A few months ago Edenred published a new report encompassed within its initiative FOOD barometer. The eleventh edition of this survey focused on healthy eating habits as usual, although certain information regarding the state of the sector was also included.
Survey, made in 22 countries and integrated into the plan Fighting Obesity through Offer and Demand partially funded by the European Economic Commission, picked up the responses 40.054 consumers and 2.300 restaurants, 3.627 of them Spanish. It is a laudable and highly representative statistical work.
Very striking results were extracted from the investigations, such as the fact that the 89% of respondents consider that restaurants do not offer enough healthy eating options.
The trend of healthy eating in restaurants in Spain and the rest of the world
It is not a new trend but rather consumer habits that have been reinforced by the health crisis we are going through. There are a large number of factors that citizens cannot control right now. Uncertainty runs freely at the hands of the SARS-2. Nevertheless, yes there are some aspects over which the citizen has full authority.
To overcome the COVID-19 in case of contracting it, nothing better than being in good physical condition, lose weight and sunbathe. These three factors contribute to have a greater lung capacity, a strong cardiovascular system and adequate vitamin D levels respectively. And in turn, these characteristics help combat some of the common symptoms of the disease.: respiratory failure and low blood oxygen saturation, the hypertension, and the cytokine storm that causes general inflammation (again related in order with respect to the action that fights them).
A) Yes, although some Spaniards soon broke with their New Year's resolutions with the arrival of the coronavirus in March 2020, many others began to take better care of themselves. And this brings us to this point: a sharp rise in demand for healthy food products in restaurants. According to the 11th edition of Edenred's FOOD Barometer the 80% of participants confirm that this has been their line of thinking.
In this way the 68% of consumers miss fresh produce. He 51% of the people who participated in the survey also demand a wider range of healthy options on menus. And there is a certain spite towards the salad, which seems to be the wild card of the hoteliers when it comes to offering a healthy dish; only a 23% of participants opted for this product.
A 20% of respondents also indicated that they would like to receive clearer nutrition information in the letters. To this end the nutritional traffic light Nutriscore is presented as a winning trick due to its simplicity and intuitive interpretation.
One more year, the options vegetarian and vegan continue to gain relevance. He 20% of restaurant customers who responded to the survey would like to have more options that follow these food philosophies. A percentage that could indicate that the current estimate that places around five million Spaniards who are vegetarians or vegans could actually be much higher.
Changes in consumer habits have not occurred only in Spain. Everyone has suffered the pandemic and everyone has decided to take charge of their health. The list of consumers most concerned about the absence of healthy eating options in restaurants is headed by Colombia (92%), Peru (90%) and Brazil (90%). However, it is in Europe where the disagreement with the menus of the hoteliers is more widespread. Although Spain is the most demanding country, Greece, France and Austria lag just a few percentage points behind.
Clients demand services from delivery most robust in Latin America
One of the problems that they have detected with their questionnaire is that Spaniards are allocating more money now to their food than before the coronavirus crisis. It's not just that the shopping cart has become more expensive. Consumption habits have changed and now they opt for more expensive healthy eating and delivery that involve additional fees.
2.648 respondents confirmed that this was their new reality. On the other hand, a 41% of the people participating in the research indicated that they had also lost purchasing power when teleworking. The reason for this contraction is not in the salary, but in the fact that companies stopped giving out food vouchers or cards.
Returning to the mobility offer of restaurants, the Spanish are not entirely satisfied. He 96% of those surveyed say they are waiting for their favorite restaurants to include options for delivery Soon in 2021 and the 93% I would like to have more information about the restaurants operating in each order management platform.
He 48% of those consulted used the home delivery services of restaurants or associated companies during confinement. Most resorted to establishments with which they were more or less familiar. Only a small percentage of them dared with new kitchens (8%).
Spaniards were the European consumers who most vehemently demanded the implementation of home delivery services in local restaurants. In the area of Europe just behind are Romania and Poland with an interest of the 93 Y 91 percent respectively.
And as for the compendium of 22 countries of origin of the respondents, the gold takes it Peru with a 97% of interested, followed by a triple draw between Spain, Argentina and Colombia.
The harsh reality of the Mediterranean hospitality
Although the coronavirus crisis is still very clear, it is clear that the consumption intention of recurring restaurant customers persists. Not even the worst moments of the pandemic have caused customers to forget the importance that the hospitality industry has in their lives.
Unfortunately, according to Edenred's study, a large number of people will not be able to enjoy their restaurants of a lifetime again. Spain far exceeds the European average of restaurant businesses that have closed due to the health crisis (located in a 27%). He 37% of the professionals in the sector consulted in Spain regret having had to lower the bars of their establishment, a figure only surpassed by Bulgaria and its chilling 40%. Greece, France and Italy have been other countries hard hit by the coronavirus.
Another negative data, but unexpectedly hopeful, is that the 76% of the national restaurants represented in the report state that they have lost customers. This data, priori ungrateful, is better understood when comparing it with the 96% of customers who expect their regular restaurants to join the delivery. Demonstrates the enormous potential of this mode of operation in the midst of a pandemic.
It is never too late to start offering a food delivery service from our restaurant. The establishments that undertook the appropriate reforms to do so with the onset of the health crisis are those that have best coped with the onslaught of waves of infections. And so it will remain.