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December of 2017: marketing activities calendar for restaurants


Comes the best month of the year for the vast majority of bars and restaurants. In December consumption reaches high levels, the clients meet with friends and family s for lunch or dinner at local, They take the appetizer after going to buy gifts and are left to have drinks to celebrate the year that is ending.

It is a simply delicious month for the hospitality industry, and in this digital newspaper we want to help you go even higher turnover, so we give different marketing ideas to make YOUR December record month. This is the last schedule of marketing activities for the year restaurants.

Group lunch and dinner

This month we will focus, No specific dates, but the chances of events and actions you can do to reinforce the Christmas campaign. Be supposed to you have promoted your Christmas menus properly and you have some or many reservations made, at least for the weekend before Christmas, Key dates in which everyone wants to meet. Those customers who are already yours, and those who come throughout the month, we will give you the best service possible.

It sounds obvious but it is not very important: many times, with the hustle by dates, We forget reach Excellence in service they must be usual, and we focus on speed. Note that in those groups coming to lunch or dinner will be a few people who will visit by referral from another, which puts them as potential new customers. Atiéndelos well.

Care products and dishes leaving the kitchen; it calculates your orders, you know consumption increases, so try not to stay short; Train your staff for those days that come in those times lengthen, refuérzalo if necessary extra waiters. If a large group and / or you have proved very profitable ten detail with them at the end (a round of drinks or spirits, for example), all this will be your best presentation and most effective marketing.

Then give them the opportunity to remind you, Encourage them to follow you on your social networks, even ask your emails for your newsletter, are channels serving reminder. If you have a chance, Tell them what you do the rest of the year and asked to leave your opinion which suits you best (Tripadvisor, Google Maps, Facebook profile, etc.). If you think necessary, apply a promotion to encourage you to visit again as a 2×1 at the next dinner party in January. December is a month with many opportunities for you.

Create a different Christmas event

In the schedule below you will see that in the United States some dates are celebrated this month, Although not known, you can adapt to use them to your advantage and organize your local events to help you. On Sunday 3 such is the Day Make a Gift, Peninsularized takes to date and promote your home as a perfect space for The dinners “Special invisible friend”. Put your Christmas decorations on the table to give more room to the occasion; and if it is a gift exchange Blind, Put your container with colored paper for your customers to write down the names.

Another day date occurs 4, he Day Santa's List. If your restaurant is family, this commemoration is great you. Organizes a meeting with Santa Claus for children will deliver his letter of gifts while the parents eat and dine on your tables. Or simply put paper and crayons on the tables for small house write your list and is delivered to parents.

In Christmas can apply multiple ideas for events: parties with music, or cotillón although not year-end for younger, Special menus and / or maridados, etc.

Constitution Bridge and La Inmaculada

This year fall Wednesday and Friday, so people who are caught on Thursday will have a similar megapuente to Easter. Many populations-with their hospitality businesses- you will see diminished their work, but most will increase; so if you are in the first group this is your chance to put your creativity to work and promote visits.

Organiza un menú navideño con precio cerrado para las comidas y cenas de esos días; ahora que el vermú está otra vez de moda, haz una acción con alguna marca y marida con algunas tapas para incentivar las visitas en ese horario. O trabaja algún producto o receta que tenga que ver con la cocina de tu negocio y tenga una alta demanda para una degustación (atún, ramen, poke, quinoa).

La promoción con anuncios en redes como Facebook e Instagram van bien sobre todo para los visitantes que buscan sitios para comer cerca de ti (Google Maps también es muy bueno en estos casos). La idea es hacerte notar si tu trabajo suele bajar esos días.

Día del Voluntario

Por último, nuestra sugerencia de acción social del mes. El martes 5 es el Día del Voluntario, una figura que siempre hace falta en las diferentes tragedias y situaciones que ocurren en el mundo. Es una fecha decretada por la Asamblea General de las Naciones Unidas para rendirle homenaje, y tú puedes llamar la atención para que las personas que te visitan conozcan lo que hacen los voluntarios en alguna organización de tu agrado e invitarlos a que se sumen.

