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AECOC Horeca Congress addresses the future and challenges of hospitality to 600 industry executives


AECOC gathers around 600 managers and entrepreneurs in the sector in its 16Th Congress HORECA, where they address the future trends and challenges hospitality involving significant changes in which it is immersed.

Meeting Point, to be held at the Palacio Municipal de Congresos de Madrid, will focus on future delivery and will address the birth of digital restaurants and proliferation of calls ‘black kitchens’, kitchens created exclusively to manage online orders.

For it, The congress will have a round table with the participation of directors of delivery platforms known food delivery, Glovo Y Uber Eats, the experience of Chivuo’s, a group of restoration Barcelona, and the great world technology, Microsoft. They will discuss how technology and the online channel have transformed the HORECA industry and they have promoted new formulas and business models.

Following the delivery, HORECA 16th Congress will share with participants the results of the latest study in HORECA platform AECOC ShopperView, revealing that he 52% consumer has ordered food at home at least once in the last month. Xavi Cros, responsible AECOC ShopperView, will address consumer trends in the delivery, the profile of consumers and their assessment of the service they receive.

On the other hand, Yoram Wijngaarde, founder Dealroom, will present the findings of its latest study on the situation of e-commerce and delivery in Spain, putting the focus on the business opportunities offered by the online trade Spanish market.

national and international cases

Meeting Point will also share with attendees outstanding success stories and entrepreneurship, as the startup Wetaca and pastry Celioso, who they have taken advantage of new consumer demands to create their businesses.

Efren Alvarez, founder on-line company Tupperware home, and Santiago Goodfrid, founder of the bakery without gluten Celioso, they saw the frantic pace of the cities which leaves little time for cooking- and growing consumer concern for healthy living, They were a business opportunity that they should seize.

Meeting Point will also present international success stories like France Drinks, leading beverage distributor in the French market, and the American burger Five Guys.

Loïc Latour, CEO of France Drinks, will share with attendees the experience distributor in digital processing and its commitment to increase sales digitization. Meanwhile, John Eckbert, CEO of Five Guys, will present the expansion plan this famous fast food chain, which already has 1.500 establishments and he is working to double the company.

The future of urban mobility

The new consumer demands, he auge del delivery Y, thus, the proliferation of motorcycles and bicycles in its mission to provide the so-called last mile’ they are transforming urban mobility and conditioning.

Thus, 16th Congress AECOC HORECA address the impact of new technologies and smart cities in the future of hospitality and urban logistics hand Rabobank, Bidfood, Davigel (de Brakes Group) Y Pascual quality.

Jordi Franch, Jose Javier Ribero and Guasp, Bidfood managers, Pascual Davigel and Quality, will focus on role of e-commerce and presales in the medium term in cities increasingly concerned about the efficiency and sustainability.

further, opportunities and risks of crowdfunding model in hospitality will be presented with Pepe Borrel, general manager Crowdcube, the leading platform in Europe crowdfunding investment. Meanwhile, James Welsh, co-founder of Garage Beer, If you share experience with Crowdcube. Barcelona brewery Got Beer Garage 500.000 euros through the crowdfunding platform.

The conference will close with a futuristic presentation that will address the impact of technology on humanity hand anthropologist Eduald Carbonell, who studies the past to talk about the future and has been co-director of one of the largest research projects on the origins and evolution of human beings.

Congress continues to live with DiegoCoquillat.com

If you want you informed minute what is happening at the 16th Congress AECOC HORECA, You can follow live on our social networks Instagram, Twitter Y Facebook. further, You can learn more in depth in our newspaper.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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