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December of 2019: marketing activities calendar for restaurants

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December is the perfect month for restaurateurs put an end successfully all the efforts made over 2019. Besides time shopping and consumption, December also encourages families, friends, co-workers and acquaintances gather to enjoy the last days of the year.

Very often these are centered juntanzas large meeting copious banquets and meals, It is why restaurants are in a advantageous position to increase the collected box, especially compared to other months of the year.

However, perceived turnover may be even greater if you take advantage of actions of marketing for restaurants we offer in the following paragraphs. Many of these strategies are designed to decouple the benefits of Christmas, so that during the first two thirds of the month can enhance the business by alternative routes. Try as many proposals on how to make the most of Christmas.

Let's see how to squeeze all the juice has to offer in December.

Death throes of the Black Friday: Ciber Monday

In 2019 he Black Friday It has been delayed. The weekend which falls runs until December 1, so the restorers can continue to use strategies marketing we studied in the calendar of actions marketing for restaurants last month.

On the other hand it should be noted that the first Monday in December is celebrated andl Cyber Monday, an extension of the Black Friday granted a role of particular relevance to purchases through digital media. During this day you can boost uptake pathways virtual clientele of our establishments offering special discounts to Internet booking on our website or application, or promotional coupons redeemable only for a few hours for those who request our services through apps mobile companies delivery food delivery or management reserve with which we cooperate.

Of course, you should try to promote local of any other digital form that comes to mind. In this sense, the most important points to consider would be:

  • Acquisition and use of advertising packages online especially oriented cohorts of people most likely to consume during the holidays (young people with purchasing power, from 25 a 35 years).
  • Invigoration of interactions with the usual clientele through social networks.
  • campaigns marketing email and increased the rewards in our loyalty programs for a reduced time.

It is also important to mention that some analysts believe that temporary barriers that separated the Black Friday to Cyber ​​Monday have become blurred in recent years leading to a new period of Cyber ​​Week consumption would be called. This is one extended version of the original Black Friday that borrows the digital performance particularly good Cyber ​​Monday and generalizes to a season that stretches during the first week of December, reaching the least the Gift Day (Tuesday) and into the ideal range for families to make their Christmas purchases and reservations.

So, the first week of December is key.

Opportunities for collaboration with companies coaching business

Over the past year we tried extensively business dinners, one of the largest sources of profit during Christmas. There are many companies that use these last days of the year to join a little closer to its staff. On other occasions are the workers themselves who organized the dinner without the company they belong to intercede.

The importance of these dinners has not changed compared to previous years. Nevertheless, it is increasingly evident that there are ways more organized and intelligent to capture these events for our restaurant.

In the event that the company is the party responsible for the organization of these dinners, corporate goal is clear: improving relations between workers for emerging new communication paths cross, for certain feeling of camaraderie forged between staff and, in general, that performance increases human resources company, which in turn have a positive impact on the economic performance of the business.

So that, a possible strategy marketing for restaurants is contact companies offering services coaching business. Professionals in this sector are responsible for providing controlled environments, suitable circumstances and psychological tools that foster the emergence of behavior discussed above. Because, each time more HR directors, CEO and corporate committees hire the services coachers.

These sessions coaching often they differ regarding business casual dinners in several respects, namely:

  • Its duration can be extended for several days so several meals at stake or services catering.
  • The number of people involved is much greater than in business dinners to use, as companies opting for this solution to meet the proposed goals are usually large.
  • Opportunities are not strictly linked geographically; that is to say, for many experiences coaching Business workers move to other places to carry out their activities.

A good start for the owner of a restaurant is to contact as many companies or autonomous specialized in coaching as possible. These initiatives usually take place in the days before the Christmas holidays.

And if it fails to succeed here, there is still the possibility of attracting the attention of those workers who form their dinners independently. Many make the decision about which restaurant to visit on their own, but when too many diners those involved is simpler to have a company event organization. Similarly to the previous case, should contact the companies dedicated to this task in our area.

How to make the most of Christmas Eve, Christmas, New Year's Eve and New Year

It is impossible to treat the different actions marketing for restaurants in December and not to mention the four big parties this month, each of which behaves paths comilonas.

