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The end of cash and tip in restaurants?

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The future is today. Long ago phones and tablets have become an indispensable part of everyday life, a extension of our body, as was seen in the last Mobile World Congress, the great annual meeting of companies dedicated to new technologies. El evento tuvo lugar en Barcelona y fue un éxito en cuanto a público y participación. En él se constató que la aparición de dispositivos móviles cada vez más avanzados no deja de crecer.

The increase in internal memory is exponential and this allows the user to download more and more applications on their mobile terminal. On the other hand, ease of access that offers increased bandwidth 4G and 5G allows a more satisfying experience in using these apps.

The use of mobile for almost anything has created a new social landscape, to the cash. Banks and countries are already preparing for this situation. If we echo data, more of 1,2 Europe million merchants accept payment by credit card or debit card and in Denmark, for example, one of every three citizens conducts transactions through mobile. Payment via smartphone has become trend and it has exponential growth possibilities unlimited.

There is also evidence that credit card will disappear gradually, to be integrated into our mobile.

In countries like Germany and Sweden are also preparing for the progressive increase in payments through mobile applications. Last year the "No Money forum took place: the end of cash ", where the main actors gathered to discuss this new international reality. There have been many meetings over the last twelve months which have addressed these issues.

The digital tip and economic

As regards the concept “digital bribe”, term was first coined by Diego Coquillat in his article 2015 “The digital tip is that your client share a picture of your restaurant”. In it it referred to the fact leave a fingerprint on social networks restaurants, bars and places where consumed, through photographs, reviews and ratings.

Meanwhile the customer feels part by interacting in a community that shares tastes and hobbies. As well, how not, It has its disadvantages, as the ability to speak ill of your business.

This new concept is given within the process of digital processing what, increasingly, this afectando al sector de la hostelería. So you could see, recently in Hospitality Innovation Planet from Madrid, held last February.

We live in a time when Reputation is everything, and in the hospitality sector, where a high percentage of users choose a local, restaurant, cafe or bar depending on the reviews and ratings from other. The proliferation of mobile applications that serve to give the digital tip has been huge but only a few have managed to stand out and become a reference. The digital tip is already a fact.

The end of the economic tip?

Si nos centramos en esta retribución extra tal y como la conocemos en este momento, there are endless signs that show us that This economic valuation service I could go gradually disappearing, as in many countries the customer is not clear whether or not to leave this money, or quantity. In the US by contrast, if there is this obligation, so that leaves no doubt. Nevertheless, headlines showing that, even in the country of Donald Trump, and reticence begin to appear to pay gratuities.

Therefore it is necessary a new way to manage this financial remuneration provided to the waiters, waitresses, and personal general room. Good customer can obtain and also promotes competitiveness. The better consumers are cared, more likely it is to receive.

Nevertheless, the emergence of virtual money and thus payment via mobile phone and credit card or debit cards have dealt a fatal blow to this cash reward. Often it is in a restaurant and pay the final bill card without thinking about tipping because we do not carry loose change. But we are in a world of entrepreneurs and there are people who have developed applications to fill that niche market and have begun to provide that service.

Principales aplicaciones para la valoración de restaurantes

In this article we are going to present a applications that are responsible for managing the digital tip, both in the sense to make a mark online, como en la posibilidad de ofrecer alguna recompensa económica.

Application already has a few years of life and emerged to assess the care and work of professionals from different sectors. The user provides an assessment as community Comment. Professional reputation is its hallmark and the main advantage we found that can be assessed to any professional, from the waiter to the plumber. We live in a society where reputation is very important, either company, professional or personal.

Eltenedor

Although already it belongs to Tripadvisor, It is focused on the hospitality sector application. his modus operandi It is developed through reviews left by users on local and restaurants Once your online booking and subsequent visit. further, la plataforma permite encontrar descuentos y promociones por su utilización. An added value that has made it a benchmark in the valuation experience apps.

Tripadvisor

The most popular application on assessments of customer experience, this time focused on the hotel industry and accommodation. It customers and users leave comments of your stay and qualify. Digital tip is introduced Coquillat.

TripAdvisor has over 435 Write million commenting their experiences so that other users can choose their destination with more information Y unbiased, because it is the opinion of an equal.

GoodService

winning application HIP Awards 2017 in the category of Best Digital Transformation, It focuses on economic tip. That is to say, goes a step further As for the initial concept of digital tip. In addition to leave ratings for the customer of a given room staffer, se le puede proporcionar una recompensa económica through the app. So the waiter, waitress, maître or barista that best meets who will get greater benefits, which as we know, often they assume a significant percentage of the monthly salary.

