Actors, athletes, media, politicians and other "VIP" have something in common in the digital world: los “FAKES”. Those "fake" accounts that people with unethical purposes, and with plenty of free time, They decided to create for, in the best case, impersonating the person, take advantage of their great media and increase their number of followers.
If you follow familiar characters, you've seen on more than one occasion we have had to make a statement "Verifying" that his official account @estaesmicuenta or www.facebook.com/estaesmicuenta is to avoid confusion between their community.
As well, early 2014 Facebook launched its platform new functionality for pages that solved this problem: Verified pages. Esta característica no es más que una insignia de color azul junto al nombre de la página que certifica que Facebook ha comprobado la autoría de la misma con la persona/medio a la que representa, ensuring that it is his "official website" and not a fake.
Restaurants usually do not have the problem that someone impersonates your identity, but hey; Mola that have an "official" page verified by Facebook!, true?, addition molar, he have a verified page on Facebook gives us some advantages over our competition, as they are:
- Mayor credibility for your community.
- Mayor visibility in the search box on Facebook
- Recognition your brand
- If your business has several establishments, You can change the locations of Facebook (We discuss in another article in this powerful tool for multi-location businesses and franchises) and all your premises will be verified, thus ordering structure your brand on Facebook.
- You can easily claim all pages "ghost" of your business on Facebook (those that are created as a result of Facebook users have shown interest in your restaurant, They have made check in, etc)
Here we explain the various types of existing verification and how to apply within 5 minutes. Take paper and pencil!
Types of pages verified
Currently Facebook gives 2 verification types: insignia blue and gray logo.
blue badge: Is exclusive para Celebrities: athletes, actors, public figures, media, multinationals and international brands. The main problem is that CAN NOT APPLY since Facebook assigns its sole discretion whom they consider influential or that their identity can be more easily impersonated. For example, Coca Cola.
Insignia gray: It is where we can apply to our restaurant. With her, Facebook confirms that a official or authentic page business or brand after the verification process to be discussed later.
Requirements to apply gray logo
The first thing to know is in which Category gave high our page on your day. Not all categories may request verification. If your restaurant is in "Local Business" or "Companies and organizations" there should be no problem. If not so, You can change the category tab information your page.
What should I do to verify my page
To access verification, You must enter settings / general / verification page on your Facebook page. There offer us 2 different types of verification:
1.- By telephone
Is the fastest method. We include the phone of our company and Facebook will call us to give us a code that you must enter on the form. The call is usually done instantly. Even it is the fastest and easiest method, by entering the code may not be accepted. This is because Facebook will try to link our phone number to our business externally (Yellow Pages, web, directory) and sometimes do not get it. In this case, We pass verification by documents.
2.- by documents
This method requires more time since Facebook should contrast that the document sent corresponds to your restaurant, but it is usually more effective. They accept many types of documents. Even the contract with the company that supplies us coffee might be.
In 2 O 3 days Facebook will notify you that the process is completed and your page will look like the long-awaited verification badge.
Remember that on Facebook we must show our best face why This is where start many relationships with your customers, even before you visit your restaurant. Shows why your "finery" and the verified badge is the perfect complement 😉
Are you a fan of any restaurant and have? Would you like to have it in yours?