Today I want to share some information that I think are very relevant in the latest study that has been published on the influence of mobile technology in the restaurant industry.
It shows once more, algo de lo que ya llevo hablando en este blog desde hace muchos meses, the positive correlation between the use of mobile technology and attracting and retaining new customers in restaurants.
Some of the most relevant data in this report are:
He 83% use your smartphone to decide the restaurant where you will eat while traveling and 46% choose a new restaurant proposed by ads on your mobile.
Al 40% You would like to pay in fast food restaurants with a mobile or wireless service, of these the 98%, it has already paid in a restaurant with Mobile, I would return to perform and also those who pay with mobile spend twice.
only 16% restaurants have an app. He 95% independent restaurants do not have mobile web and 50% restaurants acknowledges that spend more resources to facilitate its customers as WiFi technology, iPads, tablets y apps.
In view of these data it seems that mobile technology and especially the paying customers at restaurants through their smartphones, It is an unstoppable trend that increasingly is closer and restaurants have techno-adapted to offer this service to customers that soon they will sue.
What is your opinion about the future influence of mobile technology in restaurants?