This new area of co-working and co-cooking, inaugurated by Seth Goldman -founder Honest®–, part of the recent launches in Spain with Coca-Cola breaks into the categories of organic drinks to become Total Beverage Company.
From the beginning, Coca Cola He has respected the way they do and mission as a brand Honest®. In this way, both have forged a successful model between entrepreneur and Coke, thanks to the interest of not only this product, but also how to do the same, making this project a pioneering collaboration to Coca-Cola for its management so different than usual.
According says Seth Goldman, "Glad to see how in countries like Spain, with a great culinary tradition, also it values the ability to innovate and develop entrepreneurial projects in this sector in a whole new way ".
FoodLab starts thanks to the agreement signed between the European operator co-working and co-living Urban Campus and gastronomic accelerator Eatable Adventures. Space, located in the center of Madrid, It has a professional art kitchen, flexible jobs, meeting rooms and an area for events.
Foodlab It is intended for entrepreneurs, startups and professional catering market, food and drinks that need a professional space in which to realize their ideas and creations. In the words of José Luis Cabañero, CEO and founder of Eatable Adventures, "in Foodlab, We give to startups the opportunity to experience”. He explains that “They can create and test the Minimum Viable Product of your project, which until now it meant one of the major challenges in launching any business, and even more in our sector ".
According Maxime Armand, COO Urban Campus, "There are very few activities that connect us to cook or eat together. After our experience in co-working and co-living, a space of "co-cooking" was our next natural step. More than a place to work, Foodlab is the perfect environment for food lovers to meet and develop their professional and personal projects. We are also very excited to explore synergies between communities of different areas of the network of Urban Campus. "
For Beatriz Osuna, PR Senior Brand Manager Coke Iberia, "Seth Goldman's presence shows the strong commitment of Coca-Cola with young talent, entrepreneurship and innovation gastronomic. Honest® It is an inspiring story, an example of responsible entrepreneurship to find solutions to unmet needs, which we hope will inspire the whole community Gastroemprendedores ".