The enormous impact that restaurants have social networks based on the image is caused increasingly it more relevant care photographic image of the dish itself, and all the elements surrounding this so that the final customer picture perfect.
But this trend has found a new form of development that we have called the DiegoCoquillat.com “Logorización of Gastronomy”, and that more and more restaurants are beginning to incorporate elements of their corporate image, mainly logo, printed on different types of food or drink serving diners, photo to share in these digital environments Instagram, is attractive and delicious but also corporate.
This logo we see in dishes, tablecloths, napkins or cups of coffee, It is taking a new role, being a major element in the “digital tips” that guests are the restaurants through their photographs and it allows you to move elements face the digital world.
We have already become accustomed to seeing burgers TGBurguer with his initials stamped on bread, We spent many years eating Oreos or marked Chiquilín, but from now it will become increasingly common inclusion restaurant logo printed cocktails, café, ice, burgers or even tuna steaks. Definitely a garnish that Marida perfectly with the new digital era that restaurants face.
The value of the image for marketing Restaurant
An example of all, is the new E.A.K. Windows from New York, the second restaurant in the US territory of this popular Japanese chain, what in nori seaweed that accompanies the dish ramen, It is printed the name of the restaurant. Just like We could read this week in bloomberg.com, Jimmy Matsushima, Director manager E.A.K. He has stated that "the letters we put on the nori are made of calcium, so we can ensure that eat our brand is good for your bones ".
Despite not being able to quantify the benefits that this new measure has resulted in the Box, If we can see how Instagram have achieved 3.000 followers in a few months, with most of photos and comments revolve around the logo ramen dish.
On the other hand, the bar Dante, also based in Greenwich Village in New York, It has opted to mark the ice cubes in your drinks. Owner, Naren Young it is clear: "We live in a media world in which the image is very important and thanks to Instagram, competition among restaurateurs business is stronger than ever. Every business has to find a way to captivate your audience and make them talk about it, who they want to come to try. After all, is free and effective advertising, "he said.
And the truth is that Young is absolutely right, if something safe, is that hardly a name or logo printed have served you in your food or drink forget. So they think other establishments have also been launched this new trend to print your brand. Here we are some examples:
Examples of printed logos on restaurant food
- Ramen accompanied by logo
He Momosan Ramen & Sake is the ramen restaurant Chef Masaharu Morimoto, that does not lose the opportunity to include the logo of your business in all climbing photos in their social profiles. In addition to dishes and utensils, It has become famous the nori on stamping his mark, to highlight clearly in your photos Instagram.
- Personalized paste
On a trip to Italy in 2015, Fabio and Maria couple Trabocchi They discovered a version of the corzetti paste printed on a piece the size of a coin. After performing a hard inquiry, they found Fillippo Romagnoli in Chianti: "Even in Italy, find an expert to print on pasta, it's complicated". this created a custom stamp the Trabocchi printed on all your pasta and you can see on the facebook page of your restaurant, sfoglina
- Printed in tuna steaks
At Dream Hotel from New York, the re-opened Megu Katsu offers tuna slices that have been marked with a hot iron shaped the name and logo Restaurant.
Owner, Jon Bakhshi It is convinced that it is a way to make the dining experience, even more memorable. "We tested many of our dishes, but we finally enjoyed as remaining in the tuna steaks or veal. So the flavors do not mix, we have two different iron, Y lightly charred texture left by the letters, It offers a very interesting point to these dishes"Said Bakhshi.
- funny ice
For the expert in cocktails Kevin Diedrich, founder Pacific Cocktail Haven in San Francisco, ice has been a marked incentive that adds fun to the dining experience your bar. "Both when customers see us make ice, as when the cup comes to power, photo for Instagram is beyond question ".
- signed beverage
The chef's and brothers Bryan and Michael Voltaggio, owners Voltaggio Brothers Steak House Washington began to mark, No steaks or bread, if not the top of one of their cocktails star, created based Old Tom gin and raspberry syrup. In these drinks we can perfectly read the first two words of the name of his restaurant in reddish, the following two are in the pose-glasses.
The beverage director responsible for this idea called Voltaggio Dane Nakamura and the reasons go back a few years ago: "I grew up in the middle of the scene punk and underground DC, surrounded by a lot of hip-hop, where graffiti has always been present. Many of these kids now cook or serve meals, but we develop a natural progression from this art, no doubt, "said Nakamura.
Branding and restaurants: a couple who have always gone hand in hand
El marketing, and the Publish for personal branding is something that has always been linked to hospitality businesses such as bars and restaurants, but it seems that the days of advertising on coasters, napkins and lighters is over.
The “Logorización of Gastronomy” It is a new challenge It allows restaurants to merge the retail world with the digital world, which for some generations it is part of their DNA through an essential element to increase their level of satisfaction in restaurants, like shareable experiences. Perhaps today we are talking about corporate image stamping Restaurant, but certainly sooner rather than later in this ultra-personalization process in which we find we can see your own name or your serfie on your favorite burger restaurant …Does this sound, true?