Zapper

Its main attraction is that it has several forms of payment in restaurants and other services. further, also it has a section to leave economic tip. Very similar to GoodService.

The clients, As in ElTenedor, as well obtendrán ventajas por dar esa propina, through promotions or discounts.

The end of the cash

concluding, the cash will disappear and with it the possibility of tipping in cash. There are already many indicators that attest to this new reality and is gaining by leaps and bounds.

In the process of digital transformation in the HORECA industry there must be an app can handle this much needed monetary reward, in many cases, to supplement the wages of women workers and hospitality workers.

The end of cash and tip in restaurants?
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About the Author

Jose Samsundar Sarriegui

Journalist 2.0 y CM de GS Good Service, app dedicated to reward work and service received in restaurants was awarded in the HIP 2017 Madrid with the Award for Best Digital Transformation. Seriéfilo and inveterate cinephile, is constantly searching for new digital horizons.

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6 Comments

  1. David Maniega on

    Good afternoon,
    estoy en parte de acuerdo con lo de que “Reputation is everything”, y digo en parte porque las apps que permiten hacerlo adolecen de muchas carencias, me explico. Empecemos porque es muy fácil crear un perfil falso, eso tan de moda con el supuesto anonimato de internet, y este es un problema que deben solucionar las empresas como El Tenedor o TripAdvisor que mencionáis. ¿Qué es eso que un usuario no tenga su foto y pueda ponerse la de Batman o la Abeja Maya? ¿Qué es eso del pseudónimo y no el nombre real de la persona? Que yo sepa las reseñas las hacen personas, individuos físicos y no avatares. Ese es el primer punto débil.

    Nadie comprueba tus datos, ni tan siquiera si se es mayor de edad, solo es válido un mail, por lo tanto una persona puede crear miles de perfiles falsos que puede utilizar a criterio según le convenga para poner por las nubes o para machacar. TripAdvisor es el caso más grave de todos, si no pagas la cuota mensual nunca estarás en el Top 10 restaurants, repito, NUNCA, su algoritmo prioriza las valoraciones y las estrellas a los establecimientos que pagan, esto es más cercano al pizzo de la mafia que otra cosa, pero es lógico, es un negocio y hay que rentabilizarlo.

    Sobre las críticas, aquí está el segundo gran problema. Si una persona que tiene el bouquet acostumbrado al McDonald’s (con todo el respeto a quienes comen esa comida) y lo llevas a un restaurante con dos estrellas Michelin, cuando pruebe la esferificación de beluga con esencia de azafrán o la espuma de percebe con tosta d mar, te va a decir que esa comida es una mie*** y te va a poner una valoración pésima que afecta a tu reputación y ranking. Thus, falta un sistema de filtrado gastronómico y culinario que se pueda contrastar, for example, que un crítico gastronómico de verdad pueda arbitrar ante casos como el que he apuntado.

    Estos sistemas tienen que evolucionar mucho, y entre otros, tal y como hacen otros servicios, solo tendrían que poder comentar personas que fehacientemente han estado y consumido en el establecimiento, vía un código que se entregue al comensal junto con su ticket, eso de poner una crítica a un restaurante que ni sabes donde cae no me parece muy de fiar, de hecho esos ránkings son muy poco fiables la verdad y tienes que estar extrapolando entre todas las opiniones para hacerte más o menos una idea. Undoubtedly, el boca aboca (no el digital) sigue siendo la fuente más fiable mientras la tecnología no se esmera un poco más en hacer mejores productos.

    regards
    P.D. me gustan mucho vuestros artículos.

  2. Diego Coquillat

    Hola David, Thank you very much for your comment, respecto al primer punto, nosotros hemos realizado cientos de estudios y no podemos afirmar lo que tu dices que hay fraude en las opiniones. Te garantizo que si lo hubiéramos detectado estaría publicado en este periódico.
    En cuanto al segundo punto, no es más que un reflejo del sistema tradicional de toda la vida, solo los críticos tenían derecho a opinar, por suerte internet y las redes sociales han democratizado estas opiniones y hoy no es necesario ser un gran experto para poder tener una opinión relevante, but beware, nadie obliga a nadie a leer las opiniones de otro.
    Respeto a tu conclusión final opino igual, tiene que mejorar, pero creo sin duda han puesto la reputación online en un nivel que jamas había existido, aunque las opiniones del boca a boca sigan siendo muy relevantes.
    Gracias por tu opinión sobre nuestros artículos.

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