The competition between different restaurants to seize the reserves at stake during these days as indicated is fierce. You can play with some advantage if you consider that those who perform these reserves are often millennials up late or workers 50 years. In these cases usually be more common reservations are made digitally and which relate to a group of middle size.

Outside those age ranges often happen that couples who are booking, either retired or young lovers.

It is also worth loyalty customers captured during the holidays even short term. A) Yes, If someone have served on Christmas Eve and their experience has been satisfactory, we can offer small discounts for big celebrations banquet included that occur immediately. Among the strategies that can be shuffled they are the selling a single pass for four meals, successive discounts or coupons redeemable discount that prevent food from New Year become a obstacle on our way to confronting the January.

Finally, the restorer must be KeenEye to opportunities for additional capitalization that these days bring. On Christmas Day you can have small gifts or details if the customer needs to make a gift so urgent or unexpected. During New Year's Eve many of the diners who pass through our dining room will want to be with a cotillion to celebrate the end of the year. Flores, lottery tickets, calendars…, there are multiple possibilities to enhance our profits a little more.

December as a hotbed of romantic relationships

It is well known that during the Christmas breakups are more frequent. But it is also true that no one wants to spend New Year's Eve, There is a certain stigma to celebrate New Year's Eve alone as many interpret as a personal defeat not have a partner for another year.

In December many men and women put all the meat on the grill to finish the year in a good way. confessions, Dating and romantic dinners dominate the scene of human relationships during this time of the year, all forced marches.

A) Yes, restorer can provide a perfect environment for all these relationships come to fruition. During the month you can be organized several dinners with live music (the violinist, although cliché, usually the most demanded professional), light tenue, candles and incense, Y, especially, a banquet to mark fire memories of a special night in the minds of lovebirds.

Of course, the restaurateur does not have to wait for these relationships are formed organically. Blind dates can also be developed on the stage of the restaurant. further, in this case, the owner of the premises where events take place beforehand can offer discounts for key holiday dates to couples who seem to have future.

And if all is in vain, there is still the possibility of organizing a New Year's Eve masquerade ball oriented singles. This type of celebration has gained importance in recent years because it allows a solution to the problem last minute singleness, and no one is left without their midnight kiss under the Christmas mistletoe.

These are our strategies marketing for restaurants recommended by December 2019. If we have discussed in detail do not adapt well to your local, there is always the possibility that you employ any of the 128 ideas listed below in our calendar actions of marketing for restaurants of this month.

Calendar actions marketing for restaurants

December of 2019: marketing activities calendar for restaurants Download the #ClubDiegoCoquillat

Day 1

  • Day Red Apples (OF. UU.)
  • World AIDS Day
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Developing: Introductory course to wine tasting at the winery Medieval Don Carlos de Madrid
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • Gastronomic Festival Taste Aragon

Day 2

  • National Day Frituras (OF. UU.)
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • Cybermonday

Day 3

  • National Day Latte with Mint (OF. UU.)
  • National Day Gift (OF. UU.)
  • International Day of Disabled Persons
  • Secretary's Day (Chile)
  • Medical Day (Latin America)
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • POP party (The first oil for February) the Best Extra Virgin Olive Oil in the Hotel Don Carlos in Marbella (Málaga, Andalusia)

Day 4

  • National Cookie Day (OF. UU.)
  • Day Santa Claus List (OF. UU.)
  • World Day for the Preservation of Wildlife
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)

Day 5

  • Comforting Food Day (OF. UU.)
  • National Pie Day Sarche (Austria)
  • International Volunteer Day for Economic and Social Development
  • World Soil Day
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • XXII Conference of the Mussel and Seafood in Tapia de Casariego (Asturias)
  • Gran Sabor Malaga Fair (Andalusia)

Day 6

  • Day of the constitution
  • National Day Gazpacho (OF. UU.)
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • XXII Conference of the Mussel and Seafood in Tapia de Casariego (Asturias)
  • Gran Sabor Malaga Fair (Andalusia)

Day 7

  • National Cotton Candy Day (OF. UU.)
  • Civil Aviation Day International
  • Route of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • XXII Conference of the Mussel and Seafood in Tapia de Casariego (Asturias)
  • Gran Sabor Malaga Fair (Andalusia)

