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A restaurant with content marketing can gain relevance and visibility on the Internet


La gastronomía y los restaurantes son de los sectores más influenciados por la evolución del marketing gracias a las nuevas tecnologías. Los dueños de los restaurantes tienen que adaptarse a las nuevas tendencias de sus clientes digitales si no quieren quedarse en el camino. Y una de las mejores formas de conseguirlo es desarrollando a good content marketing strategy.

In this new era, relationships between customers and restaurants have changed, the latter having to adapt to new ways for users to hear and decide si ir a un establecimiento o a otro.

Given the vast number of users entering Internet search engines, en las distintas redes sociales y en los canales de opinión online para buscar información antes de consumir cualquier producto, service or brand, we can not stop including content marketing in our online strategy in order to attract that traffic to our company.

Content marketing allows us reach through different channels -Web pages, blogs, redes sociales o email marketing- users with quality content, useful and that give them added value.

El contenido atrae y fideliza a los usuarios convirtiéndoles en seguidores y posteriormente en clientes. Reforzamos la marca de nuestro restaurante sacando el máximo rendimiento a la inversión realizada con nuestra estrategia online.

Por todo ello debemos de tener en cuenta estos cuatro conceptos básicos:

1.- Analyzes before designing your content marketing strategy

You need to know who your target audience. analyzing, understanding and form our opinions from the data obtained from different sources (RRSS, reservation book, Web page) We take more accurate decisions nos permitirán sacar el máximo partido a nuestra estrategia de marketing de contenidos to have clearer ideas about what really matters to our customers.

2.- Know your customers

Y cuando hablamos de los clientes, también nos referimos a tus usuarios y seguidores. En el marketing de contenidos es fundamental que nos olvidemos de vender y pensemos en aportar valor a los clientes, their needs and tastes, to attract them to our restaurant without using aggressive techniques of classical advertising.

The customer today consume "their way" across multiple devices that allow you to be more specialized, They will become more demanding and more relevant before, for his voice now has the potential to resonate the same capacity as that of a famous food critic.

You know your customers have possibilities, as it says Isaac Vidal in his blog on tourism marketing, segment more content and offer more personalized information and useful to develop your content marketing.

3.- It offers quality content to help your client

It is to be creative and selfless to enter into conversation with users and arouse their interest gradually. Orients the contents with the aim of creating engagement o compromiso con tu comunidad de seguidores, that is also very likely to be shared in digital environments.

Talk to your audience and earn a reputation for authority, conocimiento o liderazgo que te ayude a influir en recomendaciones y sobre todo, in purchasing decisions or reservation. El contenido atrae y fideliza a los usuarios convirtiéndolos en leads o contactos y posteriormente en clientes de tu restaurante.

All this sounds great, but when put into practice in your restaurant and get attract online traffic that can turn into followers and customers, the truth is It takes work, inspiration and perseverance.

4.- The final experience, es la clave de todo

In the interconnected world of today, we must be clear about some things. First, the ultimate goal of our restaurant should be that the customer gets the best dining experience. Y The objective of content marketing will get through Internet that more customers can enjoy the experience.

In addition your satisfaction will come back another time, generará nuevos clientes gracias al boca a boca y toda la maquinaria que este será capaz de poner en marcha en el mundo digital. Publications in social networks, fotos compartidas, comments or retweets, among others.

En segundo lugar debemos comprender que ese nivel de plena satisfacción se encuentra en el punto más alto que hasta ahora había estado. While the customer has gained in power, freedom and relevance thanks to new technologies, owners of restaurants compete to learn to function in this world para crear un fiel reflejo de su marca en los entornos digitales.

Through the content marketing will generate brand image, you will distinguish, te diferenciarás de la competencia y podrás optar a un mayor número de usuarios susceptibles de convertirse en seguidores y finalmente en clientes.

And you, have you thought in develop a content marketing strategy in your restaurant? Tell us your experience.

About the Author

Jose Berenguer

Degree in journalism and editor. I am writing from before the age of reason. I love to research about food, restaurants and new technologies. I forget to put down your feet and I feel better watching a movie or reading a book. I also like to talk about movies.


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