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Coca-Cola launches a contactless drink dispenser for restaurants that the customer controls from their mobile


Mask, hand washing and meters away, are the three emes that should govern our behavior in full sprout expansion if we want Spanish hospitals not to revive the situation overcome in March and April by the end of September.

To try to make the life of the citizens a little easier, not all responsibility is dropped on these, companies are doing everything in their power to deal with the crisis of coronavirus be a little more bearable.

So that, it is not surprising that in the restaurant environment, one of the sectors that is suffering the most from the restrictions and therefore is more determined to end this crisis as soon as possible, have arisen technological innovations that notably help customers to comply with these precepts.

The contactless payment methods, voice-controlled or self-ordering kiosks holographic menus, and many other small additions that have made a show of presence in the salons of Spain could shortly receive a new device adapted to the pandemic.

We talk about the beverage dispenser for buffets and restaurants with free refilling. This furniture is common in organized catering, especially in those chains specialized in fast food where, along with the burgers, Pizzas or hot dogs from the menu includes an offer that few consumers can refuse, the possibility of refilling our drinking glasses as many times as we want.

Drink dispensers thus offer cola soft drinks, sodas and other similar drinks without limit. Being placed next to each other, on battery, no wonder diners mill around the machines as they impatiently wait for their turn to come. So that, it is evidenced that, especially at times when the influx to the premises is higher (central hours of the day and before closing), With the usual drink dispensers, neither social distancing nor hygiene can be guaranteed.

The most common thing in this type of equipment is that the dispensing takes place by pressing some type of button, and that the liquid is poured into the glass while it is held down. This implies that some of the surfaces of the device are handled by huge numbers of people, right in an environment where putting your hands to your face is more than predictable.

While it is true that not all self-service drink dispensers work the same way (there are those that are activated by sensors), the vast majority use this system, suboptimal in the circumstances in which we find ourselves today.

To combat crowds inside restaurants, Coca Cola has just presented a solution that promises to radically revolutionize this specialized furniture. The objective of the soft drink giant is multiple and responds not only to health needs, but also to a market strategy with which it intends to strengthen its presence in the sector and reinvigorate your position as leader of the same.

The novelty is a improved version of Freestyle dispensers, a dispensing module containing different company products. Thanks to the modification presented to the public in July, consumers who approach one of these positions will be able to enter the commands from a mobile terminal, being unnecessary that they come into contact with the touch screen of the device.

Simplicity is absolute. The difficulties that restaurants and bars are going through have been kept in mind at all times, and therefore instead of forcing to use a app mobile that later allows them to retain users, have chosen to place a QR code that leads directly to a web menu from which the user can control the Freestyle drink dispenser without further complication. Nor is it necessary to register as a user!

In this way, large fast food chains will be able to re-implement their self-service drink dispensers. Some recognized brands such as McDonald’s O Burguer King I had already removed or blocked them as a precaution.

The Freestyle was the first model to adapt thanks to the electronic base that underlies the system. On older models, the problem is a bit more complex, but the beverage giant is not resigned to the devices being inoperative. Instead, From the company they have already communicated that they are immersed in the search for solutions and that they intend to find a way to adapt these obsolete models to this world of contactless interactions that SARS-CoV-2 has brought with it.

In any case, Chris Hellmann, section vice president Coca-Cola Freestyle, it is not entirely clear what will be the effect on the market of the change executed in the model. Envision two completely disparate scenarios. On the one hand, you would not be surprised if the security that the Freestyle contactless drink dispenser was a great success and claimed the attention of consumers in restaurants where it is enabled., to the point that the network of installed devices (some 15 000 currently) expand thanks to the demand. But on the other hand, From the vice-presidency it is not ruled out that the benefit provided to society is seen as marginal and the volume of business received thanks to this novelty is rather small.

In any case, the situation in the world of catering is critical, Y Coca-Cola is supporting to the professionals of the sector as good can. Trying to update the dispensers so that they are not forgotten in a corner is one of his projects, but the company has also been providing hydroalcoholic gel to maintain hand hygiene within the standards requested from the administration, or even disposable pens for touch screens of point of sale terminals, self-order kiosks and other gadgets with contact surfaces that are used by staff or customers.

Coca-Cola is an ally in these difficult times, and with their Freestyle contactless drink dispenser model they intend to give a hand to all those restaurateurs who have not thrown in the towel and are struggling to emerge afloat in 2020.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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