Much is said about the crudity of social networks, that uncontrolled digital space where it is relatively easy to find examples of insults, slurs and violent comments. But sometimes these digital environments, attached to the solidarity of companies and users with heart, They are able to generate real stories as exciting as the next:
The fact is that a few days ago, Telepizza, one of the leading franchises restaurants in Spain, He launched an advertising campaign with the intent to promote his new barbecue pizza with quarter pound.
🍕No te quedes con las #GanasDeTelepizza🍕
¿Qué harías por ser el primero en probar gratis la nueva Telepizza Barbacoa Cuarto de libra?
Los tweets más originales y divertidos ¡¡GANAN #PIZZASGRATIS!! pic.twitter.com/sQUmQAwA2S— Telepizza España 🍕 (@telepizza_es) January 10, 2018
In principle a promotion more, commonplace in this chain of restaurants, just like We have already told many times in this digital newspaper. This time, they proposed a few simple steps which users could win free pizzas under the hashtag #pizzasgratis.
Unexpected twist in promoting Telepizza by users
But this marketing action would not be as expected, as the destination and freezing temperatures made got in the way of competition the tuitero David Church, that the social network is calling President Ralph – @ofdachurch. his tweet, no intention of trolling contest, He proposed a joint action with pizzas raffled:
¡Oye @telepizza_es! With the cold that is doing these days… Why do not Donais the 100 pizzas that you sorteáis with the contest #GanasDeTelepizza for some of the homeless in our cities can eat something hot tonight? THANK YOU
— President Ralph (@ofdachurch) January 10, 2018
Reactions to this twit, which is already more than 1,6k likes and has been retweeted nearly a thousand times they did not wait and were massive.
At that moment, another tuitero as @kurioso, whose real name is Pepo Jiménez, He began supporting the idea, mentioning various organizations that could help. You could say that it all started with this tweet:
if they donate 100 I pay another 10… I swear!
— Pepo Jiménez (@kurioso) January 10, 2018
The challenge of Twitter users to Telepizza was made, Y chain, usually play very well these games, It was launched with a clear act of solidarity arising from the users themselves, a unique opportunity.
A unique opportunity for a large share of RSC
The rest of the story, is beautiful. More and more users joining the initiative, organizations setting means for shipping logistics are made possible. Even the workers themselves Telepizza, They came together to contribute their bit to the cause, and adding a few pizzas more.
Total, in two days via Twitter could raise 2.240 pizzas and more 11.000 euros for the homeless. With Telepizza course, converted into trending topic.
Hello @PayPalSpain, you are charging commission for solidarity action of hundreds of Twitter users… How about making an exception or donate a few pizzas? https://t.co/KdsSCUbUmJ
— Pepo Jiménez (@kurioso) January 11, 2018
Definitely, a great example of how social networks can act as a link between caring people for a good cause and get change things. What started as an advertising strategy has resulted in a humanitarian action to help the most disadvantaged.
Telepizza picked up the gauntlet:
¡Gracias por tu iniciativa @ofdachurch! Contad con otras 100 pizzas como las que hemos regalado hoy en #GanasDeTelepizza para los sin techo ❤️ https://t.co/z8L0jWXq9i
— Telepizza España 🍕 (@telepizza_es) January 10, 2018
A veces Twitter mola mogollón… pic.twitter.com/6UEIDAtQ0v
— Pepo Jiménez (@kurioso) January 10, 2018
La cadena contestó encantada a la idea propuesta por los usuarios:
¿Alguien más se apunta? podemos liarla parda…
Necesitamos una entidad u ONG que se anime con la logística cc/ @RealidadesONG, @FSMP, @NadieSinHogar , @RAISFundacionGracias @ofdachurch por la idea… pic.twitter.com/zCdQXYU4Pm
— Pepo Jiménez (@kurioso) January 10, 2018
Incluso puso al frente de la operación por su parte, a Emilio Tovar, CIO de Grupo Telepizza
https://twitter.com/telepizza/status/951498333213904898
Pues damos fe. @telepizza_es se ha puesto en contacto para coordinar con nosotros una entrega cuando mejor venga. Máxima amabilidad. Muchísima gracias a tod@s por la solidaridad y el gesto! @kurioso @ofdachurch
— Fundación SMP (@FSMP) January 12, 2018
https://twitter.com/CotoMarin/status/953380365447680001
Solo por estas cositas, ya vale la pena todo el esfuerzo. https://t.co/Ydc0yLl0x7
— Presidente Ralph (@ofdachurch) January 17, 2018
Hoy hemos repartido 35 pizzas entre las personas sin recursos q @ASALVO_VALLA atiende en #Valladolid. Infinitas gracias a todo el equipazo de @telepizza_es x el gran valor de su acción. Eternamente agradecidos! pic.twitter.com/jeSnbKtkbr
— Javier Valenzuela (@Valenzuela_Javi) January 16, 2018
¿Y todo esto para qué? Pues esto no va solo de dar una comida caliente a personas sin hogar. Lo mejor de esto ha sido escuchar a @RAISFundacion, a @FSMP, a @fundacioncume o a @Nuriaexp CONTENTAS porque se hable del #Sinhogarismo en términos de ILUSIÓN.
— Presidente Ralph (@ofdachurch) January 12, 2018
Así ha quedado la cosa, de momento:
Calendario de entrega de esta semana… pic.twitter.com/zwrXylsl15
— Pepo Jiménez (@kurioso) January 15, 2018
Al final, de las 2240 pizzas donadas, Telepizza donó 100 (un 4,5%). Los tuiteros emocionaron a Twitter. Telepizza ayudó. ¡Felicidades a todos aquellos que han participaron en esta emocionante iniciativa!
