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The market for food imperfect reinventing itself to enhance sustainability in food

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The picture is clear. A busy neighborhood greengrocer, with boxes of fruit: oranges, plums, apples, bananas… People strive to buy the best products after the supplier has filled the shelves, and whereas women and men do, fruits that have minor damage are being relegated.

These are fruits that end up being sold at discounted prices to not end up in the dustbin, but even so wastage is avoided.

The neighborhood greengrocer can operate well because it has the customer loyalty, week after week returns to the same setting to discuss the future in the neighborhood and collect the freshest products orchard, which they were then used in family kitchens.

These assumed losses, They are not seen favorably by supermarkets and dedicated to trade food chains, They use to avoid at first buying these foods "defective". And because entrecomillamos, although fruits and vegetables have strange shapes and colors, folds or crusting, nutritional characteristics remain unchanged. And our grandparents told us: "You can not judge a book by the facade"

But we do not learn, and therefore it has arisen primarily a business network that insists on bring economic returns to these products Suboptimal. Oranges inconspicuous just turned into juice. Peppers and cucumbers not reach consumers baskets are transformed into gazpacho. Pureed carrots or carved to reconvert in the version marketed as baby.

Finding potential uses for these plants unattractive does not respond to reasons of social responsibility or sustainability in food. No. It is quite simply an outcome of capitalism: if it detects a resource undervalued, It is transformed and is offered at a higher price. A) Yes, many people add to their shopping baskets aesthetically products obtained using ingredients without actually knowing morons ever.

Now, the circumstances are moving.

In a climate where consumers increasingly demand more information and where the planet needs to be saved from our own actions, a constantly growing demand for these foods reach the tables of diners.

Some estimates indicate that el First World wastes 50% of all the food produced, while a portion of the global population can not eat every day. There are logistical inefficiencies, but also cultural. As already we indicated, crusted these mandarins have nothing bad, they are simply different. The same is true with tomatoes, onions or what is third.

To combat cultural wastes are emerging all kinds of companies that are engaged in offering food boxes imperfect to all those who wish to receive. initiatives such as Misfits Market, Imperfect Produce O Hungry Harvest born of the need for greater sustainability in food.

The new alternative, available for those with a strong social awareness and love for the natural environment also facilitate that small local producers, whose crops are often severely depleted after removing plants that do not have good looks, available in higher profit margins allow them to operate independently without resorting to the aid of the monopoly of agribusiness.

What does this mean? Use of local varieties, minimization of transport, use of biological control agents instead of generic pesticides and many more environmental benefits.

Although the intentions of these new companies are very positive, They have raised some blisters in recent weeks.

Scientific agrónoma Sarah Taber He has criticized that this is not a good way to save the planet from overproduction, well the current food industry is extremely efficient at using this type of imperfect food. It also rebukes these boxes of vegetables with defects promoted ahead of upper classes who can afford to pay more to help protect the environment; that is to say, a kind of social responsibility tax.

The rejoinder is not waiting. From Misfits Markets accept some of the released reviews, but noted that its operations to small farmers who often left out of plans procurement of food industry focus Buying the primary ingredients per tonne. A) Yes, They are effectively improving agricultural tessitura, without any place to deny.

Nevertheless, not all companies have the same feeling. In the case of Imperfect Produce, the mode of operation of the company is directly responsible for closing a farm and organic farming, Terra Organics de Washington. This producer was regular supplier for Imperfect Produce. Unfortunately, the company did not declare the same loyalty, buying sometimes wholesale superstores, something that ended sentencing business viability producer.

The restaurants also have much to say about what foods to use imperfect respect. Since in the restaurant highly processed ingredients are delivered to the consumer, there is always the possibility of displaying social responsibility and pull sustainability in food making use of those less graceful vegetables and the fruits that one would not eat at first sight.

Every small contribution account when making our planet, Our home, A better place.

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Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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