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The pleasure of eating healthy in a restaurant

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‘Eco-friendly’, veganismo, vegetarian restaurants, ecological or organic restaurants. The trend of healthy eating has filled with restaurants and adjectives must learn to distinguish before we finish getting lost or ignoring a menu that can be delicious or eco-licioso!

To spare you go to the dictionary of the Royal Spanish Academy (RAE), the terms we bring here to put some light on the subject.

  • Veganismo: consistent attitude in refusing food or consumer goods of animal origin.
  • Vegetarianism: diet based mainly on the consumption of plant products, but it supports the use of live animal products, like eggs, milk, etc.
  • Ecological: made or obtained without using chemicals that damage the environment.
  • Organic: agricultural or agro product produced under a set of procedures called "organic". In general, organic methods avoid the use of synthetic products, as pesticides, herbicides and artificial fertilizers.

Faced with rising demand healthy food, healthy menus, ecology and ethics in agriculture and livestock and in the processing and handling of food, opting for restaurant that meets these characteristics It may be a good choice. Why, Besides, We will be heading to a target audience that so far has not had a direct and exclusive offer for them.

Vegans restaurants demanding your attention

Tel Aviv (Israel) It has been chosen as one of the cities' Amigables’ for vegans. Some 500 restaurants and cafes in Tel Aviv have turned their menu in 'friendly’ with vegans. Branch Domino’s Pizza It is the first of this chain in the world that has taken into account these customers. What started as a decision of corporate philosophy and gives benefits, with more than half a million pizzas sold in the last year in this country. If Domino's Pizza has done it, Why can not happen in your restaurant?

The vegan movement, struggling to spread a lifestyle free of products of animal origin, It is followed by about a 5% Israelis. This is because, partly, a Jewish and American activist, Gary Yourofsky. His lecture on Youtube He had 1,5 million visits in Israel, a country of just eight million. His message against the 'Animal Holocaust’ Caló in this country and many Israelis left the burger.

vegan restaurant in Valencia

Miobio is a restaurant-school-nutritionist vegan which it is located in Valencia. Emanuela upper y Sergio Brisa, the two partners Miobio, They had long listening “I want to eat healthy” and knew that many people did not know where to start and that's the demand that wanted to exit with Miobio. So, Besides, if a restaurant is also a training school. “We wanted to make a formation to this kind of food without dairy, sugarfree, animal fat and products 100% ecological”, explains Brisa, “at first we decided on a school but think about combining it with the restoration to create a gourmet vegan menu”.

Sergio explains that people think “the organic product is more expensive, and so, but when you consciences that are best cut down your shopping list and eventually basket leaves you for the same price”, assures. “People has struggled to understand this and then decided to charge the weight at the restaurant to set the maximum price”. This lets you adjust the price and people eat according to their daily needs.

The restaurant is buffet, allowing customers to try a little of everything and when you choose, They can weigh it and know the price. Among their star recipes are vegan pizzas, the quiche without eggs, dairy mayonnaise with soy milk and seitan burgers (Food preparation based wheat gluten).

The only cooking system they use to make their recipes is Saladmaster, by saving energy and because the low temperature cooking preserves all the nutrients and, as explained by the partners, as the base is titanium does not contaminate the food. Also the kitchen is purified water with Green filter system. Implement all these habits in your restaurant can be overwhelming, since it would change a whole routine. But when opt for a vegan restaurant must be clear that this is a makeover not only, but a complete transformation of the corporate philosophy.

But as in all cases, You need to look for added value involving our difference, to push the client to choose us. Emanuela and Sergio decided to use their experience and training for it. Emanuela, when nutritional coach, It is available to all customers. So at the restaurant they have a nutritionist whose service is integrated into the local free. further, every Wednesday perform a chat, also free, with topics such as the importance of not eating refined sugar or milk. In these talks the courses that teach five or six to add breakfast recipes, food and dinner.

Este es un ejemplo de que adoptar la filosofía vegana en tu restaurante significa justo eso mismo, adoptar toda una filosofía, no vale un simple cambio de imagen, es mucho más. En Miobio tienen muy clara su filosofía y saben que en ella reside uno de sus valores añadidos. “Nuestra misión es ofrecerte una alimentación integral y variada acorde a tus necesidades nutricionales. Todos nuestros alimentos son ecológicos y de temporada, buscando especialmente promover a los productores locales para llevar a tu plato los productos más frescos, de la huerta al restaurante”, así describen parte de su filosofía.

En cuanto a los menús vegetarianos es más habitual encontrarnos platos que cumplen con estos requisitos en la carta de cualquier restaurante, en cambio, restaurantes de comida vegetariana hay pocos en comparación con los tradicionales.

Si en una calle no hay ninguno enfocado a este tipo de clientes, puede ser un lugar apropiado para instalar el tuyo. No tiene por qué ser un restaurante corriente, podemos decantarnos por platos de rápida elaboración e incluso un negocio de hamburguesas vegetarianas. En el emprendimiento hay algunos límites pero la imaginación cuando no es a costa de precios desorbitados no es uno de ellos. Por eso puedes optar por fabricar y ser proveedor de algunos de estos productos, como la carne de lenteja, por ejemplo.

Otra idea es montar, en un espacio del establecimiento pero diferenciado del restaurante, una tienda de productos vegetarianos o veganos. Así nos aseguramos de que los potenciales clientes de nuestra tienda estarán cerca de ella y la conocerán.

Restaurantes eco-friendly para foodies y para ti

Los restaurantes ecológicos, orgánicos o eco-friendly, se han convertido en la última tendencia para todos aquellos que desean comer bien y de forma saludable. Para disfrutar de esta comida y de esta cocina no es necesario ser vegetariano ni vegano, simplemente hay que tener ganas de alimentarse bien y de forma diferente. En esto es en lo que tenemos que pensar si queremos crear un restaurante ecológico. Es preferible orientarlo como un establecimiento en el que se ofrecen productos de primera calidad obtenidos de forma natural, lo cual es una consecuencia directa de nuestra intención de preservar el medio ambiente. Al fin y al cabo, la comida orgánica está libre de químicos y otras sustancias extrañas y contaminantes que, a la larga, pueden afectar al organismo.

Ciudades como Nueva York, Londres o París cuentan con una larga lista de direcciones donde es fácil encontrar este tipo de restaurantes. En cambio, en España esta tendencia aún se mantiene tímida pero ya repunta en algunos locales muy interesantes que van ganando en originalidad y van más allá, con espacios acogedores donde comer es un sano placer. En Madrid, por ejemplo, se encuentra Buenas y Santas donde se pueden degustar bocados eco-gourmet con toques argentinos a ritmo de jazz y tango. ¡Eco-licious!

En este caso, no hay nada mejor que aprender probando. Así que, si estabas pensando en un restaurante vegano, vegetariano o ecológico, tanto desde la perspectiva del cliente como desde la del empresario, lo mejor es lanzarse a catar esta comida que es tendencia y también saludable. Buen provecho.

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Sobre el autor

Periodista con Máster en Comunicación Digital. Curiosa desde que nació. Siempre con un cuaderno y un libro en la mochila. Le fascina investigar sobre temas novedosos e interesantes relacionados con el Social Media Restauranting. De Burgos, concretamente, Salas de los Infantes.

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