The effort of restaurants to innovate and diversify their product offer is unceasing. Proof of this is the entry of this sector into the world of food sales. For some time now, some restaurants have sold their dishes locally through supermarkets. It is a business model that is still in its earliest childhood but that undoubtedly shows great potential, well eliminates many barriers between consumer and restorer.
Some industry analysts predict that the boundaries between the grocery store and the restaurant will become increasingly blurred. Some open markets already have cooked food sections cooked at the time. In Spain we can see it in Hypercor, to mention an example, but it is even more prevalent in other countries, and according to what specialty segment.
Starbucks, McDonald’s and many other organized restaurant chains have signed collaboration agreements with large stores from direct food sales to the final consumer, and in the opposite direction, We have observed how companies initially more interested in selling food now consider other concepts, Whole Foods would fall into this category.
One of the most interesting bets that have recently appeared on the market is that of kitchen ingredient kits. In supermarkets we have been seeing them in the vegetables section for a long time, usually in plastic trays that contain everything you need to make a gazpacho, or maybe in the fridge of meat products, where we can find packages with chorizo, blood sausage, bacon and other products used to cook our typical stews.
The success of these lots is unquestionable. In a society that tends to live alone, a large part of the population sees it unjustifiable to buy vegetables and meats that they will not consume. Acquiring small quantities or individual units is often frowned upon, especially in smaller stores. Thus, cooking ingredient kits are an ideal solution for those adults who live alone.
Despite what was said, ingredient kits won't stay a last resort for singles and students. Consumption habits are changing and fewer and fewer people visit the dining rooms of restaurants, but this does not mean that these people do not want to taste some exceptional recipe. The interest is still there, that's why the business of delivery has gained so much traction in recent years. The obstacle is the need to move outside the home.
Nevertheless, the options for delivery of food at home are not without cons. Despite the fact that many advances have been made in terms of packaging and delivery times have been reduced considerably, it is still common for some products to get wet, mess up or get mixed up resulting in an undesirable jumble.
Restaurants that have worked hard to erect their name don't want to associate their brand with these results, but giving up the mobility market completely is a death sentence in these times. Thus, the solution that luxury restaurants have found is the preparation of more complex ingredient kits, that allow customers to cook the recipe at home and enjoy a freshly cooked meal, at its best.
The interest in this type of gourmet quality food is so high that some restaurants have been created only with the aim of serving the growing demand.. It is the case Noodlehaus funded through Kickstarter. It is the logical evolution of the service that its owner was offering, Pippa Middlehurst, better known through Instagram as Pippa Eats, a scientific researcher specialized in cancer who in 2018 won the award for best UK home cook. Specializing in oriental food, specifically noodle recipes, Pippa used to sell very high quality ramen ingredient kits. Priced at 50 euros, twice a month he opened reservations so that his 40 000 followers of social networks could make their reservations.
The business has gone so well that now Pippa pursues a professional career in the world of catering..
During the hardest moments of the coronavirus crisis in early spring some upscale restaurants also explored this possibility to mitigate the increasing losses they were experiencing. As usual, the high restaurants standing and the home delivery service is like water and oil, but high-quality ingredient kits open the way to a new reality where interested consumers can enjoy original recipes, protected and inimitable from the most awarded restaurants, from the comfort of your home, without leaving or putting your health at risk, and without the popularity of the place being questioned because the food has not arrived in the best condition after the delivery.
The advantages are manifold, and that is why this market segment is expected to continue to gain relevance..