Increase the volume of business is not easy in any sector. In the world of food it highlights the case of supermarkets, converted grocery stores in malls where not only cites ingredients and prepared dishes are given, but also presents clothing, cleaning and hygiene products and even toy sections oriented smaller house.
In the case of restaurants you not have to look far to find examples where the products traditionally have no place in the dining reach local. One of the most striking cases is that of restaurant and market hybrids; open spaces reminiscent of a traditional market in the arrangement of the tables, corridors and, but whose operation is more like a business combination restoration (takeaway specializing in confectionery, bar, restaurant, etc) They are working in comandita to offer a comprehensive service to visitors.
The blurred boundaries between these two blocks dedicated to the food sector are disappearing at forced marches from the early 80. It was then that the supermarket chain Marks & Spencer They put their brand value to offer dishes prepared by local restaurants in its area of influence.
Since then there have been cases where different restaurants have embarked on an adventure whose ultimate goal is to spur its turnover through an annex parallel market: the food stores.
More than unusual, It is not uncommon to find unusually cafes Starbucks in the areas of refrigerated and dairy food stores. Even in Spain, where the implementation of the renowned coffee chain was rather slow and late, Today it would be hard not to find any household product.
And in EE. THE. It is very common for local restaurants count on traveling carts or stands within the hypermarkets themselves. Customers there grocery stores can pick up the dishes most appreciated, and top chefs cooked by your favorite restaurants. still uncommon, This can also be seen in the Anglo-Saxon world European restaurants such as hand Wasabi O Crussh, they have exclusivity agreements with supermarket chains paths to offer their products. A) Yes, both mentioned as restoration business shops that make them reach the customer (Marks & Spencer y Sainsbury’s, respectively) They benefit from collaboration.
But the merger is not unidirectional. Food stores also want to boost their own sales through restaurants.
This is the case of Tesco, which he has made several strategic moves to get more market share in food. He has done as buying cafes Harris + Guardians, the restaurant Giraffe or hybrids Philippot Lane y Charing Cross.
As extraordinary cases should be highlighted attempts to Starbucks for selling cutlery, crockery and kitchen trousseau; and the pilot experience that took place in the supermarket Asda & Morrisons by which sought to cast make their takeout food options prepared (Indian dishes and pizza products).
A comparison between the supermarket last decade and its current characteristics shows immediately that this trend is rising. The number of options available on the shelves of prepared food today is much higher than a few years ago, Y the growth rate of this market segment in grocery stores does nothing but skyrocket.
further, within this niche have humble place initiatives that benefit businesses restoration minor. Congeal products among consumers remain and those who do not are replaced by other, so that is a continuous loop in which the prepared dishes with higher demand are those that remain on the shelves of markets.
A) Yes, who today visit a supermarket can find everything from stuffed peppers, to roast, through sushi, squid in ink, ethnic food of many types (often it geared to the needs of local immigrant communities) and specialty desserts cooked in the kitchen of a nearby restaurant, to name a few.
The most prominent in Spain in recent months has been the example “mercaurantes” from Mercadona, a project that drives retail company in order to gain ground to the small bars and restaurants with their “Ready to eat” and not one of the big bet for the coming years.
If you continue mixing these two fronts of the food sector it is somewhat uncertain about what can not comment, but anecdotally include the case of influencers which they have recently brought profitability to heat prepared dishes in the microwave to sell them through a virtual restaurant Deliveroo. Milestone Josh Pieters You can point to a reality that is yet to come: from the super to the restaurant and vice versa.