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Beer flavored pizza: the joke that eventually became reality

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Pepperoni flavored beer. This strange mix of new product concepts was the Pizza Hut not for one thing: the announcement was a joke. But what started as a joke in the April Fool's Day ended up becoming reality ... at least for a day.

Put yourself in situation. It all started 1 April 2015, when Pizza Hut launched its more than one million followers of his Twitter profile a video accompanied by the phrase "They said they could not do". At video were two men, Mike O’Malley y Zach Schultz, identified as brewers, talking about ingredients that no one would use to create a beer but, effectively, they have done. Background, how not, a factory juice of barley and a few cañeros.

O'Malley and Schultz tell how the adventure was launched after a moment of disbelief and skepticism when Pizza Hut proposed them to develop a new beer-flavored Pepperoni, "A beer that will change the rules of the game", secure. Then, a few brave testing the new drink classify it as "amazing", "Perfection" or "very refreshing". Y, by last, a promotional voice invited to savor the best of both worlds and beer -Pizza- united in the new Pepperoni Pizza Hut Pilsner.

Instantly, an avalanche of comments flooded the network. The news went around the world and, even, It was picked up by the media. and Twitter, more than two thousand retweets and favorites, and countless answers to tweet. Thousands of people echoed the launch of course beer flavored pizza without even mentioning the possibility that it was a joke of fast food brand made.

Only a few began to distrust realizing date. On April of each year is the traditional April Fools, the equivalent of American innocents day, so any left and drop the video was merely a false announcement on the occasion of the popular day. Nevertheless, Alert a minority had no effect on the majority and the announcement was taken as completely true until the company had to leave to deny the release of the product and confirm that it had all been a joke.

The second surprise comes a few months later, he 9 of July, Pizza Hut when republished in their social networks other video in which the issue of Pilsner Pepperoni resumes, preceded by a message saying "It was a joke April Fools but eventually became reality ... Just for one day". Schultz appears again, the same brewmaster the first video but this time with another companion, Carey Hodson, and it all started as a joke ended up becoming a real experiment.

Les siguen más personas comienzo pizza y bebiendo la nueva cerveza, afirmando que sí, sabe a pepperoni y que por supuesto, es la mejor mezcla de sabores para “compartir con amigos y pasar un buen rato”

Este segundo vídeo no ha tenido la misma repercusión que el primero pero, sin duda, fue igual de ocurrente. Una gran campaña de Pizza Hut, divertida e innovadora, que consiguió sorprender al mundo con su nueva y ficticia creación y también lo hizo al convertirla en realidad durante 24 horas. Quién sabe, quizás en un futuro podremos degustar esta edición en nuestros bares.

Hay que aclarar que no todas las bromas del April Fools terminan convirtiéndose en realidad, ni mucho menos, sino que normalmente quedan para la posteridad como anécdota que contar en las escuelas de marketing. Este tipo de estrategias es muy utilizado por marcas que quieren obtener cierta repercusión mediática, ya sea para recuperar el protagonismo perdido o simplemente por no caer en el olvido de la sociedad. Al fin y al cabo, la repercusión se transcribe en ventas y las ventas, en beneficios para la empresa.

Junto a esta jugarreta de Pizza Hut encontramos el menú canino del exclusivo restaurante Barneys de Nueva York o el cuchillo-teléfono móvil de Samsung Galaxy BLADE Edge, con el que sacar fotografías o leer el correo mientras cortas tomates.

Hoy en día, el marketing rige cada paso que da una empresa y siempre es un buen momento para vender pero, a pesar de que todas busquen en última instancia –y algunas en primera- sacar provecho económico de la broma, es de agradecer los momentos divertidos que nos brindan con ocurrencias originales y disparatadas. Así todos contentos.

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Sobre el autor

Graduada en Periodismo. Escritora habitual, siempre en busca de nuevas historias y anécdotas que contar. Enamorada de las nuevas tecnologías, las redes sociales y todo lo que sea innovador. Es feliz teniendo a mano un ordenador, un poco de rock y un buen partido de balonmano.

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