One of the great challenges restaurants face in their daily management It is time optimization in relation to the number of diners. They are businesses that trigger influx in very specific hours and the day remain closed or minimal activity.
It's funny because If we stop to analyze the productive hours of a restaurant podemos comprobar que estos much of the day are closed or without diners.
If we do a quick calculation of this percentage and relate to the hours of activity of a normal day, which could be from 8:00h in the morning until 00:00h night, 16 hours total, and as an example we take a casual style restaurant food in two shifts, the food (14:00h at 16:00h) and dinner (21:00 to 23:00h), we would be open around nine hours a day, which is little more than 50% of total active hours, but only a 25% of that time it is devoted to business profitability.
On the other hand, observamos que las nuevas tendencias en el mercado laboral nos llevan cada vez más a personalizar los horarios, así como a trabajar o mantener reuniones en espacios poco convencionales. It is not strange to see people “mounted his office” in cafes, hotels or restaurants.
It seems that all this was what inspired Preston Sands, an entrepreneur whose aim is none other than offer an alternative to the time when restaurants or cafes are empty high-level turning them into coworking spaces, only in daylight hours unprofitable.
The project in question is called Spacius y comenzó a operar en diciembre del año pasado en la ciudad de Nueva York, al parecer con planes a corto plazo para crear nuevos espacios en San Francisco, Los Angeles and London. La idea de fondo del proyecto es offer the possibility of getting a much cheaper rent than traditional coworking spaces, in New York City hover around the middle 550$ monthly.
By 95$ a month have a space in a restaurant or cafe design with a range of additional services que puedes utilizar durante las horas que el restaurante permanece abierto para los usuarios del servicio pero no para el público. Los restaurantes firman un acuerdo de colaboración con esta plataforma y reparten los beneficios que consiguen.
The operation is as follows; once the customer arrives at the restaurant has an iPad which includes your phone number and reports if you receive a visit to que el personal del restaurante pueda darle la bienvenida al invitado y acompañarlo al lugar que ocupa el cliente. From that moment a free site is chosen at the restaurant and It has access to Wi-Fi, café, free refreshments and a snack, may enter and leave the time as it deems.
Una hora antes de finalizar la jornada recibe un mensaje en su móvil avisándole del tiempo que le queda de permanencia en el local y que una vez transcurrido se abrirá al publico, thereafter you can stay in the restaurant as a client sample the menu of the day, that if a special price, or leave and the next day start another workday.
If you want to get a unlimited access for a month the price is 95$, if only for a day it is 29$, guests have an hour with all free and the rest of hours 6$ additional.
In addition restaurants belonging to the platform are required to make work compatible music para ayudar a los clientes a concentrarse y paliar el sonido de las llamadas o conversaciones telefónicas. It also offers the possibility that those who need a meeting room can be rented by the hour private dining restaurant.
even some They offer an extra service lockers so that the customer can keep your personal or professional objects and not have to be taking them and bringing them every day.
It is estimated that in neighborhoods like Manhattan and Brooklyn City New York more than 2.000 restaurants that could perfectly fit this model of business, thinking that many of them open exclusively from 18:00h in the afternoon until 00:00h night and could offer this service during the morning and noon.
The ultimate goal is to work a different and productive environment, where to maintain or hold meetings and have exclusive services for you and your guests.
Pero Spacius no es el único caso en Estados Unidos, Another example is CoworkCafe que abrió en Virginia y tiene un Special zone for coworking que por 150$ per month members have access to this exclusive space with Wi-Fi high speed and a credit meal 50$. They also have day passes by 20$, but they do not include food.
His founder, David James, says his Major customers include writers, software developers or marketing consultants and says that “have a place that is comfortable and relaxed is good for this kind of creative work or for those who do not want to be in a traditional office environment.”
By last, if we leave US, we find a similar model in the French city of Toulouse, a project called FrenchWork and according to its creator Introvigne yourself You can contribute up to € 2,000 extra per month to restaurants associated. In France there are more than two million nomadic workers, self-employed or small businesses that may require this type of space.
It seems certain that depending on the country, customs and different timetables the model may have more or less likely to succeed, pero lo que nadie puede dudar es que technology and this constant process of innovation in the sector again provide new opportunities for restaurants.