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The boom 'generation veggie’ requires restaurants to innovate with products without animal flesh

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The concern of young people by animal welfare and the environment It has grown significantly in recent years. Much of the people have changed their consumption habits, reaching thus considered 'veggie generation’. Flexitarianos, Vegetarians and vegans demand more products without animal flesh. Thus, Many countries have already noticed this trend.

A 13% US population is vegetarian. American country is one of the leaders regarding animal protection movement the planet. This has led to some progress. Like what, Today, sacrifice 400 millions of animals for food less per year. A figure that has been achieved as a result of the upward trend of not including animal meat in the diet.

A 13% US population is vegetarian. American country is one of the leaders in terms of animal protection movements of the planet. This has led to some progress. Like what, Today, sacrifice 400 millions of animals for food less per year.

Meat meatless Europe reaches Spain with the vegetable protein

In Spain, the percentage of 'Veggies' is already around 8% population. highlights, especially, what most are women and young. One in ten Spanish women no longer eat meat regularly, and are the leading green movements.

The younger generations are more informed and socially aware about contamination of some products, risks causing environmental hazards and health habits. Specific, the World Health Organization revealed in a report the direct relationship between excessive meat consumption and colon cancer.

All this has caused in our country, meat consumption has fallen considerably. Beef is one that has noticed this trend and more, due, a decline in sales. But it is not the only type of meat that has cut production. Nowadays, we eat 10 pork kilos less per individual than ten years ago. A very significant fact.

The company Meatless Meet Europe has come to Spain in order to meet that need. It is a leading company in Europe in vegetable protein foods. Its goal is to take care of feeding the same way society that cares about animal welfare and the planet.

But these falls are not due only to that more and more people vegetarian or vegan. It is one of the reasons, but not the only. It also begins to increase sector of the population considered flexitarian. People who follow a vegetarian diet, and decide to interrupt flexibly.

These three groups, join the carnivores who simply have decided to reduce their meat consumption for different reasons. This set has also increased in recent years due to the aforementioned circumstances.

The company Meatless Meet Europe It has come to Spain in order to meet that need. It is a leading company in Europe in vegetable protein foods. Its aim is care food of society in the same way that cares about animal welfare and the planet.

Meatlees Meet Europe is responsible for helping restaurants and hospitality professionals to create healthy and innovative menus. They imitate their food of animal origin so that consumers can switch from one to another effortlessly.

Its first product is called The Beyond Burger, or "beyond the burger". As Meatless Meet explains in his Instagram account, this product no meat, ni soja, ni gluten, or genetically modified. It is a food 20 grams protein, designed to convince both vegans and vegetarians, as carnivores. Since the objective of this innovative company is continue to maintain this juicy hamburger flavor so beloved. You can also follow your Facebook to stay abreast of the latest developments.

Its first product is called The Beyond Burger, or "beyond the burger". As Meatless Meet explains in his Instagram account, This product does not have flesh, ni soja, ni gluten, or genetically modified. It is a food 20 grams protein, designed to convince both vegans and vegetarians, as carnivores.

For that reason, restaurants and catering services can be found at The Burger Beyond a product that meets current requirements, maintain a good taste and are healthy, addition step forward withs ethical values ​​of sustainability and animal protection. "What we eat you can change the world", It stated in www.meatlessmeet.com

Demand for new alternatives

Faced with this new tessitura, both vegetarian, as vegans, flexitarians and carnivores They call for new alternatives to replace animal products from. A Alternatively advancing unstoppably is the artificial meat, of which we have already discussed in this paper. While it is true that in recent years has increased the number of food available for these features, the new 'veggie generation' continues to demand a wider range.

Consumption of products made vegetal protein is a Upward trend. An alternative that supplies animal protein, it has many nutrients, vitamins and fewer calories. further, low cholesterol levels and increases the number of antioxidants. Due, Increase your energy and performance and reduces the risk of some diseases.

The boom 'generation veggie’ requires restaurants to innovate with products without animal flesh
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About the Author

Diego Olmedilla

Considered one of the most influential gastronomic marketing professionals in Spain, Diego Olmedilla is president of Aplus Gastromarketing, Director General of Facyre and has been Director of Marketing for Active FEHR, the marketing division of the Spanish Federation of Hotels and Restaurants.

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