Day 8

  • Day of the Immaculate
  • National Brownie Day (OF. UU.)
  • National Day Journeyman (OF. UU.)
  • Immaculate Conception's Day
  • Road closure of the Retinto of Conil de la Frontera 2019 (Cádiz, Andalusia)
  • Gastronomic Calendar Salou 2019: Squid days in Salou (Tarragona, Catalonia)
  • Gastronomic Days of the Pote in the Valley of Turon (Mieres, Asturias)
  • XXII Conference of the Mussel and Seafood in Tapia de Casariego (Asturias)
  • Gran Sabor Malaga Fair (Andalusia)

Day 9

  • National Pastry Day (OF. UU.)
  • National Day of Christmas Card (OF. UU.)
  • World Day of Choirs
  • World Day to light candles
  • International Anti-Corruption Day
  • Immaculate Conception's Day (Andalusia, Aragon, Asturias, Cantabria, Castilla y León, Estremadura, Madrid, The Rioja, and Melilla)
  • Gran Sabor Malaga Fair (Andalusia)

Day 10

  • National Day Lager (OF. UU.)
  • International Day of Animal Rights
  • Human Rights Day

Day 11

  • Mountain Day

Day 12

  • Day Gingerbread House (OF. UU.)
  • National Day of ragweed (OF. UU.)
  • National Day of Poinsettia (OF. UU.)
  • International Day of Neutrality
  • International Day of Universal Health Coverage
  • Day of the Virgin of Guadalupe (Latin America)
  • Thursday Sidra in Gijon (Asturias)

Day 13

  • National Cocoa Day (OF. UU.)
  • National Violin Day (OF. UU.)

Day 14

  • National Day of Bouillabaisse (OF. UU.)
  • wines + Art VIOS (Wine More Sustainable) Farewell 2019 in Buenos Aires (Argentina)

Day 15

  • National Cupcake Day (OF. UU.)
  • National Lemon Cupcake Day (OF. UU.)
  • Virgen de Cotoca (Latin America)

Day 16

  • Day Anything with chocolate topping (OF. UU.)

Day 17

  • National Maple Syrup Day
  • Death of Simon Bolivar (Venezuela)

Day 18

  • National Day Ham Salad (OF. UU.)
  • National Day Roast Pork (OF. UU.)
  • National Day Baking Cookies (OF. UU.)
  • International Migrants Day
  • Arabic Language Day

Day 19

  • National Oatmeal Muffin Day (OF. UU.)

Day 20

  • National Day Indent (OF. UU.)
  • National Day to Go caroling (OF. UU.)
  • International Human Solidarity Day

Day 21

  • National Day Sauteed Prawns (OF. UU.)
  • Kiwi National Day (OF. UU.)
  • Humbug Day (OF. UU.)
  • National Day of Christmas Jersey Feo (OF. UU.)
  • National Day Crosswords (OF. UU.)
  • National Day Optimism (OF. UU.)
  • Start of winter in the Northern Hemisphere
  • Start of summer in the Southern Hemisphere
  • Closure of the Course Introduction to wine tasting at the winery Medieval Don Carlos de Madrid
  • Great Craft Beer Fair in Villa Turdera (Argentina)
  • super Saturday

Day 22

  • National Bread Day Dates and Nuts (OF. UU.)
  • Home of the Hanukkah or Festival of Lights (Jewish celebration)
  • National Christmas lottery

Day 23

  • Night of Radishes in Oaxaca (Mexico)

Day 24

  • Good night

Day 25

  • Christmas
  • National Day Pumpkin Pie (OF. UU.)

Day 26

  • Candy Cane Day (OF. UU.)
  • International Human Solidarity Day
  • Boxing Day (Balearic islands, Catalonia, )

Day 27

  • National Day Budín English (OF. UU.)
  • San Juan (Latin America)

Day 28

  • National Day chocolate candies (OF. UU.)
  • National Day Card Games (OF. UU.)
  • Day of the Holy Innocents
  • Gastronomic Tour pulquero in Tepotzotlán (Mexico)

Day 29

  • Soup of Picante (OF. UU.)

Day 30

  • End of the Hanukkah or Festival of Lights (Jewish celebration)

Day 31

  • New Years Eve
  • San Silvestre race
  • National Day Champagne (OF. UU.)

#ClubDiegoCoquillat download the schedule in PDF with the best marketing ideas for restaurants:

December of 2019: marketing activities calendar for restaurants


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Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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