Using a rivalry as a weapon to support a more sympathetic marketing campaign is what has gotten Burger King in one of his neoyorkinos restaurants.
To be more exact, It has been an establishment of the borough of Queens, that as if it were a person, He has dawned full covered with white sheets and it has drawn eyebrows over the typical holes that serve as eyes. And not only that, all the disguise is clearly read the word McDonalds, as well as their symbol, the famous yellow M, as if they were ghost eyebrows.
On the occasion of Halloween, This Burger King has loved the funny note to its customers, to those who trying to scare establishment posing as a rival chain burgers.
In certain parts of the ghost, customers could distinguish the slogan: "We continue to make our burgers on the grill".
A viral trolling is already in RRSS
The images came to us last Tuesday through Twitter account of Burger King, and in them I could see how this joke going even further. And it is that the packaging they have offered their customers this week, He has been to white boxes with the name and logo McDonalds hand-drawn, to find course in the original burger Burger King with the same slogan above.
- Samuel Chalom (@SamuelChalom) 26 October 2016
A graceful and daring action being viralizando in social networks. The truth is, as we said a few days ago in this newspaper, fast food chains US innovation lead to new limits, to try different creative solutions and They are able to capture the attention of both the consumer and the media worldwide.
Anyway, and knowing how they spend the two American giants Burger, from this newspaper We do not rule out a creative counterattack by McDonalds, that allows you to keep up with your competitor, or perhaps a “revenge” in a few months, We will be very attentive to tell the tale.