Puedes contactar a la organización y organizar una charla con un menú económico de comida o merienda, dependiendo del horario, dejar a la vista información y una lista para que se anoten los que se quieran sumar, donar parte de tus ganancias ese día y lo que se te ocurra. La cuestión es aprovechar la fecha, y la época para hacer tu buena acción.

Desde el portal DiegoCoquillat.com esperamos que tengas un magnífico mes de facturación, puedas disfrutar con tu familia y disfrutes de un genial 2018, ¡hasta el año que viene!

Calendario de Diciembre 2017

Diciembre de 2017: calendario de acciones de marketing para restaurantes Descarga en el #ClubDiegoCoquillatDiciembre de 2017: calendario de acciones de marketing para restaurantes Descarga en el #ClubDiegoCoquillat

Día 1

  • Día de comer una manzana roja (#usa)

Día 2

  • National Fritters Day (#usa)
  • Jornadas cervantinas, Esquivias, Toledo (hasta el día 12)

Día 3

  • National Peppermint Latte Day (#usa)

Día 4

  • National Cookie Day (#usa)
  • Santa’s List Day (#usa)

Día 5

  • Comfort Food Day (#usa)
  • National Sachertorte Day

Día 6

  • Día de la Constitución
  • National Gazpacho Day (#usa)
  • National Miners Day
  • Feria de los callos, Noreña, Asturias (hasta el día 10)

Día 7

  • National Cotton Candy Day (#usa)

Día 8

  • Día de la Inmaculada
  • National Brownie Day (#usa)
  • Pretend To Be A Time Traveler Day (#usa)

Día 9

  • National Pastry Day (#usa)
  • Christmas Card Day (#usa)

Día 10

  • National Lager Day (#usa)

Día 12

  • Gingerbread House Day (#usa)
  • GingerbreadHouse Day (#usa)

Día 13

  • National Cacao Day (#usa)

Día 14

  • National Bouillabaisse Day (#usa)

Día 15

  • National Cupcake Day (#usa)
  • National Lemon Cupcake Day (#usa)

Día 16

  • Chocolate Covered Anything Day (#usa)

Día 17

  • Día de las Migas, Torrox, Málaga
  • National Maple Syrup Day

Día 18

  • National Ham Salad Day (#usa)
  • National Roast Suckling Pig Day (#usa)
  • Día de las galletas caseras

Día 19

  • National Oatmeal Muffin Day (#usa)

Día 20

  • National Sangria Day (#usa)

Día 21

  • National Fried Shrimp Day (#usa)
  • National Kiwifruit Day (#usa)
  • Humbug Day

Día 22

  • National Date Nut Bread Day (#usa)
  • Forefathers Day

Día 24

  • Nochebuena
  • El canto de la Sibila, Mallorca
  • Degustación de Gachas Típicas, Tarancón, Cuenca

Día 25

  • Navidad
  • National Pumpkin Pie Day

Día 26

  • National Candy Cane Day (#usa)
  • Danzas del Rey Moro, Agost, Alicante

Día 27

  • National Fruitcake Day (#usa)

Día 28

  • National Chocolate Candy Day (#usa)

Día 29

  • National PepperPot Day (#usa)

Día 30

  • Las cebollas rellenas, San Martín del Rey Aurelio, Asturias (hasta el día 3 de enero)

Día 31

  • Nochevieja (#usa)
  • Carrera 10km San Silvestre Vallecana (se celebra en casi todas las localidades de España)
  • National Champagne Day (#usa)

Descarga en el #ClubDiegoCoquillat el calendario en PDF con las mejores ideas de marketing para restaurantes:

Diciembre de 2017: calendario de acciones de marketing para restaurantes

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Sobre el autor

Periodista y escribidora. Aunque ante todo buscadora. Especialista en creación y corrección de contenidos online e historias gastronómicas. Veo, huelo y como, luego escribo.


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