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Domino’s Pizza wants to lead the race for Artificial Intelligence in the restaurant market


The technology is one of the greatest allies of business when it comes to expanding its operations and improving its economic expectations. In the midst of the crisis of coronavirus, this is still like that.

Thus, It is not surprising that one of the leading restoration companies in terms of transgressive technology continues to bet heavily on the latest innovations. We speak, how could it be otherwise, from the chain of pizzerias Domino’s Pizza, which has recently revealed that it will once again invest large sums of money to stay ahead of its rivals and even increase its competitive advantage.

The statement issued by the company shows that the interest in artificial intelligence continues over time.

This technology is not yet sufficiently explored in the world of restaurants. It was in 2019 when several large companies began to investigate this type of news, Y brands like Domino’s Pizza o McDonald’s made powerful investments. The hamburger restaurant managed the acquisition of the developer of IA Dynamic Yield by 300 millions of dollars, while Domino’s opted for a collaboration model with Dragontail Systems.

The application based on artificial intelligence that Dragontail Systems delivered in the Oceania delegation of the pizza brand was extravagant, however it conferred very positive results from the first moment.

Known as DOM Pizza Checker, Dragontail System equipment can be classified as a automated quality control system, machine learning based, image recognition, camaraderie and AI. DOM Pizza Checker is a device capable of attesting the quality of each pizza created in a Domino’s Pizza location., comparing it with a standard model that represents the expected quality of the product. A) Yes, if a pizza has less tomato sauce, has not been cooked enough or has an uneven distribution of ingredients, the system skips the alarms so kitchen staff can correct the error or make a new pizza from scratch if the problem has no solution.

Although it may seem like a bizarre assignment at first glance, the results were evident during the pilot test carried out in the first month of operation of DOM Pizza Checker. Ratings left in customer reviews were a 15% superior those that were being received immediately before the system went into operation.

And higher consumer satisfaction means consumer user experience improved., and that therefore will be more likely to become a regular customer and promote the brand organically, Word of mouth, when talking to friends or family. This type of free advertising has a high conversion rate and is therefore of great value to the restaurant chain. The use of AI in restaurants achieved its first major victory.

Nevertheless, the results reaped during the first month of operation languish compared to the unexpected achievements that came later, especially when the coronavirus pandemic began to rage in Australia due to cases imported by citizens of Chinese origin, one of the largest immigrant communities in the country.

With the SARS-2 swarming in the environment, and the measures to stop its extension in force, the artificial intelligence-based quality control system provided Domino’s Pizza customers with confidence and security that no other brand guaranteed during the health crisis: the Domino’s customer knew with certainty what they would receive when placing an online order. Such is the power of consistency.

In the case of Australian establishments operating under the Domino’s Pizza brand, the biggest problem they had been facing and about which people complained was the total absence of a certain regularity in the items baked in the premises: "The pizza doesn't look like the one on the menu". This is the problem that Domino’s Pizza has managed to overcome thanks to the use of new technology for restaurants such as AI designed by Dragontail Systems.

But from the developer of software point out that this may not be the case in other restaurants. Ido Levanon, CEO of the company, indicates that each restaurant in question presents its own pressing problem that it needs to act on urgently.

«The consistency and quality of the food is the basis of every meal that is delivered. If any of these qualities are compromised, this leads to dissatisfied customers and fewer repeat visits », but the use of artificial intelligence within the restaurant environment is not limited to quality control. With the software adequate decision-making in provisioning, letter design, packaging, Selection of new locations and areas of influence for the food delivery service can be left in the hands of an AI with a capacity for analysis far superior to that of the most gifted market specialist.

Levanon comments on one of the latest apps they are installing in some of their clients' businesses: a surveillance network that ensures that employees and diners are complying with strict anti-COVID-19 regulations which has been enforced in Australia. "Usually, the system has an impressive learning capacity. Once you "train", fully understands what are the standards expected by the business and customers, and alerts the manager that these standards are not being met ».

The collaboration with Dragontail Systems in Australia is not the only AI-based experience Domino’s Pizza is developing today.. in EE. THE. technology is used to adjust staff schedules and manage orders that arrive electronically, while Malaysia and Singapore is being employed software endowed with artificial intelligence in making decisions at the highest level when it comes to expand the brand by individual countries.

The AI for restaurants it is not a passing fad. The technology is still taking off and is predictable to be one of the biggest market disruptors this decade and the next.. The number of potential applications is high, and without a doubt we will be surprised by the depth of technology in the sector in a few years.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.



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