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How to promote a restaurant with a sense of humor in crisis


A few days ago I found the following video that linked the opening of a new Spanish restaurant in the complex called PALE Silk Social Space de Madrid.

The video is based on a theme that is very topical “Invest in Spain is crazy“, giving a fun and different view of the heroics that involves opening a restaurant right now in our country.

Also they appear popular characters like Santiago Segura @SSantiagosegura, José Mota @JoseMotatv, Fernando Tejero @fertejerom, Juan Ramón Lucas @JuanraLucas, Fernando Romay…

Here's the video:

PALE is a Spanish restaurant that is born with the aim of rescuing traditional recipes, but without compromising design, also has been decorated being environmentally friendly, using natural materials and illuminated organically.

If you want to know more about this restaurant you can log into your site:


No one can deny that we are experiencing a difficult time in the country in general and in the restaurant industry in particular, there are many who have closed and others are reinventing themselves to find their place in this new market, but we must not forget that every crisis brings new opportunities for those who can take advantage.

What do you have? Is it better to take it with a sense of humor? Would you open a restaurant at this time?

About the Author

CEO of DiegoCoquillat.com and director of the EscuelaDiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.


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