Madrid Fusion has started, from today until next Wednesday will enjoy the XVI edition of the great event of gastronomy. Congress most recognized vanguard of the world meet at the Exhibition and Congress Campo de las Naciones more than 100 chefs, 60 demonstrations, workshops, contests, etc. Three days of frenzied activity around gastronomy and hospitality Attracted by the knowledge and participation of some of the most relevant industry players. Including the director of this newspaper Diego Coquillat.
During the opening speech what have you done José Carlos Capel, the food critic of El País, founder and director of Madrid Fusion, He has claimed the presence on the main stage of the event Diego Coquillat, with whom he had a conversation about the future of the restaurants and the new digital era in the hospitality industry.
These were some of his findings during the opening talk of Madrid Fusion 2018:
About what it is scanning and how it will change to restaurants, Diego emphasized that “the relationship of the restaurants and customers has been digitized, a very important part of this has moved to digital environments. Today the customer, in its phase of inspiration discovers restaurants in Internet and social networks, which causes the door to restaurants and other than wood or glass, if not digital.”
The gastronomic phase and has a lot of digital through digital tips, They are involving customers to share a photo or a recommendation through digital environments
The technology has reached customers, now they are, in many cases, more technological businesses. So far the sector proposed, Now go back, technology has made it possible for customers to access food through restaurants an easier way, faster, cheaper and also moving. " has said, inter alia Diego Coquillat.
— madrid fusion (@madridfusion) January 22, 2018
Coquillat it ended by assuring that the future of the restaurant is in understanding gastronomy moving, where customers go to restaurants but restaurants also go to customers. Large technology companies are going to become the connectors between customers and restaurants, and the latter are going to form a relevant part of the food pyramid of the population.
Restaurants must understand the future without limits, The technology allows to give service to streets, neighborhoods or cities, no longer limited by square meters, chairs or tables. End ensuring that the great leaders of the sector in the coming years will not be catering companies, technology companies will be selling hospitality.
On the other hand, official intervention in Congress is set for on Tuesday 23 to 11:00 with the workshop "The new era in restaurants", which will take place in Room 2 between the 11:00 am and 12:30 pm, in the cycle "La Perfecta management", which also participates Urko testimony, of the restaurant Azurmendi from Eneko Atxa in Larrabetzu, Bizkaia.