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Delivery de Influencers, hundreds of virtual restaurants powered by a celebrity

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What's better to do marketing from influencers? Well be your own influence and launch a virtual restaurant brand as part of your diversification plan.

That's just what he's done MrBeast, he youtuber most influential of the moment. With its crazy challenges and entrepreneurial philosophy based on an aggressive reinvestment of the profits generated, MrBeast has managed to prevail over YouTube's ranking algorithm.

Although it is still far from the subscriber record held by the titanic PewDiePie, MrBeast's net worth is estimated to be the highest on the entire platform, hovering around the eighteen millions of dollars.

The latest craze of the mass idol has been to open a chain of fast food restaurants. In his video "I opened a restaurant that pays you to eat in it" published on his channel last 19 from December, MrBeast opens the report showing a kilometer-long queue of cars waiting to enter the free restaurant that has opened in Wilson (North Carolina, OF. UU.).

Fans crowd around the venue as MrBeast and friends scramble to make burgers.. Your inexperience in the kitchen causes delays, but they have a good strategy to keep the spirits of the diners high: he youtuber distributes bundles of bills left and right among those waiting on the other side of the car window. drive-thru.

It doesn't take long for the time when the boys can't cope with the burgers. Luckily dispensing money serves them equally. The advertising campaign is a success.

The video has more than 45 million views and the media echoed the intrepid feat. MrBeast had not only opened a restaurant that paid you to eat in it but had launched a national chain with more than 300 points of sale.

To achieve this they have relied on a business model 100% digital. The restaurants are not open to visitors and operate as ghost kitchens or shared dark kitchens. Diners can order through their favorite food delivery platforms.

Instead of opting for an exclusivity contract with negotiated rates, MrBeast has opted for a strategy multiapp oriented to optimize traffic. A) Yes, Anyone who wants to enjoy the MrBeast Burger catalog can order through by Dash, Postmates, Uber Eats O Grubhub, the most important companies in the sector in EE. THE.

further, MrBeast team has launched their own app mobile from which you can also make orders. This program will help you reinforce your brand image (if that is possible) and build customer loyalty through promotions in the eccentric MrBeast style. While these lines are being written they are drawn 5000$ in free food among users.

Users who will be able to taste the special hamburgers designed by MrBeast and friends (Chandler, Chris y Karl). The menu is complemented by chicken sandwiches, French fries with sauces and condiments, combinations, chocolate drink and cookies.

The followers of influence can receive items from Alaska to New Mexico. Especially in California and Massachusetts, where the largest number of MrBeast Burgers in the United States are concentrated.

It is clear that the famous youtuber he has not been able to direct this operation alone. To achieve this he has had the help of a specialized agency: Virtual Dining Concepts. This company led by former restaurant owners linked to brands such as Hard Rock Cafe Y Planet Hollywood puts in value its knowledge in digitization to implement virtual brands from partner restaurants.

They have collaborated with personalities like Mariah Carey, DJ Pauly D, Tyga or Mario López; and manage various successful brands such as City Burger Co, Wing Squad, OMV Burger, Potato Buns Burger Co o Veggie Kingdom.

Each of the concepts is different. In the case of celebrities, virtual brands adapt to the projected image.

A) Yes, at Mariah Carey’s Cookies pastry and pop aesthetics reign. Triple Chocolate Cookies are featured alongside festive options like Red Velvet Cookies for Valentine's. Diet alternatives such as spiced oatmeal cookies and raisins are also on display.

En la iniciativa de Tyga buscaron un tentempié que resonara con la comunidad del rapero. Las especialidades de pollo seleccionadas fueron muy bien recibidas y siguen siendo un éxito de ventas en la actualidad.

Y en Pauly D’s Italian Subs los bocadillos italianos pretenden ser el producto estrella. De momento el proyecto de restauración del músico no se ha lanzado y Virtual Dining Concepts se encuentra en la fase de captación de restaurantes y cocinas interesados en proveer los ítems para el reparto.

VDC se encarga de las soluciones tecnológicas asociadas al canal digital; del branding y del marketing online; de la compatibilidad con las empresas externas; del diseño y actualización del menú; de la atención al cliente; de la estrategia de ventas y relaciones públicas; del programa de formación; y de la creación de webs, apps y perfiles en redes sociales.

Así, quien desee lanzar una marca virtual puede hacerlo sin dificultad. Ni siquiera tiene que invertir en instalaciones. Solo tendrá que promocionar los productos y hacer las paces con el hecho de que sólo percibirá un 30% de los beneficios.

Pese a que el creador de la iniciativa percibe una parte de la retribución, no pueden pasarse por alto las ventajas de VDC: no hay costes iniciales, no hay contratos de larga duración, el modelo está suficientemente probado y es exitoso, desde el contacto a la inauguración pasan menos de seis semanas, y Virtual Dining Concepts se encarga de hacerlo prácticamente todo.

Aunque el caso de los restaurantes virtuales de MrBeast que te pagan por comer es una excentricidad, parece que no hay duda que serán más los famosos o celebridades que lancen sus propias marcas virtuales de restaurantes a través de servicios como este. ¿Estamos ante el nacimiento de un nuevo nicho de negocio en el delivery, el Delivery de Influencers?

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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1 Comment

  1. León Lopera on

    Excelente artículo, muy motivador porque nos pone a imaginar la forma de aplicar nuestros conocimientos y asociarnos con otros colegas para ser unos VDC. Contactaríamos influencers y figuras reconocidas que quieran aprovechar su imagen para generar dinero. Revolucionaríamos el mercado en Costa Rica.
    Nos ayudas Diego?

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