawlers to sweep the network for businesses that have damaged this link, automate the attack by a script and run the hacking in each of the goals without significant additional effort required.
Hence the importance of ensuring that every digital tool used is completely safe: TPV, services reviews, interactive kiosks, booking platforms, loyalty programs online... They are especially susceptible.
The data are worrisome and catering business They have to act accordingly. The company fraud prevention in electronic commerce Fortera noted in a recent report thats hacks to restaurants have increased 60% During last year.
Increasing the number of digital transactions It has much to do, but you can not ignore the fact that, in the arms race waged by cybercriminals and specialists in anti-fraud measures, the first taking the lead.
In this sense, some of the problems that face owners are:
- Tests and wallet card. A test done by credit card thieves to check if the cards can be used to make payments greater amount without raising suspicion. Usually they result in disputed charges and additional charges.
- picaresque daily to make use of coupons, discounts and rewards unfair. I could be the accumulation of incorrectly written coupons, transfer of allowances between people and similar activities.
- Security breaches and leaks private data. The most direct consequence is the loss of customer confidence, but the hackers They may decide to sell this information to the highest bidder, including direct competitors with few scruples.
Preventive measures that can be put in place to avoid these hacks to restaurants and maintain security in the local are many. One of the latest is offered Forter.
It's about a warning system based on the monitoring of pixels in the user's browser. This methodology allows customers to distinguish normal from those programmers who are looking for a vulnerability in the system. and it stops the attack before it has even been time it started.
This is the solution that Forter reduced 90% disputed charges suspects in the chain of casual restaurants TGI Fridays, American franchise 992 establishments. Not as extreme, but equally significant, was the perceived improvement in delivery.com, where the disputed charges were reduced 69%.
With digital transactions become more relevant at every moment, from Forter they are clear in what not to do: ignore the problem.