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How to improve customer recurrence in restaurants with loyalty programs

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The year 2017 when the coffee shop giant, Starbucks, racked his brains to find a solution to his growing problems. One of the ideas conceived was to promote the consumption of specialty products with wider profit margins. Another was to stop focusing on the West and go for a strong expansion in China and neighboring countries.

But it wouldn't be until well gone 2018 when they found the true solution to their problems: a digital rewards program built into your app mobile particular. Thanks to this system they managed to increase their profits dramatically. The rest of the great players of organized restoration took note. The power of customer retention had become clear. McDonald’s, Domino’s Pizza, Dunkin’ Donuts, Chipotle and others came to the golden era of loyalty.

Much has changed in the last three years. We are not only talking about a sector that is always evolving, also we have come face to face with a global pandemic that has changed the rules of the game. But one thing remains true, the importance of recurring business is of utmost importance for the correct economic performance of restaurants.

However, after a 2020 certainly hard for hoteliers, few are in a position to undertake large investments in technology. Have a app Own mobile that reinforces the brand image of the premises is not exactly cheap. Integrate a plug-in loyalty made a la carte is not either.

Hence the proliferation of products SaaS specialized in this niche in recent months. Some of the tools that have reached the market are MyLoyal, iVendRetail O HungerRush. Of course, this list is but a brief example of the multitude of loyalty programs for restaurants available.

The problem with these little tools is twofold. In the first place, it forces the restaurant staff to know multiple specialized programs. To undertake the digital transformation of a restaurant a loyalty program is not enough, you also have to count on software sales, a booking and ordering platforms online, menus and digital wallets, etc.

This slows down the training of new employees. Older people can be frustrating since not all workers in the sector have the advanced computer skills that facilitate the use of these utilities. In the world of hospitality, with its high employee turnover rate, this feature is not usually of interest.

Secondly, when the employer chooses to contract a user license for each SaaS used in the premises, the total amount does not take long to skyrocket. It is cheaper to license a holistic tool.

This is exactly where the partners comprehensive technology. These companies are responsible for combining all the tools that the hotelier needs in a single program, as well as to advise and guide on the best way to use it and how to make the premises profitable.

These partners Technological technologies have also proliferated in recent months. Nevertheless, they have not yet managed to unseat the big names in the market, which have been giving verifiable results for years.

One of these partners entrenched is Waitry, for example. He software Holistic by Waitry appeared more than seven years ago and since then has only expanded and improved. At the moment they provide coverage in Spain, France, Argentina, Mexico, Colombia, Uruguay and Chile.

The success of the application is based on the completeness of the solution. Not only does it have a robust customer loyalty program, It also integrates with the POS to speed up the processing of orders and extract statistics on the premises with which to optimize the service in the same, and even a direct communication system with the kitchen (KDS) to minimize errors in orders and waiting times between diners.

All this is complemented by a web management platform from which the employer can manage every detail of the premises (from provisioning to capacity), tools to ensure that current anti-COVID-19 measures are met (advance reservations, digital waiting lists and detailed information at the fingertips of visitors), as well as integration with external mobility services with which to implement services of delivery O takeaway in the restaurant.

So that, the rewards program is just the icing on the cake. In the case of Waitry This tool is very versatile as it allows the Custom settings. In this way, the hotelier can design the strategies that best suit the normal operation of the restaurant..

If the establishment already has a traditional loyalty program, it will be able to digitize it without problem. And if you don't have him, have the ability to implement one without incurring large costs. Regardless of the case, the professional wins.

Among the loyalty actions supported by Waitry, there are the private discount coupons, personalized sales, redeemable gifts and promotions. Of course, the total range of options is not limited to these four possibilities. the imagination is the limit. And the best of all is that being a partner technological, always it is possible to request the development of a tool, if it doesn't already exist by default.

With a help of this caliber it is easier retain clientele, convert casual consumers into repeat customers, retain regular visitors and even increase the amount per ticket. All this has a positive impact on the performance of the premises.

Partners specialized in restaurant digitization, as Waitry, make this critical step to achieve the New Hospitality be much easier. This is why a large number of restaurants already have the services of these companies. In Waitry's case they have more than 3.000 local affiliates and their growth forecasts are overwhelming.

A functional and error-free loyalty program can be a great help to wade through these uncertain times that the coronavirus has brought with it.. Relying on tools such as Waitry or similar allows you to join the golden age of loyalty in the hospitality industry without major complications.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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