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He 58% Sales at US restaurants already made outside the local

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Mobility services restaurants They have completely transformed the way consumers enjoy their meals. Just a decade ago halls filled establishments and advertising at street was almost exclusively. Nowadays, the diner still has the restaurant to taste dishes outside their everyday experience, but now also he wants to enjoy in the privacy of your home. This is especially so among young audiences.

This reality has been demonstrated again and again in various news, business decisions of the big players in the sector mobility restoration, as well as reports and reports issued by analysts specialized.

Once again, a professional convention is evidenced. This time the data reinforce previously exposed come from the hand of the vice president National Restaurant Association (NRA) US. UU., Hudson Riehle. During one of the presentations that the association held periodically, Riehle y Melissa Wilson, boss of Technomics, They exposed some Recent statistics on the behavior of the market, consumption habits of potential customers, the opportunities for restaurateurs and trends facing the future.

The following are some of the metrics that gave rise to more interest being valued by professionals during that NRA Show:

  1. Sales outside the restaurant represent now a 58% of the total turnover. Within these sales are considered orders in vehicle lanes, and the collection vehicle or pick-up. Also within the requests online intended for home delivery and orders to collect, sometimes called carry out O takeaway.
  2. He 44% consumer under 34 years make food delivery orders. This percentage decreases to a 34% if we consider all demographic segments. These data come from a survey conducted with 1500 restaurant customers of all ages. He drive-thru (ask not lose the car) It stands as the option of sales outside the most important local: a 39% users use it. He takeaway lags behind, a not inconsiderable 29 percent.
  3. He 78% business restoration EE. THE. consider business strategies oriented mobility services are critical. the fact is attested that this is so considering a 75% restaurants are also increasing their investment to operate effectively in this market segment. The data come from a study by Technomic which was attended by 400 American restaurateurs.
  1. The same study indicates that a 92% restorers respondents perceived volume of additional business through sales outside local (off-premise). The main routes through which this was possible is the addition of new customers, increasing the economic performance of the establishment and changes in sales or how to operate.
  2. He 66% restaurants offers off-premise. This is an increase of the 50% about 2018. In addition, a 57% restorers have observed firsthand that strategies aimed at local sales outside are now much more important than they were just two years ago.

After the flurry of data, Show the NRS continued hand and Melissa Hudson. To settle all this information in the audience exemplified cases referring to restaurant chains that are currently experiencing exponential growth and explosive thanks to early adoption of technologies that provide good service outside the local.

Entre las casas mencionadas cabe destacar Noodles & Company, una cadena afincada en EE. UU. que se especializa en platos de fideos procedentes de todo el mundo, pasta, ensaladas y sopas internacionales. Durante el primer trimestre de 2019 sus ventas fuera de loca aumentaron un 56 por ciento, suponiendo así casi un cuarto de su volumen de negocio total.

El caso de Potbelly’s, también planteado durante la conferencia, no es muy diferente. Potbelly Sandwich Shop es la primera opción para muchos amantes de los sándwiches. Opera actualmente en varios países anglófonos como EE. UU., Canadá, Reino Unido e India, así como en naciones árabes como Emiratos Árabes Unido o Kuwait. La cadena de restauración organizada ha superado recientemente el umbral del 20% en lo que a ventas fuera de local se refiere.

Los datos y los casos reales muestran que existen verdaderas oportunidades para los restauradores que se pongan manos a la obra. Por supuesto, las ventas adicionales y los nuevos clientes ilustran la parte bonita del trato. La parte no tan bonita hace alusión a la necesidad de inversión en publicidad online, comunicación digital, reorganización del espacio de trabajo en el local, cambios en el modo de operación y en la logística del establecimiento, así como los gastos derivados del empaquetado y la contratación de servicios de reparto de comida a domicilio cuando sean necesarios.

En todo caso, se espera que al menos hasta 2023 el mercado de la movilidad en el sector restauración siga aumentando a un ritmo vertiginoso. Los analistas expertos hablan de un ritmo de crecimiento sostenido por encima del 10% anual, parejo al observado durante el último lustro. Si en efecto esto se cumple, todavía hay muchos clientes a los que dar servicio mediante opciones off-premise.

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Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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