Magazine Hospitality Technology (HT) ha publicado los resultados de su 2º estudio anual “Customer Engagement Technology Study”, que realiza en colaboración con la Universidad de Denver y la Universidad de Nevada.
The study makes a thorough analysis of the impact of new technologies on customers of hotels and restaurants United States, and as it is increasingly influenced by the increased sales of these businesses.
Confirms that new technologies, especially social networks and digital mobility, They are creating new expectations and opportunities to offer new services to customers and enhance their experience in restaurants.
The 5 Key findings of the study are:
1.-In the year 2015 he 53% restaurants will offer customers payment via mobile phone, today they are only 8%.
2.-Social networks used by restaurants and hotels are Facebook (90%) y Twitter (78%) and fastest growing is Pinterest (250%).
3.-At 2015 he 85% restaurants and 91% hotels will have a mobile website with high impact on business performance and customer loyalty.
4.-Although the QR codes use a 33% restaurants and 43% hotels, They are very ineffective instruments to attract new customers.
5.-The present the 96% the app's restaurants allow you to view the menu or menu and 43% ordering food.
These data clearly demonstrate the enormous influence that the Social Media Restauranting already in the industry and American restaurants such as mobile support will become a very important element for the sector in the coming years, as already it anticipated in the article I wrote in May 2012 “As pay at restaurants in a few years”
What do you think about the new trends in the restaurant industry that emerge from this study?