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Creator, the first fully robotized hamburguesería throwing a pulse to traditional fast food


Only a lucky few can make a reservation in August for new and innovative hamburguesería Creator located in San Francisco. Los ticks, sold through Eventbrite, They have already been sold out for June and July.

A spectacular media coverage that accompanies the launch of robotized fast food restaurant, It is joined by the great interest aroused among the general public. Customers can see first operation complex robotic device that operates the kitchen Y, Besides, taste a hamburger design for just six dollars.

A Alexandros Vardakostas, co-founder and CEO of Creator, not surprised by this unusual interest: It is your reward for eight years he has devoted to development this idea.

The inclusion of robots in the catering industry is becoming a classic: First came Flippy -also it made burgers-, the robot bartender Penny, he robotizado restaurants Spycam, the pizzerias in Silicon Valley, the Customers robots created by Google and the cafeterias served by these machines in Malaysia.

The man behind the creation

The Innovations emerge as answers to existing problems. Vardakostas certainly faced significant challenges during his youth.

Para Alexandros, The burgers are no quirky fad, It takes a lifetime working with this product. His parents are owners hamburger chain A’s Burgers, a famous franchise establishments presence in California.

Like many other young, his first contact with the world of work was in the business of parents. There he was torn between the stove, cooking around 400 delicious burgers every day. With so much time spent on a repetitive task, it was normal that a sharp mind, critical and rebellious teenager as the cuestionase if there was another way to do the job.

The opportunity to find out the precise question came unexpectedly through a physics book that Vardakostas leafing through during breaks. Applying science and technology had to be a way to automate the process.

His newfound passion for physics took the then student to Santa Barbara campus of the University of California. It was here earned his physical. After tinkering in his garage a germ project, do not delay in putting toward the technological epicenter of the Pacific: Silicon Valley.

Often disparaged, one of the advantages of living in Silicon Valley is the high probability of developing professional relationships with other related technological innovations of the moment. This is how Alexandros Vardakostas and Steve Frehn they first met.

In 2009 they founded together Momentum Machines. And only four years later they began to make significant progress in creating the robot that will revolutionize the hamburgueserías.

With a working prototype, Momentum Machines and its successor, Creator, They have met at least 18 million to fund the development of the machine. The total amount may be much higher, it remains tight-lipped about the funds received. It is known that Google Ventures It is among the stakeholders.

Now Vardakostas opens its first crazyl, and expects to be successful to expand in a market, the food, which it is among the three largest volume of business on the planet.

So is the Creator of San Francisco hamburguesería

City chaired by the iconic bridge has a new site dining. Although its official opening will not take place until September, the curious can now access local if they have been lucky enough to gain a reservation or if you visit on Wednesday or Thursday. Only they have to approach the most chic area of ​​the city, SoMa neighborhood, and locate him number 680 Folsom Street, where it is located the establishment.

There will attend them waiter hand tablet, thanks to which they can view and choose one of the burgers available. Namely:

  • Creator vs. The World. A mild flavor burger with guacamole sauce Thousand Island style.
  • Tumami Burger. A creation of chef and TV star David Phu Tu (Top Chef), which boasts a daring oyster aioli.
  • The Smoky. A purely American product with ham shallot.
  • Dad Burger. A hamburger seasoned with author tahini Sunflower oil to. It is a creation of chef Nicolaus Balla, Bar Tartine's famed restaurant.

Although, definitely, the desired product is yet to come. Vardakostas provides the use of a app will allow customization to the absolute limits hamburger you want.

There are the usual burgers you can buy for five euros, according Vardakostas are “the kind of burger you would get by 12 O 18 Dollars” in a restaurant use. The CEO is confident about the taste of their burgers: It assumes that there are better, but it is blunt in saying that theirs are insurmountable between low-price burgers.

This confidence is not unfounded. The robot responsible for the preparation takes up less space than a normal kitchen. Reducing expenses for rental or purchase of land bind to the savings achieved in the starting wage. And what the money saved is spent? A part increases margins Y, so, Restaurant benefits, but another part reinvests in consumer experience: “We spend more than any other burger joint in our ingredients”, explains proudly Vardakostas.

Organoléptico to show the menu must add fascination welling to see running the food processor.

It is a machine of unparalleled complexity. Gone are other feats of robotics restoration as CAFEX or Flippy. The Creator robot, equipped with 20 microcomputers, 350 sensors and 50 actuators working on comandita, It is reminiscent of an ice cream shop showcase.

Only the ice buckets are replaced by a chilled glass tubes It is containing different foods. These are preserved in a medium that prevents the proliferation of bacteria and other pathogens. Food push a plunger air and wood. The robot ensures that the amounts are identical to those contained in the recipe stored in memory.

Contrary to the suspicions of some users, cleaning and filling tubes made quickly, well the tube assembly is unseats allowing connection of other previously prepared.

Hamburgers thus prepared It takes about five minutes in becoming. Bad because The hamburger steak prepared in situ using two pieces of high quality meat. It's more, instead of mashing the flesh, this is minced gently and agglomerated using vertical fibers that align with the bite diner. The result in a more unctuous and indigestible burger.

Finally, One of the peculiarities of the menu is the garrison. Vardakostas is a bitter enemy of fries. For him, They are genuine sponges oil and one of the most harmful foods that can be eaten in fast food. After hearing the recommendations of the sales team, creator Creator has opted for series offer salads and potatoes available as an option in the event that a customer requires them longingly. A wise move on their part because not all share his appreciation for vegetables.

Robotics restoration benefits as catalyst

Asked about how your emerging company managed to receive financial support ten million dollars through Google Venture, Vardakostas makes a disgruntled grin and replied that the market is worth more.

In fact, in comparative McDonalds is the company chosen with strange recurrence. Y the fast food giant moves a market 140 000 millions of dollars.

Alexandros indicates that he intends to leave San Francisco shortly. It is waiting for the pilot project will be a success to begin its expansion. An expansion that visionary understands that it is completely logical and viable. If the initial installation of a McDonalds It costs a million and a half dollars, your machine is much more affordable.

The ability of the robot to prepare 140 burgers per hour is enough to compete against fast food secured with just a robotic unit. Alexandros adds that each facility would save 90 000 dollars annually in costs related to staff (formation from wages). And that it currently pays 16 dollars an hour to employees! Above collective demands as # FightFor15 and also above the minimum wage established for the collective restoration in the state of California.

Five years ago Vardakostas defined the implementation of its robotic solution in the restoration as a complete replacement of human labor. His vision has changed. Not only affirms categorically that the present technology (and it is to come) It is unable to show creativity or social connections, further he explains that "the idea of ​​not talking to someone directly is distópica […]. The utopian future is one in which there is more creativity and social interaction, while staff members may also be more creative and social '.

And to the delight of readers, not just say it with words, supports his thesis with acts. Fair wage that is rarely discovered in the industry, Alexandros Vardakostas adds a new initiative that originated in his days in the A's Burgers and technological giants of Silicon Valley. Your employees will devote 5% of their working day to reading, without restriction in the bibliographic material to use. This detail is intended that people who work with him have the opportunity to create, provide or develop their own ideas, and especially those having to do with its robotized hamburguesería.

So he did. And he managed to spend thousands of hamburgers cooking for a robot do it for him and I stagger the foundations on which stand as giants McDonalds and Burger King.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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