Much is said about the crudity of social networks, that uncontrolled digital space where it is relatively easy to find examples of insults, slurs and violent comments. But sometimes these digital environments, attached to the solidarity of companies and users with heart, They are able to generate real stories as exciting as the next:
The fact is that a few days ago, Telepizza, one of the leading franchises restaurants in Spain, He launched an advertising campaign with the intent to promote his new barbecue pizza with quarter pound.
https://twitter.com/telepizza_es/status/951111448494821376
In principle a promotion more, commonplace in this chain of restaurants, just like We have already told many times in this digital newspaper. This time, they proposed a few simple steps which users could win free pizzas under the hashtag #pizzasgratis.
Unexpected twist in promoting Telepizza by users
But this marketing action would not be as expected, as the destination and freezing temperatures made got in the way of competition the tuitero David Church, that the social network is calling President Ralph – @ofdachurch. his tweet, no intention of trolling contest, He proposed a joint action with pizzas raffled:
¡Oye @telepizza_es! With the cold that is doing these days… Why do not Donais the 100 pizzas that you sorteáis with the contest #GanasDeTelepizza for some of the homeless in our cities can eat something hot tonight? THANK YOU
— President Ralph (@ofdachurch) January 10, 2018
Reactions to this twit, which is already more than 1,6k likes and has been retweeted nearly a thousand times they did not wait and were massive.
At that moment, another tuitero as @kurioso, whose real name is Pepo Jiménez, He began supporting the idea, mentioning various organizations that could help. You could say that it all started with this tweet:
if they donate 100 I pay another 10… I swear!
— Pepo Jiménez (@kurioso) January 10, 2018
The challenge of Twitter users to Telepizza was made, Y chain, usually play very well these games, It was launched with a clear act of solidarity arising from the users themselves, a unique opportunity.
A unique opportunity for a large share of RSC
The rest of the story, is beautiful. More and more users joining the initiative, organizations setting means for shipping logistics are made possible. Even the workers themselves Telepizza, They came together to contribute their bit to the cause, and adding a few pizzas more.
Total, in two days via Twitter could raise 2.240 pizzas and more 11.000 euros for the homeless. With Telepizza course, converted into trending topic.
Hello @PayPalSpain, you are charging commission for solidarity action of hundreds of Twitter users… How about making an exception or donate a few pizzas? https://t.co/KdsSCUbUmJ
— Pepo Jiménez (@kurioso) January 11, 2018
Definitely, a great example of how social networks can act as a link between caring people for a good cause and get change things. What started as an advertising strategy has resulted in a humanitarian action to help the most disadvantaged.
Telepizza picked up the gauntlet:
https://twitter.com/telepizza_es/status/951171953699819520
Sometimes Twitter mola mogollón… pic.twitter.com/6UEIDAtQ0v
— Pepo Jiménez (@kurioso) January 10, 2018
Said chain thrilled to the idea proposed by users:
Anyone else points? We can fuss brown…
We need an entity or NGO anime with logistics cc / @RealidadesONG, @FSMP, @ndiasinaogr , @RAISFundacionThank you @ofdachurch the idea… pic.twitter.com/zCdQXYU4Pm
— Pepo Jiménez (@kurioso) January 10, 2018
He even took over the operation on their part, a Emilio Tovar, Telepizza Group CIO
We present you the @emiliojtovar, CIO of Telepizza, which it is handling personally that this joint action is carried out! @kurioso @ofdachurch @telepizza_es pic.twitter.com/tuQVqWgJzJ
— Telepizza (@telepizza) January 11, 2018
As we witness. @telepizza_es it has contacted us to coordinate delivery when better come. utmost kindness. Lotsa thanks to everyone s for solidarity and gesture! @kurioso @ofdachurch
— SMP Foundation (@FSMP) January 12, 2018
https://twitter.com/CotoMarin/status/953380365447680001
Only by these tidbits, and worth all the effort. https://t.co/Ydc0yLl0x7
— President Ralph (@ofdachurch) January 17, 2018
Today we have distributed 35 pizzas among people without resources q @ASALVO_VALLA serves #Valladolid. Infinite thanks to all the great team of @telepizza_es x the great value of its stock. eternally grateful! pic.twitter.com/jeSnbKtkbr
— Javier Valenzuela (@Valenzuela_Javi) January 16, 2018
And all this for what? Because this will not only provide a hot meal to the homeless. The best part was listening to @RAISFundacion, a @FSMP, a @fundacioncume and the @Nuriaexp Happy because it speaks of #Sinhogarismo in terms of ILLUSION.
— President Ralph (@ofdachurch) January 12, 2018
This has been the thing, at the moment:
Delivery schedule for this week… pic.twitter.com/zwrXylsl15
— Pepo Jiménez (@kurioso) January 15, 2018
At the end, of the 2240 donated pizzas, Telepizza donated 100 (a 4,5%). Twitterers thrilled Twitter. Telepizza he helped. Congratulations to all those who have participated in this exciting initiative!
